Claire Macfarlane Email & Phone Number

Melbourne, VIC, AU

Docklands, Victoria, AU

Docklands, VIC, AU

Sydney, NSW, AU

Coburg, Victoria, AU

Contributing to a dynamic, skilled and diverse Board that provides governance, oversight and support to the CEO and his team. Selected for technology and transformational skills to navigate sector disruption and ensure organisational viability.

Melbourne, VIC, AU

Promoted to leadership role, reporting to the CEO. Led full-stack delivery and operational teams across three Retail Telco & Energy brands. Managed technology assets from the core back-end, through to the customer experience layer. Responsible for transformation of organisational systems, driving digital strategy to meet the customer needs and enabling.

Melbourne, VIC, AU

Responsible for building a lean, scalable digital business and driving adoption of digital sales and service channels in turnaround environment. Successfully implemented a Customer Data Platform to deliver a single customer view. Scaled a test and learn program that enabled continuous improvement of the digital business.

Sydney, NSW, AU

Promoted to Digital Leadership Team, responsible for Analytics, Optimisation & Personalisation across web and mobile channels. Established Digital Operations function to drive customer centricity in Technology Operations.

Sydney, NSW, AU

Responsible for foundational technology and digital platforms. Successfully delivered Single Sign On across customer facing channels including platform implementation, customer experience and data migration.

Melbourne | Sydney | Brisbane | Adelaide, VIC | NSW | QLD | SA, AU

Partnered with Corporate, Government & NFP clients to solve complex business challenges via customer led innovation and human centred design solutions.

Melbourne, VIC, AU

Developed Digital activations to support new product launches for Mercedes-Benz Australia/Pacific Pty Ltd. Managed strategy and content for MB social channels - Instagram/Facebook/Twitter/LinkedIn (AU/NZ).

Prahran, Victoria, AU

Utilised 15+ years strategic communication experience to deliver integrated marketing campaigns across digital, social, public relations, advertising, sales promotion.

Melbourne, VIC, AU

Responsible for client lead generation delivered via strategic brand partnerships, events and content marketing. Managed industry benchmark publications including the Facebook Performance Report.

Established successful consultancy whilst raising three children. Provided strategic communication services to the Post and Antenatal Depression Association and a range of retail startups.

South Melbourne, Victoria, AU

Prepared real estate advertising copy for home sales including newspaper editorial, billboards, sales collateral and magazines.

Prepared architectural plans using ArchiCAD software, co-ordinated the issue of tender documents, town planning applications and site analysis work whilst studying architecture at Melbourne University.

New York, NY, US

Launched Disney Classics Princesses Collection including strategic planning, media relations, content development, event and stakeholder management, sponsorship and cause related marketing initiatives.

Melbourne, Vic, AU

Account Director for Mattel overseeing corporate and consumer communication activity for 24 brands across three divisions. Highlight included activities related to Barbie’s 40th Anniversary celebrations.