Caroline Macintosh Email & Phone Number

United Kingdom

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

- Led Direct to Consumer strategy and e-commerce performance in NWEA markets.- Defined “Green Commerce” sustainability for D2C channels.- Designed omni-channel retail strategy for Sweden, enhancing CRM, logistics, and brand building.- Developed NWEA data analytics strategy and e-commerce KPIs.- Negotiated and managed NWEA Amazon partnership for non-nicotine devices.- Led a Team of 10 Consumer Experience Professionals across Media, CRM, Analytics and CRO

- Led digital transformation strategy for European emerging markets.- Established programmatic setup and integrated tech stacks.- Developed partnerships for content marketing and digital self-care.

Leatherhead, Surrey, United Kingdom

- Integrated in-house data-driven marketing capabilities.- Defined agile working methods for brand teams during peak seasons.- Rolled out mar/ad tech capabilities for B2B and B2C.

London, Greater London, United Kingdom

- Built global audience data model for subscription acquisition.- Managed marketing budget and commercial plan for startup investment.

London, United Kingdom

- Supporting the City Division’s All Bar One and Nicholson’s on UK digital road map and delivery.- Simplified consumer and performance data into actionable reports.

Chiswick

- Implemented omni-channel marketing strategy, shifting budget focus to consumer engagement.- Launched geo-fenced media campaigns and AI-driven audience profiling.

London, United Kingdom

- Responsible for the Digital Consumer Experience and Communications in Europe, Middle East and Africa throughout the Travel Trail omni channel journey planning and activation: - Developed e-commerce strategy and partnerships with global directors.- Created tailored digital training solutions, increasing digital budget spend.

London, United Kingdom

- Delivered digital business audit and roadmap for Hitachi Capital.

London, United Kingdom

I established Objective Group in the UK in 2009, when we recognised the skill gap required in order for people, charities and businesses to take full advantage of the huge digital and data driven changes taking place. Leading up a team of outsourced Multi – Channel Managers: web design, sales, marketing, media and IT. We brought about change and delivered on innovation by defining business and brand objectives, discovering how the business and culture works, developing the right strategies for the target audiences and delivering on time and to budget. • Digital Assessment & Business Analytics• Customer Experience Assessment• Customer data management and advanced customer segmentation• Social Strategy & Social CRM – proprietary guidelines and training ( brand, customer experience & sales) • Business Process Integration • Development of Digital Solutions

London, United Kingdom

My role arose following the sale of Bestinvest to 3i, as a Manager of change, it allowed me to adapt readily to competing demands, shifting priorities and rapid organisational change.

London, England Metropolitan Area

My role as Account Manager was to promote the CIEH’s nutrition qualification aimed at creating a healthier daily balanced diet in key sectors.

Ensuring the visibility and distribution of the Plymouth Gin brand portfolio. This included the creation of launch events and the co-ordination of brand collaborations but also the implementation of support and training for both internal stakeholders and distribution teams.