Pebble Beach Company, headquartered in Pebble Beach, California, owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero at Pebble Beach. The company also operates four renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay and Del Monte Golf Course.

► Supervising all daily operations of the region to drive operational excellence, customer satisfaction and financial performance.► Working closely with the business units and executive team; CEO, COO and CFO on all matters related to business performance.► Developing and implementing strategies, procedures and business plans needed to enhance company profits and scale in the region. This includes ground up development and conversions.► Working with the executive team to set company performance goals and deliver on business objectives.► Cultivating and providing opportunities for rising talent within the organization, and mentorship that supports a strong culture across the region.

Directing all commercial and operational strategies for the group’s portfolio of hotels and brands globally. Management and strategic direction of all commercial operations strengthening the business strategy and financial performance for each portfolio hotel. ► Restructuring and re-alignment, sales distribution, revenue and performance marketing to increase performance and decreased cost structure► New business development and segmentation strategies for occupancy and revenue improvement► Sales efficiency, margin improvement while increasing GOR► BI capabilities, CRM, data collection, segmentation and digital first strategies► EBITA and asset value improvement driven through top lime performance and cost efficiencies► Strong relationships with owners, asset managers and other key stakeholders to ensure alignment/successful business outcomes► Opening and repositioning of hotels globally across all brands

Directing global marketing strategy, tactics and program execution. Spearheading consumer research, sales/expense planning, reporting standards and demand generation analysis. Management and strategic direction of sales and marketing functions, branding, public relations, advertising and SEO agencies. Identifying, developing, and evaluating marketing initiatives, pricing, and key performance indicators for profit improvement. ► Management, branding, marketing and strategic direction for the hotels, club, membership and branded real estate portfolios. ► CRM business strategy development at a brand and business unit level, including new customer acquisition and retention.► Brand and communication development, implementing marketing strategies and directing solutions to improve the company's presence in the market. ► The identification of emerging trends and changing consumer preferences to ensure alignment of the Company to global market demands. ► Cultivating relationships with business and media leaders that further the strategic goals and revenue objectives of the organization. ►Establishing and maintaining strong relationships with the Board of Directors, owners and other senior executives to identify their needs and seeks a full range of business solutions.

► Sales and revenue management development and implementation► Marketing, positioning and business strategy for lodging and golf, membership and residential community► Public Relations and corporate communications U.S. and International► Managed the U.S. Reservations Center and U.S. Sales Office

Developed and implemented strategic marketing plan and sales plan and forecasts to achieve financial objectives for products and services.Developed and managed sales/marketing operating budgets.Planned and oversaw advertising and promotional activities including print, online, electronic media, and marketing for lodging, golf and tennis membership.

Personnel System Management functions encompass classifying, assigning, promoting, base reenlisting and separating military personnel; MilPDS management; controlling, administering, and interpreting personnel tests used to measure general learning ability, specific aptitudes, job proficiency, interests, and other pertinent human variables; processing officer performance reports and enlisted performance reports; monitoring quality control programs; advising military personnel and their family members on benefit programs; preparing and maintaining qualification records and other personnel records and reports; developing and maintaining manual and mechanized personnel records and reports; occupational surveys; and collecting elementary psychological data for human resources research. Received Air Force, Commendation, Good Conduct and Overseas Long Tour ribbon for service. Selected from a competitive field of Personnel Specialists to upgrade to a specialty position in Systems Management Division.Wartime Position: NBC (Nuclear, Biological and Chemical) Cell Team Plotter.