Clients: UKey, Module, Epson, Revlon, Forbes, and Almay.• Conducted user experience design for the mobile app and website for distinct startups such as UKey, an innovative digital micropayment service, and mobile app for Module, a pioneering design-build company specializing in energy efficient prefab houses. UKey reached its $317K+ funding goal in two months.

Clients: Williams Sonoma, Neiman Marcus, Saks Fifth Avenue, and Union Plus.Led UX design for Capital One Bank's Union Plus credit card website projects including the development of design systems, utilizing design strategy principles to make informed design decisions to enhance user engagement by 23%.Simplified complex financial topics, such as credit card benefits and security, into accessible content through web marketing, aligning with corporate messaging and driving consumer trust.Collaborated with cross-functional teams to create responsive layout for promotional credit card campaigns for prestigious partners like Saks Fifth Avenue, Neiman Marcus, and William Sonoma, leveraging creative expertise and market insights to drive engagement and improve cardholder retention.Conducted usability testing and user research, integrating insights into impactful designs that increased engagement by 55% for Williams Sonoma.

Clients: MLB.com, MLB Japan, Whitesox.com, Guardians.com, Astros.com, and Royals.com.Led UX/UI design for team sites like Whitesox.com, Guardians.com, and Astros.com, focusing on fan demographics, culture, and user behaviors to create engaging digital experiences.Transformed MLB websites into the first official MLB Japan site, using persona and competitor analysis to localize content, resulting in multimillion-dollar licensing deals.Designed user-centered sponsorship campaigns for Fortune 500 companies across MLB.com, contributing to $900M in annual sponsorship revenue.Developed responsive interfaces, style guides, and product prototypes for Fan Photo, expanding its e-commerce platform to 20 teams, including the Yankees and Dodgers.Managed UX research, content strategy, and usability testing for MLB club sites, enhancing fan engagement and improving overall site performance.

Clients: MLB.com, MLB Japan, Whitesox.com, Guardians.com, and Astros.com• Joined MLB during Ichiro's MLB transition as the sole native Japanese staff member at MLBAM, driving digital initiatives, including website launches and MLB Japan startup projects, while promoting Japanese players. Also managed websites for the White Sox, Guardians, and Astros.