Macey Lippi (Warren) Email & Phone Number

New York City Metropolitan Area

Iced Media is the leader in content, creators and media in paid social. We specialize in growing beauty, wellness and lifestyle brands. We are peerless in our ability to deliver precision, scale and predictable results.

Greater New York City

Iced Media is the leader in content, creators and media in paid social. We specialize in growing beauty, wellness and lifestyle brands. We are peerless in our ability to deliver precision, scale and predictable results.

Greater St. Louis Area

• Delivered client-ready documents and provided ideas for next steps across five client accounts, spanning industries such as professional sports, spirits, agriculture, healthcare and consumer brands. • Drafted client communications and press materials, including media lists, local and national media pitches, media alerts, briefing books and mailers to support account teams in executing media strategy. • Led media relations outreach for FedEx – NFL and Old Forester and secured key placements in Whisky Advocate, USA Today and MSN. • Supported development of key performance indicators to measure and showcase results to clients, created client-ready reports to demonstrate program success and analyzed results and tactics to develop key learnings.• Assembled daily corporate prospect monitoring reports by researching new business and industry opportunities. • Assisted in the community management of Instant Pot’s Facebook Group of 2 million members by recommending standout members who were deserving of a “thank you” mailer and utilized creative writing to draft more than 150 personalized notes to each selected member.

• Initiate and execute marketing strategies aligning with current trends in the leasing market.• Create and publish engaging content with a focus on increasing visibility to leasing prospects.

Purdue University

• Directed and planned Com Day, an annual event where Purdue alumni share valuable insights and tools with current Purdue students.• Coordinated between on and off campus vendors and speakers, and delegated tasks to relay all information through social media and media releases.

West Lafayette, In

• Led a team of three Account Associates to develop and implement a campaign for Purdue Engineering Distinguished Lecture Series.• Gained 178 Facebook and Twitter followers, exceeding our objective by 78%. • Secured a new press contact that was willing to write and promote each lecture event.• Managed client relations and campaign management while also troubleshooting when problems arose.

• Managed content, developed media plans, and updated social media, including Facebook and Twitter, with a focus on increasing awareness and engagement for School Datebooks, SDI Innovation’s flagship brand.• Curated content for QuizBoto, the company’s mobile trivia application, as well as manage quality assurance procedures for the application.• Increased followers on Facebook and Twitter platforms by 5% and kept engagement levels consistent throughout my internship.

• Completed a media relations campaign for Purdue University Press specifically writing the press release and blog post to promote their new children’s book, Moose! The Reading Dog.• Received 1 media hit on the press release and 2 media hits on the blog post.

Purdue University

• Created internal communication guide for the Grace Lutheran Church congregation which included information on establishing a consistent voice and tone to align with church vision.After our workshop, we found that 93% of attendees felt they could effectively communicate to the congregation of Grace Lutheran Church based on our pre-test post-test evaluation method.

Purdue University

• Copy edit magazines and brochures for colleges and organizations at Purdue • Write, transcribe and fact-check articles and marketing emails• Maintain writing that adheres to Purdue’s image and overall brand through messaging

Purdue University

Purdue University

Edinburgh, Indiana

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Activities and Societies: Public Relations Student Society of America (PRSSA), Old Masters Program, Boiler CommunicationCAPA The Global.

High School

Activities and Societies: National Honor Society, Student Government, Seymour High School Dance Marathon, Cross Country, Track & Field