Danielle Macdonald Email & Phone Number

• Licensing liaison for the Canadian sports division (NHL, MLB, MLS, NBA, and Hockey Canada). Tasks included communicating with the licensing department at Fanatics, making approval forms for new art styles, sending in.
• Lead designer for the Sports division; as well as mens apparel, sleepwear, and boxers.
• Designed packaging (eg hangtags and header cards) for license and generic apparel and accessories.
• Kept track of all branding, current and retired. Was the point person for all branding related questions.
• Ensured brand and licensing guidelines were maintained and followed content specific brand style guides and creatively came up with designs for brands such as Disney, Marvel, Star Wars, Warner Brothers, Harry Potter.
• Worked closely with the sales and production team on presentations, sales boards, and catalogues.

• Reorganized the internal server file structure to maximize searching efficacy and file location.
• Created, revised, logged and maintained files on the internal server and make sure revisions were carried out and completed as per the licensors request.
• Modified art created by the Graphic Designers (resized art, made patterns continuous, removed excess layers, and generally cleaned up files to minimize file size) before logging into the internal library.
• Created presentation material, sales boards and catalogues for the sales team.
• Worked with the production team and the printers to ensure that the art supplied matched what the customer ordered.
• Requested the creation of screen print separations from internal departments. Checked seps once received to ensure the art matched what the client ordered and contained the agreed upon number of layers. Sent the.

Created logos, vector graphics, business cards, invitations for children’s birthday parties, wedding announcements, baby shower games, e-newsletters, retouched photographs, and prepared files for print and web.

Whitby

• Provided support for College/University students and Professors with their digital textbook accounts.
• Answered telephone calls and emails, inquired about each customer’s issue, troubleshot solutions.
• Identified problems, researched answers and guided customer though corrective steps to rectify their issue.
• Provided first level IT support: registered customer for products, reset passwords, provided correct URLs and access codes, and verified users’ credentials.
• Collected pertinent information before sending cases off to other departments.

• Quality assurance checker.
• Logistics and material handler.

Toronto, Canada Area

• Followed and enforced brand guidelines.
• Met tight deadlines on large projects on limited budgets.
• Quality control and proofreading management.
• Large format printing and mounting.
• Binding and die cutting on presentation materials.
• Prepared material for and printing/mocking-up creative concepts.

Quality assurance and material handler.

Advanced Advertising Diploma, Advertising

• Honours student • DC Crew Candidate • Ad Mag 2012 - Best Front Cover • Ad Mag 2012 - Best Page 12 Ad

Journalism, Successfully Completed First Year

High School Diploma, Liberal Arts And Sciences, General Studies And Humanities

• Awarded the Ontario Scholar Certificate (90% Average) • Honours Standing (80% Average) • Highest Standing in Grade 12 Writer's Craft