➢ Leading the strategic expansion of ASCO Power Technologies offerings to the Engine Generator Dealer (EGD) network. I spearhead initiatives to amplify business growth across the central United States for Automatic Transfer Switches (ATS), Source Isolation Switches and Switchgear Solutions.

➢Led strategic initiatives to drive engine sales and foster business growth throughout North America. My focus is Cat and Perkins industrial diesel engines, as well as cutting-edge power solutions like hybrid engines, batteries, and alternative fuels.➢ Collaborated with select dealers, distributors, and OEM accounts in the off-highway and electric power generation segments.➢ Managed $30M business plan, Customer relationship management (CRM) via Salesforce.com and Profit & Revenue Optimization Software (PROS) including lead generation, existing customer portfolio, price negotiation, and forecasting.

➢ Dealer main point of contact for the delivery, installation, and commissioning of $65M in Large Electric Power Solutions products over two years to a Global Data Center customer.➢Manage installation & commissioning process for Large Electric Power Solutions (LEPS) in Americas region, ensuring a world-class experience for key global accounts Data Center customers➢Experienced in engaging with complex customers and installations to ensure comprehension of spec and promote added value; directly communicate with dealer, customer, and on-site general contractor➢Proactively influence and develop additional revenue opportunities and bypass 3rd party competitors by consistently engaging with customers to identify pain points and needs, promoting Caterpillar’s capabilities and solutions➢Meticulously monitor product quality, reliability, delivery, and ensure flawless installations to foster an exceptional customer experience, retention, and future sales➢Continually develop dealer and end–user knowledge by conducting informative customer trainings, including in–person meetings, lunch & learns, remote teleconferences, and video sessions to identify pain points and improve processes; adept in conducting multiple dealer trainings

➢ Industry Representative responsible for business of 12 dealers in South Florida, Mexico and the Caribbean. Headed dealer development, product sales, business plan, revenue goals, forecasting, discounting, and dealer and customer marketing events throughout region➢ Catapulted sales to over 150% of revenue goal due to effective follow up, persuasion skills, and continuous dealer field personnel development and training➢ Managed $12M business plan, diligently monitoring performance, sales revenue, planning, strategy, and variance targets to meet enterprise profit goals➢ Increased sales at dealership level by collaborating with GMs & SMs on sales strategies, developing action items, identifying key industries, and suggesting best practices to allocate Caterpillar funds➢ Developed an effective compass to determine how market was moving by extracting dealerships’ sales and performance data from Salesforce, analyzing it against population data, researching competitor data, and building pipelines in Salesforce➢ Performed as liaison between Cat dealerships and internal Caterpillar departments, including Engineering, Solutions, Product Support, Accounting and Sales➢ Strategized with dealers and peers on targeting local influencing and engineering firms to drive business development opportunities➢ Optimized sales performance and assisted team by acting as a brand ambassador, consistently engaging face–to– face with customers to share product knowledge and bridge gaps between products and applications➢ Provided comprehensive training to field sales representatives on products features and benefits➢ Rigorously monitored dealer inventory levels, providing forecasts YOY to drive product availability to ensure adequate product levels for potential sales; provided a rolling forecast and updates to factories

➢ Established and managed relationships with 11 dealers across Mexico and the Caribbean while supporting EPD business plan as a Technical Manager for dealer and end customer product issues➢ Saved Caterpillar ~$3M in warranty & goodwill claims expense by diligently monitoring and ensuring appropriate utilization of products/policies and developing effective product issue resolutions➢ Led dealer development, ensuring fair value to customers, goodwill administration, resolution of product issues, and development/execution of spare parts marketing programs➢ Supported Continuous Product Improvement (CPI); identified emerging issues with product populations throughout dealership territory, providing details to engineering team to facilitate preemptive solutions➢ Enforced warranty policy, claims, and technical reviews to prevent warranty fraud, abuse, and overpayments; trained dealers on warranty policies and best practices

➢ Successfully completed Caterpillar Corporate Marketing Training Program (MTC121) gaining technical and business knowledge of Caterpillar enterprise machine and engine products➢ Involved onsite visits and hands-on products training at numerous factories and divisions nationwide

➢ Wish Granter Volunteer at Make a Wish Foundation North Dallas, TX area chapter. This opportunity allows me to give back to my community. As a volunteer and community leader for Make a Wish the main goal is to help kids who want to make their wishes come true.

➢ Responsible for new diesel generator sales across the expansive Caribbean territory. My responsibilities included successfully closing sales, overseeing dealer onboarding, providing comprehensive training, managing aftersales support, handling warranty claims, and offering technical assistance.

➢ Provided best in class customer service to retail customers across the English-speaking Central/South America and Caribbean region. My responsibilities included troubleshooting, offering parts and service support, and ensuring customer satisfaction through efficient communication and timely resolution of inquiries.

➢ Responsible for emergency repairs for SDMO diesel generators, ATS, and Active Power Flywheel UPS systems. Additionally, I served as the certified service technician for Active Power Flywheel UPS products, overseeing startup, providing product support, and ensuring best-in-class service across the Puerto Rico and US Virgin Islands (USVI) territory.➢ I actively contributed to the installation and commissioning of a 3 megawatt (MW) diesel standby backup power system at the Ritz Carlton Hotel Isla Verde during the summer of 2005. This comprehensive system included interconnecting bus ducts to the switchgear, a soundproof room, and an exhaust system. Our meticulous work ensured uninterrupted operation over the course of five months.

➢ Successfully managed the execution of an electrical maintenance contract covering power distribution equipment, transformers, and switchgear across multiple US Coast Guard facilities in the San Juan, Puerto Rico metropolitan area. My leadership extended to a team of ten skilled field technicians, ensuring efficient operations and optimal equipment performance.”

➢ Collaborated with the Project Engineer to oversee the end-to-end management of a two-story mechanical services building contract awarded by the local utility (PREPA) at the Palo Seco power plant in Toa Baja, Puerto Rico. My responsibilities included daily activity scheduling, ensuring safety compliance, and supervising a team of fifteen employees