Mack Carson Email & Phone Number

Greater Pittsburgh Area

• Responsible for overseeing development and execution of integrated, mutli-channel strategic marketing plans as well as media point of contact for digital and product teams.• Supporting the development and prioritization of business and marketing objectives.• Analysis of marketing data for the creation and execution of marketing reporting as well as campaign optimization. • Training new and current employees on media, marketing processes and campaign execution. • Leads… Show more • Responsible for overseeing development and execution of integrated, mutli-channel strategic marketing plans as well as media point of contact for digital and product teams.• Supporting the development and prioritization of business and marketing objectives.• Analysis of marketing data for the creation and execution of marketing reporting as well as campaign optimization. • Training new and current employees on media, marketing processes and campaign execution. • Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Show less

535 Smithfield St #550, Pittsburgh Pa, 15222

- Building, optimizing, maintaining SEM(paid search) campaigns utilizing Google Adwords platform.- Communicating daily with Account Executives and Clients about accounts, projects, and optimizations. - Generating proposals and reports, and utilizating the Google Analytics, Google Doubleclick for Publishers, Google Doubleclick Search, and Adobe Analytics platforms.

Warrendale, Pa

Work with business development teams to understand client goals and tailor marketing and advertising packages to meet their needs. • Assist in day-to-day management of over $2.7 million inclient accounts for digital marketing and advertising campaigns to optimize results and retention.• Proficient in the use of Google Analytics and DoubleClick for Publishers systems.

6425 Penn Ave Pittsburgh Pa, 15206

• Attained a very high customer satisfaction and had many regular or returning customers because of my quality of work and personality. • Shift Supervisor charged with managing employees and restaurant during shift.• Additional responsibilities included training and management of staff, customer relations, ordering product and inventory.

Greater Pittsburgh Area

• Work with business development teams to understand client goals and tailor marketing and advertising packages to meet their needs. • Assist in day-to-day management of over $2.7 million inclient accounts for digital marketing and advertising campaigns to optimize results and retention.• Proficient in the use of Google Analytics and DoubleClick for Publishers systems.

622 Cabin Hill Drive Greensburg Pa, 15601

• Responsible for revenue generation for Trib Total Media through sale of advertisements, marketing, and online ads. • Developing new and maintaining existing relationships with TTM accounts.

Greater Pittsburgh Area

• Successfully sold more than $60,000 in memberships (per annum).• Attracted individuals to fitness memberships through outreach in the city, through tabling, face to face marketing and sales techniques. • Utilized personal knowledge and experience of fitness and physical science to match individuals with the correct fitness program.

- Instruct small group courses to provide adults with disabilities opportunities to gain increased independence and confidence. - Assist participants with daily life activities- Trusted to independently coordinate the delivery of courses that align to the UCP skill-training curriculum.- Support participants through the coordination of volunteer activities and other community-based experiences.

- Worked closely with management and ownership to insure quality service and establish positive customer relationships.- Trusted with managing customer transaction and operating computer systems.

Bachelor'S Degree, Psychology

College Prepetory Education