Key Projects:1. Curated Customer Acquisition Cost and Lifetime Value for business to gauge the profitability of the on-going campaign.2. Spearhead Data Analytics team for Petronas shop on several Ad-hoc requests.3. Create reports for business unit using Holistics and visualize it.

- Collaborated in conducting a comprehensive Customer Lifetime Value analysis for sooka using statistic formula. This analysis helped provide essential insights into customer behavior, preferences, and long-term value to the organization.- Analyzed user-preferred contents and interactions to identify patterns, preferences, and sentiments, allowing for a more nuanced and accurate portrayal of our customer base.- Focused on conducting in-depth measurement and collaborated closely with… Show more - Collaborated in conducting a comprehensive Customer Lifetime Value analysis for sooka using statistic formula. This analysis helped provide essential insights into customer behavior, preferences, and long-term value to the organization.- Analyzed user-preferred contents and interactions to identify patterns, preferences, and sentiments, allowing for a more nuanced and accurate portrayal of our customer base.- Focused on conducting in-depth measurement and collaborated closely with cross-functional teams to align measurement objectives with overall business goals and to enhance the overall advertising experience on the Sooka platform. Show less

Astro Young Talent Programme is a programme that is designed to teach and groom fresh graduate in various aspects in Media & Entertainment Industry. Rotated to different department to acquire the understanding of the business from end to end. Key Projects:1. Create a robust RFM Model tailored specifically for MyNJOI App user base, where this model served as a powerful tool for understanding user behavior, identifying high-value users, and optimizing engagement and retention… Show more Astro Young Talent Programme is a programme that is designed to teach and groom fresh graduate in various aspects in Media & Entertainment Industry. Rotated to different department to acquire the understanding of the business from end to end. Key Projects:1. Create a robust RFM Model tailored specifically for MyNJOI App user base, where this model served as a powerful tool for understanding user behavior, identifying high-value users, and optimizing engagement and retention strategies.2. Develop a lookalike model to target parent with kids for segmentation strategy to enable Addressable Advertising, allowing for the personalization of advertiser ads to precisely targeted audiences. Expanded customer segments by 2-2.5x and enabling a cost effective customer acquisition stratergy. 3. Deep Dive into Mix Market Modelling, usng Regression Formulation to predict the return on clicks (ROC) based on marketing spends on the social platform. Provided insights for marketing departments to minimize the spending, and maximize the ROC. 4. Devised mechanics for installers' rewards system based on their CSAT and TNPS scores as a new initiative for the installers. By providing incentive to the installers, the service provided will be increased significantly. CSAT for the 3rd quarter had increased by 20% compared to previous quarter. 5. Created AWS Pipeline Notification system to replace the need of PIC to monitor AWS Glue Job periodically.6. Curated a dashboard in Google Analytics (GA) 360 to provide insights and conversion in marketing campaign. This is also enabling the business users to track their marketing campaign effectiveness. Show less

Key Projects:1. Developed SWAT Analytic application from end to end, that capable of making Data Statistic, Multivariate Analysis, Data Modelling and Prediction Model for clients.2. Provide and write the User Manual & User Acceptance Test for the Data Fast Fact system for all of the agencies involved (Ministry of Tourism and Culture).3. Curated an interactive dashboard using IBM Cognos for the client (PNB - Pemodalan Nasional Berhad) to visualize their data points.

Key Projects:1. Developed Borneo International Halal Showcase (BIHAS) website for clients using HTML + Bootstrap + css.2. Produced a compelling promotional video for the BIHAS 2018 event. This video served as a powerful marketing tool, capturing the essence of the event and encouraging attendance and participation.

1. Led a team to organize engaging esports events on campus, collaborating with students and experts.2. Managed marketing campaigns and partnerships to enhance event quality and reach. Secured sponsorship for event, Worlds 2017 Viewing Party.