Caroline Macintosh

Caroline Macintosh Email and Phone Number

Strategy and Measurement Lead @ The Remarkables
United Kingdom
Caroline Macintosh's Location
London, England, United Kingdom, United Kingdom
Caroline Macintosh's Contact Details

Caroline Macintosh personal email

n/a
About Caroline Macintosh

With nearly 20 years of experience in CPG, Finance and Tech, I specialise in driving rapid growth through data strategy, AI, and marketing technology. I’ve led teams across global brands and start-ups, helping organizations like Diageo, Unilever, Sanofi and Pernod Ricard transform their digital ecosystems. My expertise lies in P&L delivery, e-commerce, and using data-driven insights to implement innovative marketing strategies. Passionate about building high-performing teams and partner ecosystems, I focus on delivering measurable results and driving business transformation.

Caroline Macintosh's Current Company Details
The Remarkables

The Remarkables

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Strategy and Measurement Lead
United Kingdom
Website:
the-remarkables.com
Employees:
3
Caroline Macintosh Work Experience Details
  • The Remarkables
    Strategy And Measurement Lead
    The Remarkables
    United Kingdom
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  • Pivot & Co
    Business Director
    Pivot & Co Sep 2022 - Present
    London, England, United Kingdom
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  • Diageo
    Global Digital Team Consultant
    Diageo Sep 2022 - Present
    London, England, United Kingdom
    View
  • Bat
    Area Head Of Direct-To-Consumer, North & Western Europe
    Bat Nov 2020 - Sep 2022
    - Led Direct to Consumer strategy and e-commerce performance in NWEA markets.- Defined “Green Commerce” sustainability for D2C channels.- Designed omni-channel retail strategy for Sweden, enhancing CRM, logistics, and brand building.- Developed NWEA data analytics strategy and e-commerce KPIs.- Negotiated and managed NWEA Amazon partnership for non-nicotine devices.- Led a Team of 10 Consumer Experience Professionals across Media, CRM, Analytics and CRO
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  • Sanofi
    Digital Lead North & South Europe
    Sanofi Jun 2019 - Jul 2020
    - Led digital transformation strategy for European emerging markets.- Established programmatic setup and integrated tech stacks.- Developed partnerships for content marketing and digital self-care.
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  • Unilever
    Digital Marketing Operations (Contract)
    Unilever Feb 2019 - May 2019
    Leatherhead, Surrey, United Kingdom
    - Integrated in-house data-driven marketing capabilities.- Defined agile working methods for brand teams during peak seasons.- Rolled out mar/ad tech capabilities for B2B and B2C.
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  • Otro
    Global Head Of Acquisition(Contract)
    Otro Mar 2018 - Oct 2018
    London, Greater London, United Kingdom
    - Built global audience data model for subscription acquisition.- Managed marketing budget and commercial plan for startup investment.
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  • Mitchells & Butlers Plc
    Digital Specialist (Contract)
    Mitchells & Butlers Plc Mar 2018 - Sep 2018
    London, United Kingdom
    - Supporting the City Division’s All Bar One and Nicholson’s on UK digital road map and delivery.- Simplified consumer and performance data into actionable reports.
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  • Pernod Ricard
    Global Digital Acceleration Lead
    Pernod Ricard Jul 2016 - Mar 2018
    Chiswick
    - Implemented omni-channel marketing strategy, shifting budget focus to consumer engagement.- Launched geo-fenced media campaigns and AI-driven audience profiling.
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  • Pernod Ricard
    Global Digital Marketing Manager
    Pernod Ricard Apr 2014 - Jul 2017
    London, United Kingdom
    - Responsible for the Digital Consumer Experience and Communications in Europe, Middle East and Africa throughout the Travel Trail omni channel journey planning and activation: - Developed e-commerce strategy and partnerships with global directors.- Created tailored digital training solutions, increasing digital budget spend.
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  • Macneal Ltd
    Digital Transformation Consultant
    Macneal Ltd Oct 2013 - Jun 2014
    London, United Kingdom
    - Delivered digital business audit and roadmap for Hitachi Capital.
  • Objective Group
    Managing Partner
    Objective Group Dec 2009 - Sep 2013
    London, United Kingdom
    I established Objective Group in the UK in 2009, when we recognised the skill gap required in order for people, charities and businesses to take full advantage of the huge digital and data driven changes taking place. Leading up a team of outsourced Multi – Channel Managers: web design, sales, marketing, media and IT. We brought about change and delivered on innovation by defining business and brand objectives, discovering how the business and culture works, developing the right strategies for the target audiences and delivering on time and to budget. • Digital Assessment & Business Analytics• Customer Experience Assessment• Customer data management and advanced customer segmentation• Social Strategy & Social CRM – proprietary guidelines and training ( brand, customer experience & sales) • Business Process Integration • Development of Digital Solutions
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  • Bestinvest
    Channel Development Manager
    Bestinvest Oct 2007 - Apr 2009
    London, United Kingdom
    My role arose following the sale of Bestinvest to 3i, as a Manager of change, it allowed me to adapt readily to competing demands, shifting priorities and rapid organisational change.
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  • The Chartered Institute Of Environmental Health
    Acquisition Marketing Executive
    The Chartered Institute Of Environmental Health Aug 2006 - Oct 2007
    London, England Metropolitan Area
    My role as Account Manager was to promote the CIEH’s nutrition qualification aimed at creating a healthier daily balanced diet in key sectors.
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  • V&S Absolut Spirits
    Marketing Co-Ordinator
    V&S Absolut Spirits 2003 - 2006
    Ensuring the visibility and distribution of the Plymouth Gin brand portfolio. This included the creation of launch events and the co-ordination of brand collaborations but also the implementation of support and training for both internal stakeholders and distribution teams.
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Caroline Macintosh Skills

Metrics French Webtrends Russian Digital Marketing Online Marketing Email Marketing Lead Generation Multi Channel Marketing Media Planning Social Media Marketing Integrated Marketing Marketing Strategy Digital Strategy Seo Marketing Communications Brand Development Ppc New Business Development Marketing Management Direct Marketing Web Analytics Market Research Sem Social Media E Commerce Public Relations Business Strategy Digital Media B2b Advertising Account Management Analytics Strategy Development Affiliate Marketing Event Management B2b Marketing Campaign Management Website Development Online Advertising Social Networking Strategic Planning Mobile Marketing Product Management User Experience Market Planning Product Marketing Spanish Strategy Marketing

Frequently Asked Questions about Caroline Macintosh

What company does Caroline Macintosh work for?

Caroline Macintosh works for The Remarkables

What is Caroline Macintosh's role at the current company?

Caroline Macintosh's current role is Strategy and Measurement Lead.

What is Caroline Macintosh's email address?

Caroline Macintosh's email address is ca****@****p.co.uk

What are some of Caroline Macintosh's interests?

Caroline Macintosh has interest in Health.

What skills is Caroline Macintosh known for?

Caroline Macintosh has skills like Metrics, French, Webtrends, Russian, Digital Marketing, Online Marketing, Email Marketing, Lead Generation, Multi Channel Marketing, Media Planning, Social Media Marketing, Integrated Marketing.

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