Christine Macdonald Email and Phone Number
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Passion is a leading characteristic in my personality. This attribute has helped me grow tremendously in my career and personal life. Through leveraging my passion for marketing and technology, many would describe me as an outstanding achiever who consistently stands out from peers in the areas of leadership, creativity and project management. The best synergy would be to compliment a company with my experience and characteristics who aren’t afraid of taking on a hardworking, well-rounded and goal-oriented marketing professional.Highlights: • Introduced and built demand generation strategy at Security Compass which resulted in 60% marketing generated net new accounts • Successfully built and directed a high performance team of 7 diverse marketing professionals through hiring new talent, quarterly objective setting, coaching and career development planning• Coached leadership team through marketing processes and reports resulting in a 333% marketing budget increase• Created and rolled out global Security Compass brand strategy• Determined and aligned technical and non-technical value propositions and key messages for all products and services at Security Compass• Participated on Executive Leadership team as the voice of marketing while providing fresh perspectives and diverse opinions • Implemented and taught the fundamentals of Account Based Marketing to help the sales team win multi-million dollar deals • Increased inbound leads by 50% through digital marketing
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Director Of Digital TransformationEcovadis Dec 2022 - PresentParis, Fr
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Director Of Marketing Operations And Demand GenerationEcovadis Jul 2018 - Dec 2022Paris, Fr
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Co-FounderStunlock Security Inc. Apr 2017 - Jul 2022
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Director Of MarketingDemac Media Apr 2017 - Jul 2018Toronto, On, Ca• Exceeded quarterly lead generation goals while delivering on all projects • Started and maintained an agile marketing team so that every activity received feedback and can adapt to any new changes • Assess the ecommerce agency market through Total Addressable Market reports, competitive analysis and SWOT analysis• Work closely with the client teams to clearly communicate our value to our customers • Determine industry benchmarks and success factors to build achievable yet aggressive marketing goals • Performed customer research while developing case studies to attract more customers and personas to better market to our prospects • Work closely with creative to build out brand and art direction for web site and collateral• Maintain a close eye on industry trends to adapt our messaging to what prospects are looking for • Developed company core values with an accompanying analogy to cultivate emotion • Build the marketing strategy around content marketing, digital marketing, partner marketing and account based marketing• Coach sales through marketing processes and data analytics -
Marketing ManagerSecurity Compass Aug 2013 - Mar 2017Toronto, Ontario, Ca• Build and support a strong marketing team that has grown from 1 to 7 in 3 years • Contribute to the growth of Security Compass and Security Compass culture by being a part of the executive team • Create and execute go to market strategy across all three business lines – SD Elements, Advisory and Training • Implement Agile Marketing to closely work with the product development team • Develop strategy with the executive team for new products and services such as DDoS Strike and CSSLP• Execute highly successful online marketing campaigns to generate pipe for sales teams across North America and Europe targeting Financial, Health, Tech, Retail and Gaming industries • Position Security Compass as thought leaders through content marketing and working directly with the technical consultants reviewing research ideas• Execute a full company rebrand across all three business lines, fully updated website and website content to better position Security Compass in the market • Revamped SD Elements messaging and received recognition from Gartner winning Gartner 2014 Cool Vendor in Application and Endpoint Security • Developed strategic relationships with industry analysts such as Forrester and Gartner • Built partner relationships with popular ALM companies such as Rally, Tasktop and Microsoft TFS • Worked closely with the VP of Sales to help train sales reps on products to ensure Security Compass’s value proposition is well presented -
Marketing CoordinatorCirba Dec 2012 - May 2013• Execute and analyze the success of marketing campaigns and advertisements.• Help develop case studies, templates, marketing videos• Develop realistic marketing strategies, objectives, targets and measures.• Manage online marketing campaigns and publish write ups on blogs and social networking websites.• Participate in press meetings, product launch and writing press releases.• Manage marketing newsletters and use latest technology for achieving a greater audience.• Worked with Inside sales teams to develop lead programs and developed better ways to target leads and convert into customers• CRM and marketing automation tool management
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Trend Micro Blogger For Best Buy CanadaTrend Micro Jan 2012 - Dec 2012Tokyo, Japan, Jp• Weekly blogging on the Best Buy Canada website• Up to date on new Trend Micro Anti-Virus and the offered features• New creative outlook on Anti-Virus to help drive brand awareness to enhance sales• Marketing campaigns executed at tradeshows such as FanExpo• Expert in social media campaigns and blogging -
Marketing CoordinatorOnx Enterprise Solutions Oct 2011 - Oct 2012Toronto, On, Ca• Develop regional marketing plans for the regional VP of sales and key channel partners• Content implementation (White papers, Blog, Case Studies and Webinars)• Oversee social media marketing (Facebook, Twitter and Linkedin)• Manage email & newsletter campaigns• Oversee company brand identity (website, print marketing, swag, etc)• Provide market research for strategic direction & product development• Event marketing (planning, implementing, networking)• Track & report on analytics/marketing ROI• Staying on top of emerging trends in online & offline marketing -
Marketing InternTrend Micro Apr 2011 - Sep 2011Tokyo, Japan, Jp• Assist Canadian Sales and Marketing by organizing events, managing registration and follow up activities, attending events and development of event marketing collateral.• Assist Director Canadian Channels by working with key channel retail partners such as Future Shop and Best Buy.• Assisted Sales Operations with the input, cleanup and assignment of sales opportunities within Siebel.• Developed sales and channel marketing and program materials including flyers, brochures, badges, tattoo stickers and websites.
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Customer Service Rep, Home Theatre Specialist, Geek Squad AgentBest Buy Canada Jun 2008 - Sep 2011Vancouver, British Columbia, Ca• Significantly contributed to the Best Buy Home Theatre team exceeding their monthly and quarterly quotas on an ongoing basis.• Gained valuable experience in working with customers in a high pressure and competitive retail environment.• Responsible for understanding customer requirements and providing expert advice on selection of home theatre products and services.• Responsible identifying technical issues with customer equipment and providing timely fixes.• Responsible for handling customer complaints, returns and exchanges, understanding Best Buy policies and being able to use Best Buy systems.• Organized and managed Best Buy sponsored community charity events
Christine Macdonald Skills
Christine Macdonald Education Details
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York University – Faculty Of Liberal Arts & Professional StudiesGraphic Design
Frequently Asked Questions about Christine Macdonald
What company does Christine Macdonald work for?
Christine Macdonald works for Ecovadis
What is Christine Macdonald's role at the current company?
Christine Macdonald's current role is Director of Digital Transformation at EcoVadis.
What is Christine Macdonald's email address?
Christine Macdonald's email address is ma****@****ail.com
What is Christine Macdonald's direct phone number?
Christine Macdonald's direct phone number is +164796*****
What schools did Christine Macdonald attend?
Christine Macdonald attended York University – Faculty Of Liberal Arts & Professional Studies.
What are some of Christine Macdonald's interests?
Christine Macdonald has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Christine Macdonald known for?
Christine Macdonald has skills like Marketing, Sales, Leadership, Marketing Strategy, Advertising, Social Media, Management, Market Research, Team Leadership, Salesforce.com, Strategic Planning, Web Design.
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