Macelle Albelda Email & Phone Number

New York, New York, US

• Develop go-to-market strategy for all aspects of the business including sales, marketing, order processing, customer service, logistics, and installations. Launched the Belgium brand to acquire market share throughout.
• Grew sales by 380% by developing company infrastructure; the United States Market represents 50% of revenue for the Belgium headquarters
• Recruited and trained sales representative groups for (how many) territories in United States and Canada on essential customer relationship management practices, including customer issue resolution, value-added.
• Grew the sales team from 4 to 44 sales representatives by establishing appropriate target and creating content to win projects.

New York, New York, US

The 2000 sq. feet event and performance space, located on the second floor of Pasadena’s Paseo Colorado shopping mall, emulates a modern, terrarium-like oasis with all of the amenities to serve an array of events from team meetings, workshops, seminars, trainings, book signings, small off-site conferences, photo shoots/filming, pop-up shops, and endless.

Los Angeles, CA, US

• Founded boutique company commercial interior design firm and managed staff of 6 designers, interns, admins.
• Created office and showroom “The Solarium” located in Old Town Pasadena
• Acquired projects and provided “owners rep” project management consisting of all aspects of the build from start to finish (including architecture, design, to construction management.)
• Projects consists of but not limited to: Renovation of 7,000 sf office space for Long Beach property management company, Smartmatic - 70 employee office in Santa Monica, multiple coffee shops including a cat café.

Pasadena, California, US

• Using consultative sales approach to sell solutions for paperless business process improvement through several phases starting with discovery meetings to fully understand current solution and identify opportunities for.
• Creating scope of work and statement of work proposals clearly detailing out customer and vendor responsibilities and deliverables with clear project timeline.
• Create and present ROI and reverse ROI analysis to prospective customers.
• Create and implement marketing strategy consisting of: lunch and learn events, webinars, e-newsletters, board level participation at related association.
• Providing customer service to existing accounts with quarterly business reviews, problem solving any outstanding issues
• Maintaining healthy pipeline with constant attending networking events, asking for referrals and prospecting through Linked-In.

Huntsville, AL, US

• Channel expansion with reseller recruitment & development of imaging VARs, system integrators, and equipment dealership partners.
• Established revenue targets, budgets and resource planning to enable partners to achieve their business goals.
• Represented the company at public speaking engagements, conferences, and exhibitions.
• Conducted sales training programs to train over 400 sales professionals and project managed technical training to over 120 technical solutions specialists.
• First sales person to reach quote in their first year in over 20 years. Made President’s Club.

Brea, CA, US

• Responsible for “new build” cell site development for various wireless clients.
• Drove demanding and dynamic client deliverable timeline with collaborators: Engineering, Zoning, Construction, Utilities, Architecture, Legal and Environmental Consultants.
• Successfully project managed complex contract negotiations with the various clients, landlord, non- profits and government agency attorneys for over 300 sites.
• Consistently implemented creative solutions to work through complex obstacles that surfaced during the site development process.
• Recruited, trained and mentored new managers with the goal of increasing billable revenue.

Calabasas, CA, US

• Represented buyers and sellers to broker apartments, retail shopping centers and single tenant retail properties.
• Provided property owners with full market analysis of property values.
• Project managed all aspects of the real estate transaction from gaining offer acceptance from the property owner, opening up escrow, ordering and reviewing title report, managing lending application process.
• Problem solved, negotiated and offered mutually beneficial solutions when obstacles arose during complex lengthy escrows to successfully complete transactions

Redmond, Washington, US

Through acquistion of Placeware Inc. I developed business with Fortune 500 companies within the Los Angeles territory to sell Microsoft’s web based online meeting service Placeware - producing over $3 Million in online services sales revenue and achieving 123% of quota.

I developed business in the Silicon Valley territory of Fortune 500 companies to sell globalization and localization technology software and services producing over $2M sales to achieve above 125% of quota.

I developed business with Fortune 500 companies within the Midwest territory for a web-based resume management and applicant tracking system consistently achieving more than 125% of quota and providing assistance for the Field Territory Sales Manager to generate $1.5 million in software sales revenue.

Interior Architecture Certifcation, Interior Design

Bachelor Of Arts (B.A.), Speech And Communications

General Education, Psychology