Mackenzie Kania Email & Phone Number

Charlotte, North Carolina, United States

💼 Marketing Consultant | Diverse IndustriesAs a Marketing Strategy Consultant, I collaborate with companies across retail, healthcare, and entertainment sectors to improve their marketing impact, drive growth, and optimize their social media visibility.Strategic Marketing Enhancement: Designed and executed targeted strategies, improving brand positioning, ROI, and engagement with a 96% customer retention rate.Social Media Optimization: Improve social media tactics led to a 50% rise in engagement and expansion of followers.Sales Growth Initiatives: Developed Go-To-Market (GTM) strategies and loyalty programs, helping clients meet their three year sales goals within one year.Omnichannel Strategy Development: Implemented integrated marketing strategies across email, social media, and digital ads. Applied customer journey mapping and lifecycle marketing to achieve comprehensive impact.Data Analytics: Utilized analytics tools to monitor KPIs, optimize PPC and organic campaigns, achieving a 30% increase in CTR and a 20% boost in ROI. Create real-time dashboards and reports for informed decision-making.

Charlotte, North Carolina, United States

🏁 Kania Pemberton Group | Sports & Entertainment Agency that represents professional athletes in auto racing and their partners.As the Director of Marketing and Development and Co-founder at Kania Pemberton Group, I strategically collaborate with industry leaders such as HPE-Aruba, Coca-Cola, North American Motor Car, and Schluter Systems to amplify marketing initiatives, drive targeted B2B and B2C sales, and elevate brand presence for our professional auto racing athletes and their sponsors. My role centers on leveraging these high-profile partnerships to refine marketing strategies and maximize impact across diverse market channels.Strategic Marketing Execution: Implemented multichannel content strategies, enhancing engagement and retention.Digital Optimization: Manage SEO/SEM strategies, using tools like Google Analytics, Facebook Ad Manager, and Shopify to boost website traffic and campaign effectiveness.Media Relations & Events: Orchestrate events, secure and budget multi-million-dollar sponsorships, enhancing brand presence.Content Creation: Manage the developing of marketing material, such as social media, email promotions, and affiliate marketing plans, to enhance interaction and boost conversion rates.Campaign Management: Implement data-focused campaigns with A/B testing, enhancing conversion rates and ROI.

Huntersville, North Carolina

⚕️ Lakeside Marketing Manager | Healthcare MarketingAs the Marketing Operations Manager at Lakeside Implant & Oral Surgery, I spearheaded the creation and implementation of healthcare marketing strategies to boost patient involvement, increase clinic exposure, and aid in achieving growth goals.Marketing Strategy Development: Developed and implemented data-driven plans to improve patient acquisition and retention.Digital and Traditional Marketing Integration: Led efforts across digital and traditional channels to increase clinic visibility and patient referrals.Content Creation and Optimization: Developed impactful content using design tools and SEO for improved online presence.Performance Monitoring: Tracked campaign performance and made data-driven adjustments to optimize ROI.B2B Marketing: Built referral networks with healthcare providers, expanding local reach.Analyzed P&L Data:Developed clear, actionable strategies to improve profitability and operational efficiency and increased patient procedure rates by 3%.

Mooresville, North Carolina, United States

• Crafted and presented custom sponsorship decks to high-profile stakeholders, effectively communicating the benefits and competitive advantages of partnering with NASCAR drivers.• Successfully enhanced driver and sponsor visibility through targeted charity events and storytelling, increasing fan engagement via social media platforms, media coverage, and email.• Traveled to races to host events with senior leaders post-signing to ensure alignment and execution of partnership agreements, enhancing overall satisfaction and long-term collaboration.• Led strategic sponsorship planning and activation for professional NASCAR drivers, collaborate with sanctioning bodies to ensure compliance with event rules and regulations.