Macie Stockton Email & Phone Number

Bowling Green, Kentucky, United States

I started just as a digital content creator for the organization, but I now additionally run the Instagram, the Facebook, and redesigned the website through Squarespace. I've been able to increase Instagram reach by 86% and interactions by 560%. For Facebook reach has increased 239% and interactions increased 2.1K%. Basecamp is used to communicate with the camp directors and collaborate on other tasks. Adobe Illustrator and Canva are mainly what I use to create graphics and digital content. Additionally, I use the Meta Business Suite to plan, strategize, and analyze data.

New Albany, Indiana, United States

I worked both front of house and back of house working with directors, team leaders, and trainers. I have worked alongside the marketing director with various events from spirit nights to Louisville Bats baseball games. I have also helped with social media and other marketing campaigns.

In my Digital Marketing class (Fall 2023), I was part of a team that worked with a local private high school, Florida College Academy, to create a six-month social media plan. This plan included research, competitive analysis, social media strategy, a detailed marketing plan, and a brand style guide. At the end of the semester, we presented this material to the school's principal to show what their social media could become. After our presentation, I was offered the opportunity to implement the social media plan and strategy to increase FCA's social media presence in 2024. As FCA's social media coordinator, I worked with both on Instagram and Facebook to increase their reach and brand awareness. Facebook reach increased by 283.7%and Instagram reach by 1.0K %. Facebook visits increased by 132.4% and Instagram visits by 373.7%. Followers on Facebook increased by 127.3% and Instagram by 90%.

My main job for the Marketing Department is creating short-form video content for Instagram and Facebook. I've also assisted with market research and campaign planning. I've also done some marketing for the Business Department using Adobe InDesign.

Bachelor Of Science - Bs, Marketing, Gpa 3.85

Activities and Societies: Kappa Omicron, Florida College Health Science Association, Florida College Business Association, American.

Term Gpa 4.00

Summer classes taken include Organization and Management MGT 210 Analytics and Technology CIS 141 Principles of Economics: Micro ECON 202

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies, Magna Cum Laude, Gpa 3.66

Activities and Societies: Kappa Omicron, Florida College Health Science Association, and Florida College Business Association

Dual Enrollment

Statewide Transfer General Education Core Recipient

Academic Honors Diploma

Activities and Societies: National Honor Society Student Mentor Women's Choir A Cappella Choir (Second Soprano Section Leader 2019-2020).