As the Managing Director and Co-founder of KyPI, I lead our team in delivering top-tier mobile growth solutions. My responsibilities include developing and executing comprehensive growth strategies to enhance app visibility, engagement, and revenue. I manage key partnerships with major OEMs such as Samsung, Oppo, Xiaomi, and Huawei, and oversee our exclusive ad placements. Utilizing our internal DSP, I optimize advertising campaigns to maximize ROI. I collaborate closely with clients to understand their unique needs and provide tailored solutions that drive success. Additionally, I conduct market analysis to ensure KyPI stays at the forefront of industry trends, continuously innovating our services and approaches.

As Managing Director at Farly, I was responsible for overseeing daily operations and ensuring alignment with group guidelines. My key responsibilities included client and commercial strategies, performance strategies for our clients, and managing a team of 5 managers directly and nearly 20 people indirectly. I served as the liaison between Farly and the Mobsuccess group.I played a pivotal role in creating the Farly brand, closing significant deals with clients like FDJ, PokerStars, eToro, and McDonald’s, and restructuring the team to boost efficiency and performance. Under my leadership, Farly’s annual revenue was multiplied by five in three years.I developed and applied skills in strategic planning, team management, and client relationship management. I utilized advanced marketing tools and data-driven methodologies to enhance performance. My work had a substantial impact on the company and its clients, leading to several successful campaigns and notable client successes.My tenure at Farly provided me with deep insights into the mobile marketing industry and prepared me for my current role at KyPI, where I continue to leverage my expertise to drive growth and success for our clients.

As Head of App Marketing at Mobsuccess Group, I was responsible for driving the app marketing initiatives and transforming this segment into a thriving new company within the group. I led the development of our team, growing it from just one person to a dedicated group of 20 professionals. During my tenure, I increased our annual revenue by five times and played a pivotal role in building Farly from the ground up, turning it into a successful standalone company. This experience highlighted my leadership, strategic vision, and ability to drive significant growth.

As a Campaign Manager at Mobsuccess Group, I managed and executed dynamic mobile marketing campaigns for important clients such as Ad4screen, Jow, Bravoloto, Nike, Cdiscount, Heetch, and Coca Cola. My role involved developing strategic plans, optimizing campaigns through data analysis, and ensuring seamless delivery. Working closely with clients, I tailored campaigns to meet their specific needs and objectives. This experience not only honed my project management and analytical skills but also fueled my passion for creating innovative marketing solutions.

After six months as Assistant Quality Manager, I was promoted to Duty Manager. In this role, I oversaw daily hotel operations, ensuring smooth functioning across all departments. I managed guest relations, handled emergencies, and coordinated staff activities to maintain high service standards. My responsibilities also included resolving guest complaints, supervising the front desk, and ensuring compliance with hotel policies. This position further developed my leadership and problem-solving skills, preparing me for higher management roles in the hospitality industry.

Following my role as a receptionist, I was promoted to Assistant Quality Manager at one of the largest hotels in Paris. In this position, I was responsible for maintaining high standards of service and guest satisfaction, conducting quality audits, and implementing improvements. This role allowed me to refine my management skills and attention to detail. Simultaneously, I completed an MBA in Hospitality Management, which provided me with advanced knowledge in hospitality operations, strategic management, and leadership, further enhancing my ability to drive excellence in the hospitality industry.

As a receptionist at one of the largest hotels in Paris, I was the first point of contact for guests, ensuring a warm and welcoming experience. My responsibilities included managing check-ins and check-outs, handling reservations, and providing concierge services. I assisted guests with inquiries, coordinated with various hotel departments to meet their needs, and ensured a seamless and pleasant stay for all visitors. This role honed my customer service skills, attention to detail, and ability to handle diverse tasks in a fast-paced environment.