Mélanie Macé, Mba Email & Phone Number

Paris, Fr

Paris Et Périphérie

Ma mission s'articule autour de deux piliers fondamentaux :1. Guider et soutenir les femmes en parcours de PMA et essais bébé2. Accompagner les femmes enceintes et les mamans

Montréal, Québec, Canada

E-Commerce Site Manager. Management, coordination, and prioritization of website development.- Collaborating on the development of new commercial modules to optimize conversion (E-merchandising, cross-selling, personalized navigation).- Conducting sales forecasts and devising a business action plan.- Managing development priorities and creating a roadmap for strategic implementations.- Daily monitoring and enhancement of user experience through predefined KPIs and behavioral analysis (Hotjar, Google Analytics).- Tracking and analyzing sales for each department: groceries, ready-to-eat, cosmetics, and supplements.- Integrating and implementing Pick-Up services for all 10 Avril shops.

Montreal, Canada Area

- Drive performance at scale while developing and growing strategic user acquisition: ASO, paid & CRM- Planning, managing, and executing performance-based user acquisition across various advertising channels: Social, ASA, UAC- Analyzing data and optimizing campaign performance based on main KPIs: CPI, CPE, - Campaign optimization based on in-app events- iOS 14 prep by coordinating Skadnetwork with MMP & Facebook- Conducting A/B testing on live campaigns to optimize performance - Developing ads' creatives flow to improve the creation ideas, implementation and A/B test follow-up + KPI monitoring- Developing content strategies that leverage existing marketing distribution channels such as email, push notifications, web blog articles- Identifying new partners, platforms and growth opportunities to drive campaign performance and generate more IAP- D1 retention improvement using user flows and CRM strategies

Montreal

Management of 4 media specialists & in charge of campaigns results and digital strategies.Results:o Increase in customer revenues by an average of 30% YoY.o Improvement in return on investment varying from 20 to 50%.o Monitoring and transmission of knowledge to the team to increase their skills.o Gradual addition of marketing tasks within development teams to ensure better profitability of site performance.

Montreal

In charge of media plans, digital campaigns and SEO content for sites also under development within Absolunet.Results: o Contribution to grow a team from 6 to 20 people in 2 years and a half.o Support for customers before, during and after launching their websites; all by combining measurement, SEO and media plans.o Absolunet was voted best agency by Google for campaign optimizations in Quebec.

Région De Montréal, Canada

In charge of media campaigns for the three business units at TC Media: business, local and consumer. Training and awareness about digital campaigns and performancesResults: o Budget released for Facebook advertising campaigns to support the social media strategy.o Training internal teams on the importance of measurement and reporting. Implementation of UTMs to measure the performances of Facebook posts, organic and paid.

Région De Paris , France

Daily management of clients’ portfolio (15 on average) and budgets ranging from 5K€ to 150k€ permonth. Objectives: To develop a trusting relationship with the customer and achieve their goals.• Creation, optimization and management of advertising campaigns on Google AdWords and Facebook.• Monthly / weekly analysis and reporting on advertising campaigns’ strategies.• Customer relationships: advice, development of advertising strategies, solution oriented, pro-active.• Manage three people through: training, delegation, empowerment.

Dublin - Ireland

Intensive training at Google AdWords at the Google European headquarters for the development of anew service dedicated to advertisers. Objective: to create advertising campaigns based on clients’business objectives.• Trained advertisers for AdWords interface: CTR, CPC, CPA, CPM, conversions.• Managed customer relations and developed a thorough understanding of their commercial challenges.• Commercial approach on the strategic choices of customers in relation to AdWords.• Objectives reached on 2 quarters: 125% (activation of AdWords campaign)

- Internal communication: participation in the writing of the internal newspaper in connection with a communication agency and in association with the various departments in 8 countries. Update of the Intranet further to the various internal events.- External communication: organization of the show of the National Meetings of Public transports in Nice and follow-up of the annual report writing. - Press relations: monthly elaboration of the Transdev press review and participation to the organization of the announcement of the results.- Pre-merger stage with Veolia Transport: participation in the internal writing and work on a dissertation within the framework of my studies on this merger.

- Autonomous and daily animation of the Intranet.- Writing of 4 articles per month on the Pramex relevant events by interviewing the consultants on their current activities.- Organization of the event ‘Cap sur l’International’ in Nancy and Toulouse which aimed to present the company: 400 CEOs were present. - Interviews of customers and co-workers on the management of files.

In charge of the launch of the Website on the French market:- Public Relations: development of partnerships and event organization - Press relations: Creation of brochures and press kit in collaboration with a graphic designer, press releases and relations with the journalists with the constitution of a press file

- Competitive intelligence and summaries of articles from the international press.- Daily Press review for the companies Novell, ARM and NXP.- Simulation of crisis communication: intervention within NXP company

Executive Mba, International Business, Graduate With Honors - Executive Mba In International Business Management

Master, Business International

Licence, Relations Publiques/Relations Presse

Deug, Sociologie