Macey Johnson Email & Phone Number

Birmingham, Al, Us

- Manage and grow social media platforms for The Design Network to increase brand awareness and engagement- Develop and execute organic and paid social media strategies including talent collaborations and series promotions- Conceptualize and create engaging content such as reels, design tips and stories using on-set photography and video footage- Maintain a social media content calendar to ensure consistent and strategic posting across all channels- Monitor and engage with audiences by responding to comments, messages and reviews to build community and maintain a positive brand presence- Plan and execute paid social campaigns, managing budgets and analyzing performance metrics to optimize results- Collaborate with creative and production teams to align social media efforts with larger campaigns and initiativesSeries- ALT Home, Date My House, Dream Room in A Day, Fame to Table, Hometown Heroes, Series - tiny bnb, The Reveal, The Sabrina Soto Show, The Yacht Life

- Develop and implement advanced social media strategies to align with client goals and objectives- Create, curate and schedule engaging content tailored to each platform and aligned with the client’s brand voice- Monitor, analyze and report on key performance metrics to optimize campaigns for maximum reach and engagement- Collaborate with clients to provide strategic guidance, actionable recommendations and regular performance updates- Manage a team of vetted freelancers offering opportunities to contribute and elevate client projects

- Serve as an effective content creator by conceptualizing, creating and/or shooting content for TikTok, Instagram, Facebook and other relevant platforms for all the Pihakis Restaurant Group brands- Keep a pulse on internet culture and trends to produce engaging and unique content for each brand and platform within the Pihakis Restaurant Group- Proactively engage with viral Instagram, TikTok and Twitter content to generate brand reach while maintaining a deep understanding of the unique PRG brand voices- Assist the marketing and creative department with daily content creation, scheduling, publishing, measurement and optimization across all channels, including Instagram, Facebook, TikTok and LinkedIn- Consistently communicate scheduled posts and opportunities on weekly calls with leadership and stores- Research, pitch and launch social media ads to build brand awareness and drive sales in all markets- Manage internship program, assigning daily tasks and creating opportunities for growthClients- Audrey, HERO, Joyland, june, Little Donkey, Luca Lagotto, Magnolia Point, Psito, Rodney Scott's BBQ, Tasty Town, Bo's Beans, War Eagle Supper Club with Graduate Hotels

Birmingham, Alabama, United States

- Manage social properties for a variety of clients and industries, including monthly calendars, paid social campaigns, community management and audience growth- Serve as social media customer support through listening and monitoring- Write copy for organic social, paid social and web content, keeping consumer journeys and SEO best practices top of mind- Participate in team presentations and make content recommendations in coordination with media, creative and PR to ensure all planning enhances the overall strategic marketing plan- Attend campaign photo/video shoots to capture content for various applications- Research clients’ products, services, image and competition to ensure ability to write accurate, on-target copy/concepts for assigned interactive/social- Assist in measurement and tracking of social performance, writing insights and optimizations in collaboration with a digital analyst- Periodically review websites and other interactive properties and recommend content updates- Stay current with web trends, tools and practices and share this knowledge with interactive copy and design associatesClients- Alabama Gulf Seafood, Alabama State Department of Education, Alabama Power Company, Birmingham Barons, CollegeCounts Alabama's 529 Fund, Google Fiber, Jack's Family Restaurants, Mercedes Benz International, Moore's Marinades, Sidewalk Film Festival, Total on 1st, Valvoline Inc.

- Work with Hotel Teams and Agencies to strategize and execute organic social strategy, content, analytics and other digital media strategies - Effectively practice social media marketing tactics to drive impressions, reach and gain new followers- Manage hotel/restaurant content for use, tap influencer partners as necessary to maintain a steady flow of high-quality content- Monitor social accounts daily and perform community management on behalf of the hotels and restaurants- Produce value-added content as needed by working closely with internal stakeholders, freelancers, writers, customers and partnersClients- Palomar Phoenix, Eden Bar, Blue Hound Kitchen, Sawyer, Revival, Tryon Park, Angeline’s, Merchant & Trade, Enso, Monaco, Palomar Philadelphia, Stratus Lounge, Canary, Finch & Fork, Overland, Apron, Sylvan, The Betty, Willow Bar

Birmingham, Alabama, United States

- Learn about local and on-page SEO (Search Engine Optimization)- Work to index client websites in Google, Yelp and other search engines and directories - Update business information and listings while maintaining business listings by responding to reviews- Write and draft social media posts through Sprout Social for Facebook, Instagram, LinkedIn and Pinterest- Write and edit blog posts and monthly newsletters for clients - Create PPC (Pay Per Click) ad copy through Google Ads - Create behavioral, retargeting and paid social ads- Create branding and other design content using Adobe Creative Cloud- Sit in on pitches and proposal process for new clients- Assist the StoryBrand Guide in the story branding process with clients

Birmingham, Alabama, United States

- Create quality and engaging copy for digital and social media channels for the Division of Student Affairs- Support the monitoring of social media accounts and distribute analytic reports for multiple UAB Student Affairs departments including Facebook, Instagram and Twitter- Support Web Content Coordinator with department web edit requests- Write articles for Student Affairs News- Increase in social media following by 1,000+ followers since start date of May 11, 2020

Birmingham, Alabama, United States

- Hire, train and provide daily oversight of marketing team- Manage content and develop strategies for UAB Career Center's primary social media channels- Collaborate on digital content that drives Handshake enrollment and brand awareness- Provide social media coverage for a variety of career center events - Increase in social media following by 2,000+ followers since start date of January 8th, 2019

Birmingham, Alabama, United States

- Advance the UAB brand through support of University Relations functions - Coordinate media coverage and strategy for local, regional, national or international outlets - Write, pitch and distribute UAB news releases to media - Support events that may include media availabilities, press conferences and media training sessions- Develop a portfolio of diverse work products, such as news releases and feature stories - Coordinate media interviews with UAB constituents - Work independently on short deadlines