Macey Hall Email & Phone Number

New York, NY, US

New York, United States

Social media and creator marketing consultant at YouTube, working on creator social and marketing activations.

New York, New York, United States

• Led the creative for Instagram’s @shop editorial account and executed shopping programs, activations, and creator commerce content across app surfaces and IRL events.
• Concepted and led the “@shop Pop-Up,” Instagram’s first-ever consumer shopping event, where consumers browsed products from 13 brands and purchased using IG’s Checkout feature. The NYC retail pop-up had thousands of.
• Launched and EP Instagram’s first-ever Live Shopping series, “@shop Live” with Gen-Z creator @laurenwolfe. This was the platform’s first O&O live programming. Managed the creator strategy, curated the shoppable items.
• Launched partnerships with dozens of emerging brands to sell specialty items exclusively on IG, which drove revenue and user adoption of the shopping product.
• Pitched and moderated the first-ever Gen-Z shopping panel at IG, a research session with teenage power users on app use, how they shop and consume, and gave valuable product feedback. The activation will be repeated.
• Participated in product work like Shopping in Reels, where I produced and posted the first-ever shoppable Reel on the platform; Guides; and Reels templates, making it easier for brands and creators to make short-form.

Greater New York City Area

• Oversaw InStyle’s social media’s audience of 13 million, while managing team of three full-time and two part-time employees.
• Increased social referrals to InStyle.com by 41%, by implementing new strategies across FB, IG, Twitter, Pinterest, and YouTube. Created the social video strategy, resulting in 21% increase in views per quarter.
• Worked cross-functionally with sales and marketing teams to concept sales and marketing social media programs for advertisers ranging from luxury brands like LVMH to sports leagues like the NFL to platforms like Google.
• Partnered with some of the biggest celebrities and athletes in the world to create social videos, from Serena Williams to Jennifer Lopez to Jessica Alba.
• Owned the platforms relationships and leveraged those to partnerships on brand initiatives including IG activations at the Golden Globes, TIFF, and InStyle Awards; pop-up channels on Snapchat Discover; co-branded.
• In partnership with the Creative Director, oversaw the annual Golden Globes Elevator IG activation, which earned 250+ million views and set the industry standard for social media activations.

Greater New York City Area

Helped craft the social strategy for Victoria’s Secret, the largest specialty retailer in the world, and one of the top brands on social media, with over 74 million followers. Strategize and execute social for all brand moments, including product launches, major campaigns, retail licensing, and brand collaborations, which drove revenue, acquirde new.

Greater New York City Area

Owned the strategy and execution of the People’s Choice Awards social strategy while overseeing and updating six platforms (Instagram, Facebook, Twitter, Snapchat, Pinterest, and Tumblr), with a combined following of 2.4 million. Partnered with all talent, hosts, nominees, and music performers to craft an inidivual social promotion strategy and execute.

Greater New York City Area

Pitched, wrote, and edited stories across fashion, beauty, lifestyle, and wellness verticals and assisted with social media content. Worked with brand partners and advertisers to help develop multiplatform campaigns and branded franchises. Interviewed celebrities, athletes, personalities, and experts for stories and features.

Bachelor Of Science, Journalism

Activities and Societies: Fashion Columnist for The Maine Campus; News Writer for The Maine Campus; President of Lambda Pi Eta, National.

Journalism, Sociology

Studied abroad for Fall Semester 2009.

Journalism

Activities and Societies: Emerging Leaders