Maciek Krzycki Email and Phone Number
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Marketing Technologist.Explorer. Artist. Warrior.Creative thinker but analyst addicted to insight.Focused to deliver growth.WHAT I DOEach element of the puzzle counts. The machine consists of cogs.• I Formulate questions & Interpret data to present conclusions in a way that it’s clear enough to validate business decisions or create marketing solutions. |*| - Data Science|*| - SEO & Analytics|*| - Digital Advertising|*| - E-commerce & WebsitesSHORT STORYFirst, I studied technology and philosophy, played strategy games, created music, wrote poems, stories and dreamed about robots. Then "short advertising slogan combined with the image" seduced me for good. In advertising since I remember. Soon it became clear that there is much more to find out before you even think about shaping the correct message. And this Artificial Intelligence: I try to communicate with it using Python. In 2013 I founded the Lighthouse Keeper - WEB & PPC - online marketing company to help others better understand and reach their audience. I love coding, planes, motorsport, Tai-Chi-Sword, Espresso, photography, piano and apparently have a good balance between brain and heart.
Lighthouse Keeper
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Founder | Digital DirectorLighthouse Keeper 2014 - PresentIrelandWe help others better understand and reach their audience.Website Design & E-commerce ShopsPaid and Organic SearchPaid SocialConversionsDisplay Advertising -
Digital Marketing Consulting / Analytics - Project MgmtHappy Mum - Maternity Wear Feb 2016 - Jun 20173 South Shore Court, Laytown, Meath, IrelandConsulting and digital marketing strategy development and execution.Digital promotion. Social media, SEM & Web optimisation. Landing Pages development & adverts design. Campaigns. SEO | PPC | Analytics and measurement tools installation | surveys, research, personas, value proposition, tactics, KPIs, keywords, channels and call to action development | Website Optimisation | Landing page & main banner design and development | Youtube | Facebook, Instagram, Adwords, Twitter campaigns. Maximise ROI. General ROI from all marketing activities in 2016 has been increased by 422.7%. It helped increase sales for this evolving online shop.Projects Outcome / Key achievements:- 1st position on Google from 300+ position for strategic keywords. - Facebook + Instagram:CTR: 3.9%. Conversions from clicks to the final goal: 2.5%. - Adwords:CTR: 10.42%. Conversions from clicks to the final goal: 7.5%. Campaigns ROI: % 18.21Campaigns ROAS: % 426.28The projects were commissioned and approved by the owners of Happy Mum Ireland.
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Digital Project Manager | Digital Marketing Consultant - The 5-Months ProjectBig Red Cloud Apr 2015 - Aug 2015DublinProject Objective:New Digital Product Development - Mobile Application for online accountancy.Led a team of designers, developers, copywriter and content specialist. Marketing research.Research | Digital Marketing & Growth Hacking, AGILE & SCRUM Methodology | Digital Communication | Team Management | Client Liaison.Project Outcome:Mobile App delivered on time and according to the specifications of the project plan. Received and approved by Marketing Manager Michael O'Brien and Marc ODwyer, owner of bigredbook.com and bigredcloud.com. +35312048301 -
Marketing Consultant/Analyst - ProjectSnap Printing Feb 2014 - Jun 2014City West / DunshaughlinDigital Marketing Operations Framework Development for Franchise Partners.Research, review, report and recommendations for distributed and disparate approach to online promotion. Digital Marketing Operations Framework project co-management and analysis. The purpose of this project was to introduce and implement optimal strategy for co-using main website and digital media by Head Quarters and franchisees.(in cooperation with DG Group)A research report was compiled which include a range of valuable feedback in relation to Snap's internal processes which assisted in helping to define Snap's strategy going forward."He was able to complete the project on time and with minimal disruption and the end product was of a high standard" - Director of Digital Marketing Services Franco de Bonis -
Marketing Consultant/AnalystThe Dg Group Feb 2014 - Jun 2014DunshaughlinDigital Marketing Operations Framework project co-management and analysis. The purpose of this project was to introduce and implement optimal strategy for co-using main website and digital media by Head Quarters and franchisees.(SNAP Ltd)
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Supply Chain-Fulfillment/Inventory Control Analyst For Emea Region - Fixed ContractOracle Jun 2012 - Dec 2012DublinKey Achievements:• KPIs, Excel and data analysis resulting in two quarters of proven and measurable optimal customer satisfaction driven by ensuring predictable Scheduling and Shipment of Customer Sales Orders for Northern Europe and Germany regions. • Successful involvement in project of analysing and redirecting shipment, cancellation and replacement Non ROHs to ROHs Parts due to various EU Regions, Suppliers and Products.• Managed KPI’s across assigned Regions in accordance to promised Shipment and Delivery Dates related to Supplier’s Lead Times and Shipper’s Transit Lead Times.Responsibilities:• BACKLOG Mgmt | Analysis & ERP system operating. Information flow and process control due to routine of Supply Chain operations (Active BACKLOG Mgmt, Order Mgmt, Cancelations and Rebooks, Services, Holds, Expedites, Escalations, Reports ...) for Germany and all EMEA region.• Conference calls, presentations, process improvements and liaise with Sales, Financial, Logistics and Supply Teams, while ensuring customer wishes and commits are accurate and reliable in accordance with Fulfilment goals and predictability rules. -
Project Manager Assistant– Short Term ContractLogistics International, Nov 2011 - Jan 2012Gladstone, England• Assisting in management the logistic project of supply, distribution and configuration of 65 HP printing machines for a large pharmaceutical company based in Ireland.
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Marketing Support / Supply Chain / Project MngmtMentor Lighting Ltd. T/A The Light Store, Dublin, Ireland Jun 2006 - Jun 2010DublinKey Achievement:• Project managed of transition the company marketing and communication from traditional to DIGITAL channels Project Outcome:Successful digital transformation came from implementing new technologies but most importantly from transforming the organization to take advantage of the possibilities that new technologies provide.Observation based on surveys, analysis and initiated KPI tests:- increased product recognition- increased customer experience- increased efficiency both processes and sales."Project ran smoothly to plan and was delivered on time. It has been managed based on Backlog Mngmt and Agile methodology" - Managing Director Paul O'GradyResponsibilities:• Project of transition the company marketing and communication from traditional to DIGITAL channels• Manage Digital Marketing, company’s E-Commerce Website maintenance. Supply Chain Environment including Purchasing, Procurement, overseas and local Logistics and Distribution coordination, while managing Warehouse with large diverse product offerings, ensuring performance management of Team members and sales and technical support.• Negotiate terms, select, develop and growth good relations with Customers, Suppliers, Forwarders and Subcontractors. Quality control, Processes optimising and day to day operations. (Processing Orders, tracking deliveries, large data input processing, Key accounts, price calculations, reports, proposals, presentations, invoices, manuals, BOL, SAD-customs, PO’s, DO’s, MRP, KPI …)Additional Achievements:• Developed and managed process of improvement Supply Chain, Logistics and reducing Warehouse to "Just in Time" rules - using process control and improvement methodologies.• Project managed material requirements for the National Conference Centre and T2 Dublin Airport• As a result of KPI feedback - Introduced a process of controlling samples used for promotion and presentation by sales agents, resulting in significant company savings
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Marketing ManagerUnicorn Art Management 1999 - 2004Kraków Area, PolandResponsibilities:• Marketing, website, strategies, business relations, sales process, promotions and digital marketing, printing quality approval.Identifying niche markets, leading brain storms, visualizing clients’ needs, managing campaigns.Ensuring performance management of team members.• Logistics, Distribution, Procurement and Negotiations with suppliers of services and products for promotion campaigns (printing factories, paper producers, CD recording companies, newspapers, suppliers of various promotion materials , Outdoor advertising agencies etc.)Ensuring performance management of team members.Key Achievements:• Managed Project of creating company mission statement, image, clear marketing strategy while linking elements together• Managed promotion campaigns for FIAT, telecommunication companies and many others• Managed logistic Project of promoting multimedia formatted catalogue and presentation portfolios
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Customer Service/Administration Department ManagerRamsat Telesystem - Official Distributor For Ptk Centertel - " Orange " 1992 - 1996Responsibilities:• Running and administrating one of their retail outlets. (Managing Customer Service, Showroom, Logistics, Sales and Distribution Department, while managing and providing support to team members)• Ordering goods from main suppliers and coordinating distribution. (Mobile phones, phone accessories, computers, services and returns)Key Achievements:- Attracted and maintained a very important key client (British Petroleum) BP-Poland- Reduced the number of returned products and increased sales by 6 per cent
Maciek Krzycki Skills
Maciek Krzycki Education Details
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1 St Class Honours -
Second Class Honours-Grade 1 -
Shaw AcademyMerit -
Business Management Institute, Dublin, Ireland:Strategic Planning, Business Development, Business Management, Consultative Sales, Managing People, -
Hi-Tech Associates, Dublin, IrelandSupply Chain Environment Management -
Hi-Tech Associates, Dublin, IrelandTransport And Distribution Logistics -
Marketing And Advertising (Management Studies) -
Vii Secondary SchoolGeneral Knowledge -
Data Science
Frequently Asked Questions about Maciek Krzycki
What company does Maciek Krzycki work for?
Maciek Krzycki works for Lighthouse Keeper
What is Maciek Krzycki's role at the current company?
Maciek Krzycki's current role is Founder | Marketing Technologist at Lighthouse Keeper.
What is Maciek Krzycki's email address?
Maciek Krzycki's email address is ma****@****ail.com
What schools did Maciek Krzycki attend?
Maciek Krzycki attended Dublin Institute Of Technology, Dublin City University, Shaw Academy, Business Management Institute, Dublin, Ireland, Hi-Tech Associates, Dublin, Ireland, Hi-Tech Associates, Dublin, Ireland, Wyższa Szkoła Zarządzania W Warszawie - The Polish Open University, Vii Secondary School, Turing College.
What are some of Maciek Krzycki's interests?
Maciek Krzycki has interest in Innovation, Photography And Trips, Psychology, Design, Project Management, Carting, Social Media, Computer Science, Stock Exchange (Virtual Currency), Cognitive Science.
What skills is Maciek Krzycki known for?
Maciek Krzycki has skills like Project Management, Supply Chain, Management, Logistics, Marketing, Crm, Social Media, Digital Marketing, Teamwork, Sales, Customer Service, Procurement.
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