Mack Burnett Email & Phone Number

New York, Ny, Us

Led the development and execution of data-driven operational and marketing strategies, significantly enhancing efficiency and automating manual processes.Spearheaded the integration of data analytics and automation technologies, streamlining workflows and reducing operational costs.Designed and implemented business process automation frameworks, optimizing resource allocation and enabling scalable growth.Managed high-impact initiatives for market expansion, product launches, and brand repositioning, driving revenue growth and competitive advantage.Directed strategic C-Suite projects focused on improving customer journeys, increasing engagement, and enhancing retention.Championed the use of AI tools and advanced analytics, empowering teams to adopt automation best practices and make data-driven decisions.Key Skills:AI Strategy DevelopmentStrategic Operations & Process AutomationBusiness Process OptimizationTechnology IntegrationData Analytics & AI-Driven SolutionsMarketing & Sales AutomationCustomer Journey OptimizationDigital Transformation

New York, Ny, Us

New York, Ny, Us

Founded and managed a growth marketing consultancy focused on full-funnel business growth solutions.Developed robust ROI-driven growth solutions for SMB, startups and mid-market clients through growth hacking, demand generation, funnel engineering, CRM strategies, and other advanced custom engagements.Engineered complex, ROI-focused, customer journeys, and business architecture to increase sales and improve overall efficiency.

New York, Ny, Us

Adjunct Instructor at SCPS, The School of Continuing and Professional Studies Marketing and Public Relations Studies.Educating industry leaders in digital marketing strategy, growth, content marketing, mobile and analytics. Develop robust training content and curriculum to inspire critical thinking and decisive action. Mentor and advise students on their corporate campaigns, job seeking tactics and addressing stakeholders' needs.

Brooklyn, New York, Us

Mountain View, California, Us

Designed framework and strategic plan for a new internal enterprise-level global growth marketing division.Developed a robust CRM strategy to drive engagement and nurturing through the customer journey.Developed and oversaw a global growth marketing curriculum to help students around the world learn growth marketing strategies, tactics, and tools.

Saint-Cloud, Fr

Developed business strategy and marketing plan for US division of French IaaS cloud hosting company.Created robust customer journey and marketing automation solution focused on enterprise lead generation and acquisition.Hands on implementation and management of partner, paid, search, social, content, video, SEO and email channels.Built out robust assets needed for brand awareness, marketing, sales enablement and training.Developed and implemented new global KPIs metrics to measure and report on the success of marketing executions.

New York, New York, Us

Teaching rising high school juniors and seniors aspiring for a career in computer science. This is an 8 week intensive program focusing on different fields of computer science.Learning Objectives:- Introduction to Programming - Robotics with Python- Graphics and Animation- Web development with HTML,CSS and Javascript- Mobile App development with HTML,CSS, Javascript and JQuery- Data Structures and AlgorithmsResponsibilities include instruction, classroom management, soft skill training and interfacing with companies like the Prudential, NBA, Verizon and BNY Melon.

Arlington, Virginia, Us

Create and foster co-marketing relationships with well-known organizations such as Time, Inc., MSNBC, Twitter, Red Hat, USPTO, United Nations, NBA, and Harvard Business School.Responsible for the successful execution of all marketing programs, campaigns, and initiatives. Oversee the development and delivery of a fully integrated marketing strategy for the enterprise. Manage the budgets, timelines, internal teams, agency and contractor relationships.

Managed all integrated and omnichannel marketing campaigns, digital and client success agency-wide.Developed and pitched strategically integrated and digital marketing solutions to meet clients' objectives.Delivered a measurable ROI on campaigns with budgets up to $3,000,000.Optimized and provided insight on campaign performance through robust performance metrics.

Oversaw all marketing and marketing technology initiatives for a mid-sized lead generation and e-commerce company.Managed over 8 million customers across 5 acquisition platforms with an ARR of over $12,000,000.Targeted 70% of all new expecting families in the US and worked to increase revenues by 12-15% year over year.Researched and managed all digital opportunities, vendors, partnerships and solutions for the organization and products.

Develop and execute online marketing ideas and strategies to drive customer acquisition including web development, CMS, paid, SEO, SEM, email, social, display and demand generation.Lead and manage all in house and outsourced online marketing campaigns, campaign design, execution, measurement, testing and optimization.Create and measure all relevant KPIs for performance reporting to assess success against business goals.

Founded and managed integrated and digital marketing agency featured in WSJ, TNJ, BE and other media outlets.Consulted directly with clients such as CBS, AXA Equitable, Nestle, Nespresso, NYT and Armitron.Implemented business and marketing strategies that delivered market leadership, rapid growth and strong ROI in competitive markets.Conceptualized and developed digital marketing products such as Digital Window, Digital Clerk and the Video Jacket.

Developed a mobile, SMS-based “Tinder” application that allowed people to connect and engage via early smartphones.Developed and maintained an online multimedia database to distribute audio, video and ringtones across the organization.Created a marketing program that acquired and engaged new users via social media, advertising and email.

Wayne, Pa, Us

Created strategic online and offline marketing campaigns for large day trading firm.Developed all marketing strategies, plans and performance metrics.Directed all web development, branding and creative.

Developed online coupon campaigns with large companies such as AOL, Monster Cable and Fresh Direct. Supported outside sales department with a business and data driven technical acumen.Coordinated elaborate integrations between retail partners and internal development assets.

Mba, Executive Management

Bachelors, Computer Science