Secondary Director, Creative Communications (Baseball)
Blacksburg, Virginia, United States
During my second year as secondary director of creative communications with the baseball team, I began the research and construction of the #ProHokies content publication on the team’s social media accounts, as well as the team’s website. Through statistical research, I highlighted former Virginia Tech players playing at the professional level, bringing their success forward to our fans. These content pieces came in the form of graphic presentations on the team’s social media accounts, press releases on the department website (HokieSports.com), and visual snapshots of their past and current success on the diamond. At the 2022 NCAA Blacksburg Regional and Super Regional, I was entrusted with directing all online content communication regarding game releases, live updates, and postgame information on all social media platforms. Spanning an 18-month period, the social media strategy I helped foster placed 10 times among the nation’s top 30 baseball programs for monthly impressions (considering Instagram, X, and Facebook). I proudly expanded the team’s following by 66% on X to reach 50,000 followers and on Instagram by 49% to reach 33,000 followers.