Maciej Makuszewski

Maciej Makuszewski Email and Phone Number

Head of iGaming at Promatic Group @ Promatic Group
poland
Maciej Makuszewski's Location
Warsaw, Mazowieckie, Poland, Poland
Maciej Makuszewski's Contact Details

Maciej Makuszewski work email

Maciej Makuszewski personal email

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About Maciej Makuszewski

I am passionate about driving the iGaming division at Promatic Group, a dynamic GameTech company with over two decades of expertise in creating immersive games of chance. While Promatic Group has enjoyed success in delivering top-tier online slot games to the Polish market, my primary focus is on expanding our iGaming business on a global scale.With a relentless commitment to innovation and a forward-thinking approach, I'm dedicated to bringing our exceptional games to a global audience. My vision is to shape the future of iGaming, creating unforgettable entertainment experiences and pushing the boundaries of what's possible in the industry.My previous experiences revolved around creating and implementing strategies, managing innovations, and digitalizing processes within a large organization. I held the position of Director of the Strategy, Innovation, and International Relations Department at Totalizator Sportowy - the Polish lottery operator, the owner of the LOTTO brand, and one of the most recognizable companies in Poland. I was responsible for implementing strategic projects, such as cashless payments at LOTTO Points of Sale and Gaming Halls, as well as on the Totalizator Sportowy online portals. I also pioneered the use of federated identity solutions for customer onboarding, a first implementation of this kind in the gaming and betting industry in Poland. In the past I have dealt with strategic communication and marketing at EY Poland for more than 5 years from 2011 until 2016. I led such communication projects as rebranding from Ernst & Young to EY, Polish Football Business Report (Ekstraklasa Piłkarskiego Biznesu), Tricity office opening and many more. I was also responsible for online communication and for 2 years I was the head of Internal Communications. Prior to EY I worked at Euro RSCG Sensors (currently Havas) where I have led communication projects for the likes of: Heineken Group brands, BNP Paribas, PGE (the largest Polish energy company). I was chosen as Employee of the year in 2007 and 2008. Euro RSCG Sensors, won 3 Golden Clip (Złoty Spinacz) awards (year-by-year) for campaigns I was involved in.

Maciej Makuszewski's Current Company Details
Promatic Group

Promatic Group

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Head of iGaming at Promatic Group
poland
Website:
promatic.pl
Employees:
27
Maciej Makuszewski Work Experience Details
  • Promatic Group
    Head Of Igaming
    Promatic Group May 2023 - Present
    Warszawa, Woj. Mazowieckie, Polska
    I am passionate about driving the iGaming division at Promatic Group, a dynamic GameTech company with over two decades of expertise in creating immersive games of chance. While Promatic Group has enjoyed success in delivering top-tier online slot games to the Polish market, my primary focus is on expanding our iGaming business on a global scale.With a relentless commitment to innovation and a forward-thinking approach, I'm dedicated to bringing our exceptional games to a global audience. My vision is to shape the future of iGaming, creating unforgettable entertainment experiences and pushing the boundaries of what's possible in the industry.
  • Mm Business Consulting
    Business Owner
    Mm Business Consulting May 2022 - Present
    Warszawa, Woj. Mazowieckie, Polska
    I am a business consultant in the areas of online betting and gaming, innovation management, project management, payments and KYC processes. Thanks to extensive experience gained at Totalizator Sportowy, and previously at Ernst & Young, I help companies improve their processes, utilize new business opportunities and manage complex projects. I specialize in games and betting (gambling industry).
  • Totalizator Sportowy Sp. Z O.O.
    Head Of Strategy, Innovation And International Relations
    Totalizator Sportowy Sp. Z O.O. Oct 2021 - Apr 2022
    Warsaw, Masovian District, Poland
    I had the privilege of leading the Strategy, Innovation, and International Relations department at Totalizator Sportowy, the Polish gaming monopoly, renowned for offering a diverse array of exciting games of chance, including draw-based games, instant games, online casinos, and slots. During my tenure spanning from 2016 to 2022, I was instrumental in driving the success of several pivotal company projects, including:- Pioneering the introduction of cashless payment systems at lottery points of sale, - Championing the implementation of innovative Know Your Customer (KYC) methods across all online portals, - Spearheading the historic adoption of Artificial Intelligence solutions for Contact Center operations, marking a milestone in the company's history,- Influencing the development and launch of Poland's first legal online casino, Total Casino, ushering in a new era in the country's gaming industry.- Leading an extensive organizational restructuring initiative, geared towards aligning the company with future business objectives, - Overseeing a massive technology upgrade for the entire LOTTO business through a groundbreaking tender won by the key supprier in the industry, IGT.- Coordinating the successful implementation of numerous innovations across both retail and online sales channels.- Collaborating closely with key figures in the land-based and online gaming sectors, ensuring efficient project and program management across the entire company.I was also directly responsible for crafting and articulating the company's strategic direction, authoring comprehensive strategies for the periods 2017-2021 and 2022-2026.
  • Totalizator Sportowy Sp. Z O.O.
    Head Of Business Strategy
    Totalizator Sportowy Sp. Z O.O. Sep 2016 - Sep 2021
    Warszawa, Woj. Mazowieckie, Polska
  • Ey
    Manager - Brand, Marketing & Communications
    Ey Oct 2013 - Aug 2016
    Warszawa, Woj. Mazowieckie, Polska
    Key responsibilities: Content Management, Marketing, Advertising, Corporate PR, Social Media, developing communication plans both external & internal. Managing key communications projects - including rebranding.
  • Ey
    Supervising Associate - Brand, Marketing & Communications
    Ey Jan 2011 - Oct 2013
    Warszawa, Woj. Mazowieckie, Polska
    marketing, public relations, advertising, social media, e-marketing
  • Euro Rscg Sensors (Obecnie Havas Pr Warsaw)
    Senior Account Manager
    Euro Rscg Sensors (Obecnie Havas Pr Warsaw) Jan 2009 - Jan 2011
    Media relations, internal communications advisory, communication strategy development & deployment, social media, New Business Development, CSR
  • Euro Rscg Sensors (Obecnie Havas Pr Warsaw)
    Account Manager
    Euro Rscg Sensors (Obecnie Havas Pr Warsaw) Apr 2008 - Jan 2009
    Media relations, internal communications advisory, communication strategy development & deployment, social media, CSR
  • Euro Rscg Sensors (Obecnie Havas Pr Warsaw)
    Senior Specialist
    Euro Rscg Sensors (Obecnie Havas Pr Warsaw) Dec 2006 - Apr 2008
    Warszawa, Woj. Mazowieckie, Polska
    Media relations, internal communications advisory, communication strategy development & deployment, social media, CSR
  • Prelite
    Specialist (Until September 2006) - Account Manager (Until December 2006)
    Prelite Mar 2005 - Dec 2006
    Poznań, Woj. Wielkopolskie , Polska
    media relations, crisis communications, internal communications, new business development, CSR, public affairs

Maciej Makuszewski Skills

Strategic Communications Internal Communications Media Relations Public Relations Social Media Strategic Thinking Corporate Communications Marketing Integrated Marketing Crisis Communications New Business Development Marketing Communications Public Affairs Strategy Digital Marketing Marketing Management Brand Management Online Marketing

Maciej Makuszewski Education Details

Frequently Asked Questions about Maciej Makuszewski

What company does Maciej Makuszewski work for?

Maciej Makuszewski works for Promatic Group

What is Maciej Makuszewski's role at the current company?

Maciej Makuszewski's current role is Head of iGaming at Promatic Group.

What is Maciej Makuszewski's email address?

Maciej Makuszewski's email address is m_makuszewski@o2.pl

What schools did Maciej Makuszewski attend?

Maciej Makuszewski attended Uniwersytet Ekonomiczny W Poznaniu.

What skills is Maciej Makuszewski known for?

Maciej Makuszewski has skills like Strategic Communications, Internal Communications, Media Relations, Public Relations, Social Media, Strategic Thinking, Corporate Communications, Marketing, Integrated Marketing, Crisis Communications, New Business Development, Marketing Communications.

Who are Maciej Makuszewski's colleagues?

Maciej Makuszewski's colleagues are Krystian Tomczyk, Nnamdi Ezeani, Marietta Pałka, Piotr Ochocki, Gabriela Miklaszewska, Sandra Wiśniewska, Piotr Fedak.

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