Shona is a South African serial entrepreneur and reality TV personality.With a passion for innovative fashion design and a commitment to inclusivity, Shona founded Thursdays, a brand that specializes in lingerie, swimwear, and festival wear. Her mission is to fill the niche markets often overlooked by mainstream retailers, ensuring that outliers feel seen and understood. As the Founder and CEO of Thursdays, Shona's role extends beyond traditional business leadership. She is the driving force behind the brand's unique identity, which combines playful provocation with high fashion. Thursdays is committed to sustainability, incorporating zero waste practices by utilising fabric off-cuts for unique designs and minimising production waste. Cliqq is a groundbreaking matchmaking app that leverages the power of personal connections, allowing users to meet friends-of-friends. As the founder, Shona leads the charge in creating a safe, engaging, and community-focused platform that redefines modern matchmaking. Cape Town singles can join the Cliqq Singles Club for curated, "cringe-free" in person events.Shona enjoys challenging herself and has put herself outside of her comfort zone twice by competing in Survivor South Africa. Survivor: Champions (2014) was filmed in the South China Seas, Malaysia, and Survivor: Return of the Outcasts (2022) was filmed in the Eastern Cape, South Africa. Additional to this, Shona appeared on the Reality TV investment show, Shark Tank, where she received offers from 3 of the 5 "sharks".