Mack Burnett

Mack Burnett Email and Phone Number

Chief Executive Officer @ POWERFUL IMPACT
New York, NY, US
Mack Burnett's Location
New York, New York, United States, United States
Mack Burnett's Contact Details
About Mack Burnett

Award-Winning Entrepreneur and Business Engineer specializing in AI-driven marketing and business process automation, with over two decades of experience in architecting and executing sophisticated, data-centric growth strategies. An innate early adopter, my passion for discovering and leveraging the "next" in technology drives my approach to transforming service-based, B2B solutions. Currently, I share my expertise as an Adjunct Instructor at New York University (NYU), nurturing the next generation of digital innovators for the past 11 years.Currently leveraging AI for strategic operations, driving organizational improvement, and reducing costs through optimizing and automating business processes. My focus extends to enhancing operational efficiency across the board, from streamlining workflows to automating routine tasks, allowing teams to concentrate on high-value activities. By integrating cutting-edge AI technologies, I develop solutions that ensure seamless operations, development, and product management, underpinned by data-driven insights and robust analytics. My approach involves meticulous strategy formulation and research to improve organizational outcomes. This comprehensive expertise in operational innovation and marketing strategies is dedicated to creating more agile, responsive, and cost-efficient business environments.Skills and interests include artificial intelligence, full-funnel engineering and development, growth hacking, customer journey psychology, demand generation, paid media, marketing automation, conversion rate optimization (CRO), account-based marketing (ABM), product development, UX/UI, content development, brand messaging, analytics, customer relationship management (CRM), video, and digital storytelling. Broad knowledge of strategy, research, operations, development, product, and emerging technologies. Other skills include:Strategic OperationsAI Strategy & AutomationBusiness Process Automation and OptimizationDigital TransformationMarketing StrategyGrowth MarketingCustomer Relationship Management (CRM)Conversion Rate Optimization (CRO) Customer Journey OptimizationMarketing AutomationLead GenerationEmail MarketingAccount-Based Marketing (ABM)Brand ManagementSocial Media Marketing

Mack Burnett's Current Company Details
POWERFUL IMPACT

Powerful Impact

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Chief Executive Officer
New York, NY, US
Mack Burnett Work Experience Details
  • Powerful Impact
    Chief Executive Officer
    Powerful Impact
    New York, Ny, Us
    View
  • Freelance
    Fractional Coo | Chief Operating Officer | Ai Strategy | Automation
    Freelance Oct 2023 - Present
    Led the development and execution of data-driven operational and marketing strategies, significantly enhancing efficiency and automating manual processes.Spearheaded the integration of data analytics and automation technologies, streamlining workflows and reducing operational costs.Designed and implemented business process automation frameworks, optimizing resource allocation and enabling scalable growth.Managed high-impact initiatives for market expansion, product launches, and brand repositioning, driving revenue growth and competitive advantage.Directed strategic C-Suite projects focused on improving customer journeys, increasing engagement, and enhancing retention.Championed the use of AI tools and advanced analytics, empowering teams to adopt automation best practices and make data-driven decisions.Key Skills:AI Strategy DevelopmentStrategic Operations & Process AutomationBusiness Process OptimizationTechnology IntegrationData Analytics & AI-Driven SolutionsMarketing & Sales AutomationCustomer Journey OptimizationDigital Transformation
  • Powerful Impact
    Chief Executive Officer
    Powerful Impact Jan 2022 - Present
    New York, Ny, Us
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  • Powerful Impact
    Business Architect & Growth Hacker
    Powerful Impact Aug 2013 - Jan 2022
    New York, Ny, Us
    Founded and managed a growth marketing consultancy focused on full-funnel business growth solutions.Developed robust ROI-driven growth solutions for SMB, startups and mid-market clients through growth hacking, demand generation, funnel engineering, CRM strategies, and other advanced custom engagements.Engineered complex, ROI-focused, customer journeys, and business architecture to increase sales and improve overall efficiency.
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  • New York University
    Adjunct Instructor - Marketing, Growth, Digital, Strategy, Analytics, Content And Mobile
    New York University Mar 2013 - Present
    New York, Ny, Us
    Adjunct Instructor at SCPS, The School of Continuing and Professional Studies Marketing and Public Relations Studies.Educating industry leaders in digital marketing strategy, growth, content marketing, mobile and analytics. Develop robust training content and curriculum to inspire critical thinking and decisive action. Mentor and advise students on their corporate campaigns, job seeking tactics and addressing stakeholders' needs.
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  • Selectfew
    Growth Marketing Strategy Consultant
    Selectfew Jan 2022 - Jan 2023
    Brooklyn, New York, Us
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  • Udacity
    Growth Marketing Lead
    Udacity Aug 2017 - Aug 2018
    Mountain View, California, Us
    Designed framework and strategic plan for a new internal enterprise-level global growth marketing division.Developed a robust CRM strategy to drive engagement and nurturing through the customer journey.Developed and oversaw a global growth marketing curriculum to help students around the world learn growth marketing strategies, tactics, and tools.
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  • Outscale
    Head Of Marketing, Us
    Outscale Jan 2016 - Jan 2017
    Saint-Cloud, Fr
    Developed business strategy and marketing plan for US division of French IaaS cloud hosting company.Created robust customer journey and marketing automation solution focused on enterprise lead generation and acquisition.Hands on implementation and management of partner, paid, search, social, content, video, SEO and email channels.Built out robust assets needed for brand awareness, marketing, sales enablement and training.Developed and implemented new global KPIs metrics to measure and report on the success of marketing executions.
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  • Girls Who Code
    Summer Immersion Teacher
    Girls Who Code Jul 2015 - Aug 2015
    New York, New York, Us
    Teaching rising high school juniors and seniors aspiring for a career in computer science. This is an 8 week intensive program focusing on different fields of computer science.Learning Objectives:- Introduction to Programming - Robotics with Python- Graphics and Animation- Web development with HTML,CSS and Javascript- Mobile App development with HTML,CSS, Javascript and JQuery- Data Structures and AlgorithmsResponsibilities include instruction, classroom management, soft skill training and interfacing with companies like the Prudential, NBA, Verizon and BNY Melon.
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  • Phase2
    Director Of Marketing
    Phase2 2014 - 2015
    Arlington, Virginia, Us
    Create and foster co-marketing relationships with well-known organizations such as Time, Inc., MSNBC, Twitter, Red Hat, USPTO, United Nations, NBA, and Harvard Business School.Responsible for the successful execution of all marketing programs, campaigns, and initiatives. Oversee the development and delivery of a fully integrated marketing strategy for the enterprise. Manage the budgets, timelines, internal teams, agency and contractor relationships.
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  • Posnermiller Advertising
    Vice President, Marketing & Digital Strategy
    Posnermiller Advertising 2012 - 2014
    Managed all integrated and omnichannel marketing campaigns, digital and client success agency-wide.Developed and pitched strategically integrated and digital marketing solutions to meet clients' objectives.Delivered a measurable ROI on campaigns with budgets up to $3,000,000.Optimized and provided insight on campaign performance through robust performance metrics.
  • Parent Media Group, Inc.
    Director Of Operations
    Parent Media Group, Inc. 2010 - 2012
    Oversaw all marketing and marketing technology initiatives for a mid-sized lead generation and e-commerce company.Managed over 8 million customers across 5 acquisition platforms with an ARR of over $12,000,000.Targeted 70% of all new expecting families in the US and worked to increase revenues by 12-15% year over year.Researched and managed all digital opportunities, vendors, partnerships and solutions for the organization and products.
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  • Cbs (Urs)
    Digital Media Manager
    Cbs (Urs) 2008 - 2010
    Develop and execute online marketing ideas and strategies to drive customer acquisition including web development, CMS, paid, SEO, SEM, email, social, display and demand generation.Lead and manage all in house and outsourced online marketing campaigns, campaign design, execution, measurement, testing and optimization.Create and measure all relevant KPIs for performance reporting to assess success against business goals.
  • Powerful Impact Media
    Founder And Ceo
    Powerful Impact Media 2001 - 2009
    Founded and managed integrated and digital marketing agency featured in WSJ, TNJ, BE and other media outlets.Consulted directly with clients such as CBS, AXA Equitable, Nestle, Nespresso, NYT and Armitron.Implemented business and marketing strategies that delivered market leadership, rapid growth and strong ROI in competitive markets.Conceptualized and developed digital marketing products such as Digital Window, Digital Clerk and the Video Jacket.
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  • Mobile Business Networks
    Co-Founder/Cto
    Mobile Business Networks 2006 - 2008
    Developed a mobile, SMS-based “Tinder” application that allowed people to connect and engage via early smartphones.Developed and maintained an online multimedia database to distribute audio, video and ringtones across the organization.Created a marketing program that acquired and engaged new users via social media, advertising and email.
  • Sungard
    Director Of Online Marketing
    Sungard 2001 - 2004
    Wayne, Pa, Us
    Created strategic online and offline marketing campaigns for large day trading firm.Developed all marketing strategies, plans and performance metrics.Directed all web development, branding and creative.
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  • Oneclip.Com
    Assistant Director Of Marketing
    Oneclip.Com 1998 - 2001
    Developed online coupon campaigns with large companies such as AOL, Monster Cable and Fresh Direct. Supported outside sales department with a business and data driven technical acumen.Coordinated elaborate integrations between retail partners and internal development assets.

Mack Burnett Skills

Digital Marketing Online Marketing Seo Social Media Marketing Social Media E Commerce Digital Strategy Marketing Strategy Marketing Email Marketing Lead Generation Sem Entrepreneurship Strategy Online Advertising Web Development Management Public Speaking Ppc Mobile Marketing User Experience Advertising Analytics Web Design Training Integrated Marketing Project Management Digital Media Sales Wordpress Blogging Crm Google Adwords Business Development Content Strategy Web Analytics Google Analytics Teaching Mobile Applications Business Strategy Instruction Operations Management Video Marketing Content Syndication Product Development Online Lead Generation Mobile App Development Growth Hacking Growth Marketing Growth

Mack Burnett Education Details

  • St. John'S University, The Peter J. Tobin College Of Business
    St. John'S University, The Peter J. Tobin College Of Business
    Executive Management
  • St. John'S University
    St. John'S University
    Computer Science

Frequently Asked Questions about Mack Burnett

What company does Mack Burnett work for?

Mack Burnett works for Powerful Impact

What is Mack Burnett's role at the current company?

Mack Burnett's current role is Chief Executive Officer.

What is Mack Burnett's email address?

Mack Burnett's email address is ma****@****ail.com

What is Mack Burnett's direct phone number?

Mack Burnett's direct phone number is +151275*****

What schools did Mack Burnett attend?

Mack Burnett attended St. John's University, The Peter J. Tobin College Of Business, St. John's University.

What are some of Mack Burnett's interests?

Mack Burnett has interest in Children, Economic Empowerment, Flying, Marketing Psychology, Marketing, Politics, Environment, Education, Higher Education, Science And Technology.

What skills is Mack Burnett known for?

Mack Burnett has skills like Digital Marketing, Online Marketing, Seo, Social Media Marketing, Social Media, E Commerce, Digital Strategy, Marketing Strategy, Marketing, Email Marketing, Lead Generation, Sem.

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