Gordon Mackay Email & Phone Number

Bridgewater, Ma

Consultant – Vice PresidentCertified Family Business Specialist who Develops Strategic Plans and conferred with clients on their specific marketing, sales, advertising, event and entertainment needs. Personal Agent for Evel Knievel, Flying Wallendas; Managed Criss Angel & Eddie Money Event Planning & Management for Client Events, from Conception to Completion. Legislative Consultant for the OABA (Outdoor Amusement Business Association) for this non-profit trade association. 2000-2003. Developed and coordinated Regional Business & Marketing Plan for Hit Entertainment’s “Day Out With Thomas” Developed Marketing Plan and Strategic Alliance with PBS to help launch the Imagination Movers to a TV audience, leading them to a TV deal with Disney. Developed and Implemented Non-Traditional & Traditional marketing campaigns regionally and nationally

Bridgewater, Ma

Consultant – Vice PresidentCertified Family Business Specialist who Develops Strategic Plans and conferred with clients on their specific marketing, sales, advertising, event and entertainment needs. Personal Agent for Evel Knievel, Flying Wallendas; Managed Criss Angel & Eddie Money Event Planning & Management for Client Events, from Conception to Completion. Legislative Consultant for the OABA (Outdoor Amusement Business Association) for this non-profit trade association. 2000-2003. Developed and coordinated Regional Business & Marketing Plan for Hit Entertainment’s “Day Out With Thomas” Developed Marketing Plan and Strategic Alliance with PBS to help launch the Imagination Movers to a TV audience, leading them to a TV deal with Disney. Developed and Implemented Non-Traditional & Traditional marketing campaigns regionally and nationally

Mansfield, Ma

Sales ManagerDirected the implementation of sales programs, new brand launches, merchandising agreements and special programs for $20-million territory.  Supervised the execution of the largest promotion in Philip Morris history, increasing sales 220%. Directed the recruitment, hiring, training and motivation of 12 Sales Promotion Representatives who executed special events throughout New England. Managed the weekly budgeting of promotional events, and inventory of promotional incentives in excess of $250,000. Supervised the execution of 60 events per week throughout New England with contracted vendor for the Marlboro Van Program.  Developed and Piloted and inner-city program in the Boston Metro Market, increasing the market share four points during an industry wide decline; resulting in the National rollout of the Metro Campaign.

New York, Ny

Management & Promotion Company

Family Business Specialist, Closely Held & Family Business

Master Of Science (Ms), Management & Marketing

Bs, Comunications & Marketing