Maciek Krzycki Email & Phone Number

Ireland

We help others better understand and reach their audience.Website Design & E-commerce ShopsPaid and Organic SearchPaid SocialConversionsDisplay Advertising

3 South Shore Court, Laytown, Meath, Ireland

Consulting and digital marketing strategy development and execution.Digital promotion. Social media, SEM & Web optimisation. Landing Pages development & adverts design. Campaigns. SEO | PPC | Analytics and measurement tools installation | surveys, research, personas, value proposition, tactics, KPIs, keywords, channels and call to action development | Website Optimisation | Landing page & main banner design and development | Youtube | Facebook, Instagram, Adwords, Twitter campaigns. Maximise ROI. General ROI from all marketing activities in 2016 has been increased by 422.7%. It helped increase sales for this evolving online shop.Projects Outcome / Key achievements:- 1st position on Google from 300+ position for strategic keywords. - Facebook + Instagram:CTR: 3.9%. Conversions from clicks to the final goal: 2.5%. - Adwords:CTR: 10.42%. Conversions from clicks to the final goal: 7.5%. Campaigns ROI: % 18.21Campaigns ROAS: % 426.28The projects were commissioned and approved by the owners of Happy Mum Ireland.

Dublin

Project Objective:New Digital Product Development - Mobile Application for online accountancy.Led a team of designers, developers, copywriter and content specialist. Marketing research.Research | Digital Marketing & Growth Hacking, AGILE & SCRUM Methodology | Digital Communication | Team Management | Client Liaison.Project Outcome:Mobile App delivered on time and according to the specifications of the project plan. Received and approved by Marketing Manager Michael O'Brien and Marc ODwyer, owner of bigredbook.com and bigredcloud.com. +35312048301

City West / Dunshaughlin

Digital Marketing Operations Framework Development for Franchise Partners.Research, review, report and recommendations for distributed and disparate approach to online promotion. Digital Marketing Operations Framework project co-management and analysis. The purpose of this project was to introduce and implement optimal strategy for co-using main website and digital media by Head Quarters and franchisees.(in cooperation with DG Group)A research report was compiled which include a range of valuable feedback in relation to Snap's internal processes which assisted in helping to define Snap's strategy going forward."He was able to complete the project on time and with minimal disruption and the end product was of a high standard" - Director of Digital Marketing Services Franco de Bonis

Dunshaughlin

Digital Marketing Operations Framework project co-management and analysis. The purpose of this project was to introduce and implement optimal strategy for co-using main website and digital media by Head Quarters and franchisees.(SNAP Ltd)

Dublin

Key Achievements:• KPIs, Excel and data analysis resulting in two quarters of proven and measurable optimal customer satisfaction driven by ensuring predictable Scheduling and Shipment of Customer Sales Orders for Northern Europe and Germany regions. • Successful involvement in project of analysing and redirecting shipment, cancellation and replacement Non ROHs to ROHs Parts due to various EU Regions, Suppliers and Products.• Managed KPI’s across assigned Regions in accordance to promised Shipment and Delivery Dates related to Supplier’s Lead Times and Shipper’s Transit Lead Times.Responsibilities:• BACKLOG Mgmt | Analysis & ERP system operating. Information flow and process control due to routine of Supply Chain operations (Active BACKLOG Mgmt, Order Mgmt, Cancelations and Rebooks, Services, Holds, Expedites, Escalations, Reports ...) for Germany and all EMEA region.• Conference calls, presentations, process improvements and liaise with Sales, Financial, Logistics and Supply Teams, while ensuring customer wishes and commits are accurate and reliable in accordance with Fulfilment goals and predictability rules.

Gladstone, England

• Assisting in management the logistic project of supply, distribution and configuration of 65 HP printing machines for a large pharmaceutical company based in Ireland.

Dublin

Key Achievement:• Project managed of transition the company marketing and communication from traditional to DIGITAL channels Project Outcome:Successful digital transformation came from implementing new technologies but most importantly from transforming the organization to take advantage of the possibilities that new technologies provide.Observation based on surveys, analysis and initiated KPI tests:- increased product recognition- increased customer experience- increased efficiency both processes and sales."Project ran smoothly to plan and was delivered on time. It has been managed based on Backlog Mngmt and Agile methodology" - Managing Director Paul O'GradyResponsibilities:• Project of transition the company marketing and communication from traditional to DIGITAL channels• Manage Digital Marketing, company’s E-Commerce Website maintenance. Supply Chain Environment including Purchasing, Procurement, overseas and local Logistics and Distribution coordination, while managing Warehouse with large diverse product offerings, ensuring performance management of Team members and sales and technical support.• Negotiate terms, select, develop and growth good relations with Customers, Suppliers, Forwarders and Subcontractors. Quality control, Processes optimising and day to day operations. (Processing Orders, tracking deliveries, large data input processing, Key accounts, price calculations, reports, proposals, presentations, invoices, manuals, BOL, SAD-customs, PO’s, DO’s, MRP, KPI …)Additional Achievements:• Developed and managed process of improvement Supply Chain, Logistics and reducing Warehouse to "Just in Time" rules - using process control and improvement methodologies.• Project managed material requirements for the National Conference Centre and T2 Dublin Airport• As a result of KPI feedback - Introduced a process of controlling samples used for promotion and presentation by sales agents, resulting in significant company savings

Kraków Area, Poland

Responsibilities:• Marketing, website, strategies, business relations, sales process, promotions and digital marketing, printing quality approval.Identifying niche markets, leading brain storms, visualizing clients’ needs, managing campaigns.Ensuring performance management of team members.• Logistics, Distribution, Procurement and Negotiations with suppliers of services and products for promotion campaigns (printing factories, paper producers, CD recording companies, newspapers, suppliers of various promotion materials , Outdoor advertising agencies etc.)Ensuring performance management of team members.Key Achievements:• Managed Project of creating company mission statement, image, clear marketing strategy while linking elements together• Managed promotion campaigns for FIAT, telecommunication companies and many others• Managed logistic Project of promoting multimedia formatted catalogue and presentation portfolios

Responsibilities:• Running and administrating one of their retail outlets. (Managing Customer Service, Showroom, Logistics, Sales and Distribution Department, while managing and providing support to team members)• Ordering goods from main suppliers and coordinating distribution. (Mobile phones, phone accessories, computers, services and returns)Key Achievements:- Attracted and maintained a very important key client (British Petroleum) BP-Poland- Reduced the number of returned products and increased sales by 6 per cent

Nfq8 (B.Sc. Honours) 1St Class Honorus In Digital Technology, Design & Innovation | Project Mgmt, Digital Communication And Media/Multimedia, 1 St Class Honours

(UX & Responsive Design | Agile Methodologies & Technical Project Mgmt | Data Insight, Growth Hacking & Digital Product Mgmt | Digital.

Nfq 8 Lev Certificate (Qf-Ehea 1St Cycle), Innovation & New Business Development (Marketing Digital Mark.Innovation & Creativity| Project Mgmt), Second Class Honours-Grade 1

Activities and Societies: Marketing, Digital Marketing, Innovation & Creativity, Project Management, Ryan Academy for Entrepreneurs.

Diploma, Graphic Design, Merit

Graphic Design Elements (line, shape,Colour, Texture, Mass & Space) Graphic Design Pronciples (Alignment, Balance. Contrast, Proximity &.

Advanced Certificate Fetac, Nfq 6A, :Strategic Planning, Business Development, Business Management, Consultative Sales, Managing People,

Certificate - Fetac 6 - Nfq 6, Supply Chain Environment Management

Certificate - Fetac 6 - Nfq 6, Transport And Distribution Logistics

Marketing And Advertising (Management Studies)

Leaving Certificate, General Knowledge

Data Science

Data wrangling with Python Statistical inference Machine learning Computer vision (AI specialization) LLM engineering fundamentals (AI.