Live Conscious Paid Media LeadSplit Test Lead

• Create strategies and manage multimedia advertising, retail channel support, multi-channel promotions, and product launches.• Responsible for the company’s paid media strategy and execution, including ongoing ROI reporting, campaign optimization and AB Testing. • Search Engine Marketing strategy, implementation, and optimization, including both Search and Display networks, creating various campaign types, such as responsive ads and dynamic search ads.• Responsible for planning, executing and maintaining the company's communication and marketing strategy.• Content creation (writing, designing, promoting) for all social media channels (Facebook, Instagram, Twitter, YouTube, etc), email marketing campaigns, website, and Amazon Store.• Creation and management of the brand ambassadorship program.• Assist costumers with information about the products, answer phone inquiries, and help with technical support and online purchases.

• Managed social media projects (Facebook/Twitter/Instagram/WhatsApp/Snapchat), various digital projects (websites, landing pages, mobile apps, etc.), media campaigns and digital promotions projects for clients such as Mondelez (Kraft Foods) and Reckitt Benckiser.• Played a lead in scope control, planning on production resources, maintaining budgets and meeting deadlines from the beginning to the end of each project.• Planned and created the technical proposal and budget; managed procurement and suppliers for the projects.• Supervised digital producers in the creation of websites, social media platforms, and online advertising.• Responsible for monitoring the campaign results with the media team and for taking action to improve results.

• Managed accounts in several different industries such as banking, soccer, hardware tools, universities, furniture, shoes and food companies.• Responsible for briefings, scope definition, schedules and identifying new business opportunities. • Ensured delivery of marketing campaigns on the schedule; respecting budgets and negotiating changes.• Managed external vendors and internal teams.

• Managed accounts in several different industries such as clothing, shoes and furniture companies.• Responsible for briefings, scope definition, schedules and identifying new business opportunities.• Ensured delivery of marketing campaigns on the schedule; respecting budgets and negotiating changes.• Managed external vendors and internal teams.

• Responsible for developing strategy and operation of public relations of Brazilian brands.• Accountable for creating online/offline promotions and dissemination.• Press release creation and contact with the press.• Social media: planning, content creation, and communication with digital influencers.

• Managed accounts in several different industries such as banking, soccer, hardware tools, universities, furniture, shoes and food companies.• Responsible for briefings, scope definition, schedules and identifying new business opportunities.• Ensured delivery of marketing campaigns on the schedule; respecting budgets and negotiating changes.• Managed external vendors and internal teams.

• Assisted marketing campaigns, tracked advertising performance and made recommendations of changes or new plans to achieve business growth in the most cost-effective fashion.• Online/offline promotion production and dissemination.• Online reputation/reviews management.• Website content creation and management.• Press release creation and contact with the press.

• Research and fact-check information for senior journalists• Wrote breaking news and feature stories• Contact sources • Curate data for projects• Complete assignments on tight deadlines • Transcribe information