• Optimized marketplace customer journey for builders and investors, developed new monetization models, including the franchise model.• Framed and implemented partnerships in the VAS model for an audiostreaming company.

Key achievements:- deep reorganization and sanitization, re-focusing whole organization on core business, downsizing and implementation if the new growth strategy - new structure and re-org of key units, recruitment of new managers, experts and advisers- end-to-end financial restructuring strengthening financial stability of the company as well as securing its market positionSelected trainings:- Ernst & Young Academy, The law for managers and board members

Key achievements:- building and implementation of the new e-Commerce strategy for the whole group- RPM 70PLN (and more) in CPC model- Content 2 Commerce - implementation of new, successful content monetization model

Key achievements:- building marketplaces: clothing, accessories, home and housing- content digitalization (print to digital), implementation of e-commerce revenue model and Content 2 Commerce workflow for 50+ employees- HR projects executed: sales training standards, FRIS trainings, coaching and mentoring services, Activity Balanced Workplace (ABW) and remote working project

Key achievements:- leading on design and successful development of the first metric paywall in Poland for Gazeta Wyborcza- creating paywall pricing matrix and subscribers acquisition/retention model, optimizing churn and ARPU- project and development of Wyborcza.pl mobile aplications (i.a. Wyborcza.pl/Gazeta Wyborcza, Wysokie Obcasy, Książki)Selected trainings/practice:Consultation sessions (2013) on content monetization models at The New York Times (NYC), The Times… Show more Key achievements:- leading on design and successful development of the first metric paywall in Poland for Gazeta Wyborcza- creating paywall pricing matrix and subscribers acquisition/retention model, optimizing churn and ARPU- project and development of Wyborcza.pl mobile aplications (i.a. Wyborcza.pl/Gazeta Wyborcza, Wysokie Obcasy, Książki)Selected trainings/practice:Consultation sessions (2013) on content monetization models at The New York Times (NYC), The Times (London), The Guardian (London), Die Welt (Berlin), The Daily Telegraph (London) Show less

Key achievements:- project and development of Wyborcza.pl mobile aplications (i.a. Wyborcza.pl/Gazeta Wyborcza, Wysokie Obcasy, Książki)

Responsible for:- planning communication and marketing activities (ATL and BTL)- management of a 30 people team in 20 local branches- cooperation with advertising agencies- KPI’s and marketing budget