Machere Johnston Email & Phone Number

Washington, Dc, Us

United States

Plans, places, and manages digital campaigns–including research, strategy, execution, analysis, and ongoing optimizations.Uses a test and refines approach for clients with each plan being smarter than the previous one.Collaborates with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals.Prepares and maintains media budgets and projections for internal teams and… Show more Plans, places, and manages digital campaigns–including research, strategy, execution, analysis, and ongoing optimizations.Uses a test and refines approach for clients with each plan being smarter than the previous one.Collaborates with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals.Prepares and maintains media budgets and projections for internal teams and clients.Maintains a high standard of quality control for clients through accurate, timely and effective delivery of multi-channel digital media campaigns.Analyzes and interprets campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.Negotiates buys and maintains good relationships with media vendors.Stays up to date on new technologies to help identify value-driven ideas for clients.Willing to continuously learn the skills necessary for personal and team growth. Show less

Washington Dc-Baltimore Area

Created and implemented systems that improved analytic views from 1,000 to 2,000,000 per week in 3 months for global Tik Tok Influencer, AuntieBStay.Developed customized social media and PR strategy to grow social media platforms from 5k to 500kfollowers across platforms.Sought and obtained appropriate sponsorships for client including Bounty, The Coldest Water, and DCPublic Schools.Public Relations Manager for Sony/BMI Recording Artist (@BanditTheRapper) 06/2017 to… Show more Created and implemented systems that improved analytic views from 1,000 to 2,000,000 per week in 3 months for global Tik Tok Influencer, AuntieBStay.Developed customized social media and PR strategy to grow social media platforms from 5k to 500kfollowers across platforms.Sought and obtained appropriate sponsorships for client including Bounty, The Coldest Water, and DCPublic Schools.Public Relations Manager for Sony/BMI Recording Artist (@BanditTheRapper) 06/2017 to PresentEstablish story/messaging and relay it to media through writing press releases, bios, pitch letters, audioAnd video news releases, and media advisories for Sony/BMI Recording Artist, Bandit The Rapper. Secure placements in digital, print, radio, and TV media, highlighting a variety of angles and stories on behalf of client, such as MTV, UKUT, and Heart and Soul Magazine.Coordinate media relations strategies, channeling 50+ media requests, and placed feature stories with various media outlets. Show less

Atlanta, Ga, United States

• Responsible for creating, implementing and measuring the sucar contact with target media and appropriate response to media requests.• Act as the Organization’s representative with the media.• Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.• Recommend short- and long-term Organization goals and objectives to the Executive Director.• Develop, implement and monitor systems and procedures necessary to… Show more • Responsible for creating, implementing and measuring the sucar contact with target media and appropriate response to media requests.• Act as the Organization’s representative with the media.• Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.• Recommend short- and long-term Organization goals and objectives to the Executive Director.• Develop, implement and monitor systems and procedures necessary to the smooth operation of the communications/public relations function.• Develop and execute MEI’s media relations strategy, ensuring alignment with the Institute’s strategic goals• Identify opportunities to pitch MEI’s scholars, publications, and events to key print, digital, and broadcast mediacess of communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications for all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.• Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.• Responsible for editorial direction, design, production and distribution of all Organization publications.• Cultivate relationships with influential journalists, editors, and producers with top-tier news outlets for print, TV, radio, web, and podcasts• Respond promptly to media inquiries and interview requests, connecting journalists with the appropriate experts• Write press releases, media advisories, and web and digital media content that focus on key messages that amplify MEI’s brand and experts. Show less

New York City Metropolitan Area

Manage Instagram, Twitter, YouTube, and Facebook accounts for an annual festival in New York city that gathers 10k+ HBCU graduates and attendees, providing thousands of dollars for high-school students who have made the decision to attend an HBCU of their choice. Help to identify leaders and influencers (internal/external) and engage them in festival activities and campaigns. With Digital Marketing Manager, develop on-location digital video and photography social content strategy and… Show more Manage Instagram, Twitter, YouTube, and Facebook accounts for an annual festival in New York city that gathers 10k+ HBCU graduates and attendees, providing thousands of dollars for high-school students who have made the decision to attend an HBCU of their choice. Help to identify leaders and influencers (internal/external) and engage them in festival activities and campaigns. With Digital Marketing Manager, develop on-location digital video and photography social content strategy and plans to support Festival films and programs. Oversees distribution of social video and photography content across social media platforms. Show less

Washington D.C. Metro Area

Digital Content Creator• Created, formatted, proofread & disseminated marketing materials such as postcards, flyers, & newsletters.• Executed all event communications, performed event planning duties, and managed all event logistics for student recruitment and enrollment events, such as open houses and orientations. • Maintained industry knowledge to stay abreast to the ever-changing trends within the social space and work with the strategy team to ensure content is on… Show more Digital Content Creator• Created, formatted, proofread & disseminated marketing materials such as postcards, flyers, & newsletters.• Executed all event communications, performed event planning duties, and managed all event logistics for student recruitment and enrollment events, such as open houses and orientations. • Maintained industry knowledge to stay abreast to the ever-changing trends within the social space and work with the strategy team to ensure content is on brand.• Led execution of strategic planning - facilitated strategic planning process to clearly articulate client companies' vision, mission, value proposition, brand architecture, and positioning.Parent Liaison• Increased administrative efficiency by streamlining scheduling and communications to address family concerns.• Kept parents and families engaged in their student’s learning and acted as an ambassador for the school in the community by performing outreach activities outside of regular school hours.Office Manager/ Executive Assistant• Arranged travel, accommodation, itineraries, and all correspondence related to arrangements as needed.• Managed principals’ calendars • Greeted and welcomed parents, students, staff and visitors, serving as the first point of contact between school and the public. • Answered telephone inquiries, recorded messages, or transferred calls as needed.• Provided coverage of main office to direct and instruct staff, students and visitors; coordinated and managed processes in support of effective business operations.• Monitored and validated daily attendance and recorded in student management database SIS system.• Handled bookkeeping and records management duties; as well as maintained and recommended supply inventory for custodial, food service staff and the operations team. Show less

Washington Dc-Baltimore Area

· Provides day-to-day oversight of program and after-care staff· Organizes and order necessary supplies· elects, supervises, trains, and evaluates after-care Group Leaders and Asst. Group Leaders· Facilitates PD, as necessary· Leads weekly staff meetings· Observes necessary precautions to ensure safety of program participants and maintains a clean environment· Maintains confidentiality of sensitive financial and personal information.· Maintains daily data input for… Show more · Provides day-to-day oversight of program and after-care staff· Organizes and order necessary supplies· elects, supervises, trains, and evaluates after-care Group Leaders and Asst. Group Leaders· Facilitates PD, as necessary· Leads weekly staff meetings· Observes necessary precautions to ensure safety of program participants and maintains a clean environment· Maintains confidentiality of sensitive financial and personal information.· Maintains daily data input for attendance using Powerschool and ensure that student records and payment data are maintained accurately in EZ Child Track. Show less

Burbank, California, United States

Managing relationships with partners, while acting as a liaison between the brand, the partner’s team, and the internal Esports Engine team.Research, collate and translate data to fuel decision making around critical content initiatives.Manage, execute, and design content for unique social channels to grow individual and brand influencer profiles, ensuring all deliverables are aligned with the partner objectives and consistent voice.Identifying social, tech and other emerging trends… Show more Managing relationships with partners, while acting as a liaison between the brand, the partner’s team, and the internal Esports Engine team.Research, collate and translate data to fuel decision making around critical content initiatives.Manage, execute, and design content for unique social channels to grow individual and brand influencer profiles, ensuring all deliverables are aligned with the partner objectives and consistent voice.Identifying social, tech and other emerging trends to enhance all campaign support processes and tactics. Generate and prepare production deliverables, including campaign briefs, activation plans, and production schedules.Proactively update project status documents, both internal and external, including updates, progress reports, key milestones, ETC.Create and manage digital and social media reports and analytics as it relates to internal and external key performance indicators.Responsible for numerous unaccounted/adhoc projects and assignments based on client’s needs Show less

Charlotte, North Carolina, United States

-Set up and represent various radio stations at on-site appearances, and at various locations and events -Assist with set-up and/or execution of assigned station events, remotes and station appearances; maintain station promotion and remote equipment within department -Develop, plan and carry out creative ways of increasing public awareness of the station -Present a positive attitude, and act as the contact between Radio listeners and the stations during on-site events and… Show more -Set up and represent various radio stations at on-site appearances, and at various locations and events -Assist with set-up and/or execution of assigned station events, remotes and station appearances; maintain station promotion and remote equipment within department -Develop, plan and carry out creative ways of increasing public awareness of the station -Present a positive attitude, and act as the contact between Radio listeners and the stations during on-site events and promotions -Upkeep and maintenance of all station vehicles & equipment -Set up and maintain proper equipment for live broadcasts and remotes -Liaison for the promotions department and stations assigned during events, remotes and station appearances -Assist and coordinate with the Marketing & Promotions Director, Promotions Specialist Show less

Master Of Arts - Ma, New Media Journalism

Certificate, Community Organization And Advocacy

Bachelor Of Arts - Ba, Communication And Media Studies