Richard Macdonald, Cdp Email & Phone Number

Sherwood Park, Alberta, Canada

Lead, develop and implement communication and marketing strategies for Strathcona County Economic Development and Tourism's business plan, projects and programs, to support the achievement of department and organizational goals.Lead communications projects which include graphic design, website, print, advertising, video and social media.Educate and influence through effective and strategic communications with target audiences.Develop and implement public engagement/consultation strategies and report results to support programs and services.Provide leadership for communications and marketing functions.Support economic development and tourism services as well as corporate initiatives.Skills and strengths:- creative direction- art direction- graphic design- illustration- production- integrated/strategic marketing- brand development- budget management- internal/external stakeholder relations- photography- writing- management and supervision- Django CMS- Wordpress CMS

Sherwood Park, Alberta, Canada

Worked with entrepreneurs interested in starting a business or with established Small and Medium sized Enterprises (SME's) to assist with starting or growing a business, access markets, labour, marketing, succession planning, remove barriers to growth or otherwise solve business issues they may be facing. Connected people to the proper resources and programs to help their businesses stay and grow in Strathcona County was a major focus as well as attracting businesses to Strathcona County.The role also included working the tourism industry to help grow activities and the industry in Strathcona County - key lead in the 10-year tourism strategy and implementation plan. Also the lead for planning and organizing the following events – CP Holiday Train, Savour food and art festival, and the BDC Small Business Conference.Plans, coordinates and oversees the implementation of all marketing initiatives.Tools used: Microsoft 365 Suite, SharePoint, Dynamics 365 (CRM), Django (CMS), Hootsuite.

Sherwood Park, Alberta, Canada

As an award winning designer, I carried out all marketing objectives from concept to completion for Strathcona County, Economic Development and Tourism. My contributions help the organization to attract, retain, and expand its economy, while raising the Strathcona County brand within a global marketplace.Responsibilities:• Improve and maintain the department content on Strathcona County’s website (Industrial, Commercial/Retail, Business and Tourism). Troubleshoot navigational errors, and resolve any issues using content management software. • Support Industrial initiatives by creating attractive and competitive ready site selection packages / collateral for Alberta’s Industrial Heartland (research, write, illustrate, design, proof).• Additional support for Commercial/Retail initiatives for all print and advertising.• Assist with Business activities by developing website, print collateral and offering aid for specific events (photography and video).• Promoting Strathcona County as a Tourism destination through advertising, website and social media.• Build successful campaigns around current events (Savour Strathcona County, Christmas in the Heartland, business seminars, industry trade shows).• Provide creative expertise and design services to the Beaver Hills UNESCO Biosphere.• Build a strategic media plan for the department to achieve defined goals.• Creative use of social media for all of the above initiatives.Tools / Equipment used:• Creative Suite CC, Django CMS, Hootsuite, Google Analytics, ArcGIS, Mailout, Robly, Microsoft Suite, Facebook, LinkedIn, Twitter, Instagram, YouTube, Zoomph, Eventbrite, SurveyMonkey, Alchemer, Canon X10, Canon T5, Macintosh, Windows.These efforts show that YOU CAN in Strathcona County.

Edmonton, Alberta, Canada

Working with a small, yet powerful marketing team for Canada's largest window and door manufacturer, my responsibilities included:• developing creative for internal and external stakeholders (locally and nationally)• brand management• liaise with sales team, branch managers and corporate executive team to determine needs• provide direction to contract designers• writing, design and production• photography and video production• print and media budget management• online print inventory management• digital billboard management and operation (Watchfire)• Wordpress CMS

Edmonton, Alberta, Canada

As Art and Design Manager at Northlands, my contributions elevated the local and visitor economy for the Edmonton capital region for the following major events, productions and initiatives: Edmonton's Capital EX, Canadian Finals Rodeo, Farmfair International, The Horses at Northlands, The Slots at Northlands, Farm & Ranch Show, Edmonton Indy and The Edmonton EXPO Centre.Skills and strengths:- creative direction- art direction- graphic design- illustration- production- integrated/strategic marketing- brand development- budget management- client management- internal/external stakeholder relations- photography- writing- management and supervision- Drupal CMS

Edmonton, Alberta, Canada

Helped businesses and associations in elevating brand, design and marketing materials.Skills and strengths:- creative direction- art direction- graphic design- illustration- production- marketing- brand development- budget management- client management- photography- writing- HTML

Edmonton, Alberta, Canada

Collaborative Designer working with some of the following clients: Full House Lottery, Town of Jasper, The Edmonton Journal and the Provincial Government of Alberta. Gained a strong knowledge of agency structure and process.Skills and strengths:- production- graphic design- branding

Edmonton, Alberta, Canada

Hired to lead as a Graphic Artist to manage a large variety of design projects and to introduce marketing and communication processes. Successful collaboration with several design agencies to work on larger pieces for the event. My creative contributions helped make this event a financial success.Skills and strengths:• production• graphic design• branding• art direction• print management

Edmonton, Alberta, Canada

Served as a fast and efficient Graphic Designer handling design and production for many diverse clients.Skills and strengths:• production• graphic design

Edmonton, Alberta, Canada

As a skilled Designer with this boutique printer, I gained valuable knowledge of offset and large format printing processes and techniques.Skills and strengths:• production• graphic design

Edmonton, Alberta, Canada

In this new position for a powertrain, steering and drivetrain group named Gear Centre Group (The Gear Centre, Hydra Steer, Pat's Driveline, Discount Truck Parts), my talent and skills helped in having these companies expand nationally.Skills and strengths:• production• graphic design• illustration• creative direction• art direction• brand management• marketing• photography• writing• print management• media buying• budget management

St Albert, Alberta, Canada

My design career began at this boutique design firm which experienced steady growth during my tenure. Providing creative leadership for clients, such as Canadian Diabetes Foundation, United Way, Alberta Special Olympics, AMA, City of Edmonton, Lung Association (Alberta & NWT), VOXCOM Security Systems (Reliance Protection Security Services), SunRype, Misericordia Health Centre Foundation, FIBA Under-19 Basketball World Cup.Skills and strengths:• creative direction• production• graphic design• illustration• marketing