Mélanie Macé, Mba work email
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Mélanie Macé, Mba personal email
Transforming Professional and Personal Journeys 🌟 | Sophrologist and Coach Specializing in Women's Well-being, Motherhood, and Fertility | Expert in Digital Strategies and Female EntrepreneurshipAfter nearly 15 years of experience in digital strategy, web/mobile acquisition, and advertising campaigns, I decided to channel my skills and passion into serving people, particularly women navigating their motherhood journeys. My expertise in managing complex projects and communication now enables me to design supportive and impactful coaching programs.I help women overcome challenges related to fertility, reduce stress, and regain confidence.My commitment doesn’t stop there: I also leverage my digital expertise to support female entrepreneurship as a freelance consultant, focusing on achieving balance between professional and personal life 🚀💡 What sets me apart? A dual expertise: combining a human-centered approach with strategic insight to turn ideas into meaningful, actionable projects.
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Webmarketing ConsultantL'Atelier WmParis, Fr
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Alliée Des Guerrières En Pma Et Des SupermamansGlow - Sophrologie Et Coaching | Bien-Être Féminin Feb 2024 - PresentParis Et PériphérieMa mission s'articule autour de deux piliers fondamentaux :1. Guider et soutenir les femmes en parcours de PMA et essais bébé2. Accompagner les femmes enceintes et les mamans -
E-Commerce ManagerAvril Supermarché Santé Jul 2021 - Jan 2024Montréal, Québec, CanadaE-Commerce Site Manager. Management, coordination, and prioritization of website development.- Collaborating on the development of new commercial modules to optimize conversion (E-merchandising, cross-selling, personalized navigation).- Conducting sales forecasts and devising a business action plan.- Managing development priorities and creating a roadmap for strategic implementations.- Daily monitoring and enhancement of user experience through predefined KPIs and behavioral analysis (Hotjar, Google Analytics).- Tracking and analyzing sales for each department: groceries, ready-to-eat, cosmetics, and supplements.- Integrating and implementing Pick-Up services for all 10 Avril shops. -
Head Of User AcquisitionIpnos Nov 2018 - Jun 2021Montreal, Canada Area- Drive performance at scale while developing and growing strategic user acquisition: ASO, paid & CRM- Planning, managing, and executing performance-based user acquisition across various advertising channels: Social, ASA, UAC- Analyzing data and optimizing campaign performance based on main KPIs: CPI, CPE, - Campaign optimization based on in-app events- iOS 14 prep by coordinating Skadnetwork with MMP & Facebook- Conducting A/B testing on live campaigns to optimize performance - Developing ads' creatives flow to improve the creation ideas, implementation and A/B test follow-up + KPI monitoring- Developing content strategies that leverage existing marketing distribution channels such as email, push notifications, web blog articles- Identifying new partners, platforms and growth opportunities to drive campaign performance and generate more IAP- D1 retention improvement using user flows and CRM strategies -
• Team Lead & Traffic Acquisition ManagerAbsolunet Mar 2017 - Nov 2018MontrealManagement of 4 media specialists & in charge of campaigns results and digital strategies.Results:o Increase in customer revenues by an average of 30% YoY.o Improvement in return on investment varying from 20 to 50%.o Monitoring and transmission of knowledge to the team to increase their skills.o Gradual addition of marketing tasks within development teams to ensure better profitability of site performance. -
Digital Performances StrategistAbsolunet Apr 2015 - Apr 2017MontrealIn charge of media plans, digital campaigns and SEO content for sites also under development within Absolunet.Results: o Contribution to grow a team from 6 to 20 people in 2 years and a half.o Support for customers before, during and after launching their websites; all by combining measurement, SEO and media plans.o Absolunet was voted best agency by Google for campaign optimizations in Quebec.
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Sem & Analytics SpecialistTc Media Aug 2013 - Apr 2015Région De Montréal, CanadaIn charge of media campaigns for the three business units at TC Media: business, local and consumer. Training and awareness about digital campaigns and performancesResults: o Budget released for Facebook advertising campaigns to support the social media strategy.o Training internal teams on the importance of measurement and reporting. Implementation of UTMs to measure the performances of Facebook posts, organic and paid. -
Web-Marketing Account ManagerAdsonwall Nov 2011 - Apr 2013Région De Paris , FranceDaily management of clients’ portfolio (15 on average) and budgets ranging from 5K€ to 150k€ permonth. Objectives: To develop a trusting relationship with the customer and achieve their goals.• Creation, optimization and management of advertising campaigns on Google AdWords and Facebook.• Monthly / weekly analysis and reporting on advertising campaigns’ strategies.• Customer relationships: advice, development of advertising strategies, solution oriented, pro-active.• Manage three people through: training, delegation, empowerment. -
Adwords Stratgist & Account ManagerGoogle Apr 2011 - Sep 2011Dublin - IrelandIntensive training at Google AdWords at the Google European headquarters for the development of anew service dedicated to advertisers. Objective: to create advertising campaigns based on clients’business objectives.• Trained advertisers for AdWords interface: CTR, CPC, CPA, CPM, conversions.• Managed customer relations and developed a thorough understanding of their commercial challenges.• Commercial approach on the strategic choices of customers in relation to AdWords.• Objectives reached on 2 quarters: 125% (activation of AdWords campaign) -
Communication AssistantTransdev Sep 2009 - Sep 2010- Internal communication: participation in the writing of the internal newspaper in connection with a communication agency and in association with the various departments in 8 countries. Update of the Intranet further to the various internal events.- External communication: organization of the show of the National Meetings of Public transports in Nice and follow-up of the annual report writing. - Press relations: monthly elaboration of the Transdev press review and participation to the organization of the announcement of the results.- Pre-merger stage with Veolia Transport: participation in the internal writing and work on a dissertation within the framework of my studies on this merger.
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Communication AssistantNatixis Pramex International Dec 2008 - Sep 2010- Autonomous and daily animation of the Intranet.- Writing of 4 articles per month on the Pramex relevant events by interviewing the consultants on their current activities.- Organization of the event ‘Cap sur l’International’ in Nancy and Toulouse which aimed to present the company: 400 CEOs were present. - Interviews of customers and co-workers on the management of files. -
Communication & Marketing ManagerYakasortir Jun 2008 - Sep 2008In charge of the launch of the Website on the French market:- Public Relations: development of partnerships and event organization - Press relations: Creation of brochures and press kit in collaboration with a graphic designer, press releases and relations with the journalists with the constitution of a press file
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Assistant Project ManagerText 100 Dec 2007 - Mar 2008- Competitive intelligence and summaries of articles from the international press.- Daily Press review for the companies Novell, ARM and NXP.- Simulation of crisis communication: intervention within NXP company
Mélanie Macé, Mba Skills
Mélanie Macé, Mba Education Details
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Graduate With Honors - Executive Mba In International Business Management -
IseeBusiness International -
Iicp (Institut International De Communication De Paris)Relations Publiques/Relations Presse
Frequently Asked Questions about Mélanie Macé, Mba
What company does Mélanie Macé, Mba work for?
Mélanie Macé, Mba works for L'atelier Wm
What is Mélanie Macé, Mba's role at the current company?
Mélanie Macé, Mba's current role is Webmarketing consultant.
What is Mélanie Macé, Mba's email address?
Mélanie Macé, Mba's email address is me****@****net.com
What schools did Mélanie Macé, Mba attend?
Mélanie Macé, Mba attended Griffith College Dublin, Isee, Iicp (Institut International De Communication De Paris), Uvsq Université De Versailles Saint-Quentin-En-Yvelines.
What skills is Mélanie Macé, Mba known for?
Mélanie Macé, Mba has skills like Sem, Google Analytics, Statistiques Web, Google Adwords, Adwords Google, E Commerce, Online Advertising, Digital Marketing, Ppc, Facebook Ads, Social Media, Web Analytics.
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