Roberta Macdonald is a Head of Creative Agency Outreach at Google. She possess expertise in integrated marketing, digital strategy, digital marketing, marketing, advertising and 10 more skills. Colleagues describe her as "I have partnered with Roberta for many years at Google and I can safely say she is top 5 digital and creative business leaders at Google globally and top 1% in the industry, respected as a true pioneer of digital creativity in advertising. Roberta know how to take the gnarliest of challenges and meet them via her strong contacts, vision, tenacity and insight. She has designed and organized our global creative thought leadership presence at a number of key industry events including the Cannes Lions Festival, CES, and SXSW including lunches, multi-hundred people gatherings, positioning Google as a preferred partner for the advertising clients and agencies. She acts as a critical ‘go to’ leader for our industry, at the forefront of creative - media and AI. Throughout our partnership, Roberta has also led global advertiser and agency initiatives to develop new products, advertising ideas, scaled thought leadership and innovative ways of working. Most recently she led a large scale, complex, research project on the ‘Future of Creative and AI in advertising’ that involved 25 senior industry trailblazers including Sir Martin Sorrell, CEO of S4 and Marc Pritchard, CMO of P&G; Bain Consulting, and Contagious, a UK based Think Tank. The report launched this past May and will form the basis for our future Google Creative Works and AI product strategy. She works regularly with our YouTube and Cloud engineering teams to help in the design of new AI tools for creative advertising, including the Ads Creative Studio tool and Creative intelligence. She has a global perspective on issues, clients, organizational challenges and marketing. And has a broad network from across the globe,advertising, marketing and non-for-profit industries."