Content Creation , Marketing & Account Management.

Involvement in concept development, planning & execution of TV shows for Astro.Key shows delivered;MasterChef Malaysia Season 1 & 2, MasterChef Selebriti Season 1Anda ada 60 saat (Malaysia's version of 'Minute to win it')Minute to win it (India)Akademi Fantasia Reunion concertLinks:http://www.mmail.com.my/content/52856-done-60-seconds

Rebranded Astro Hitz TV; introduction of new look and music belts.Conceptualized and launched a branded music content “Music Top 20" for local Telco which was consequently aired on Astro Hitz.Links:http://www.marketing-interactive.com/news/15209http://www.sun2surf.com/articlePrint.cfm?id=38424http://www.utusan.com.my/utusan/info.asp?y=2009&dt=0521&pub=Utusan_Malaysia&sec=Hiburan&pg=hi_04.htmhttp://www.juiceonline.com/blog/interview-mckenna-singh-astro-hitz-station-manager/

Concept development of new shows for channel to ensure target ratings are met.Oversee production to ensure contents meet channel requirement and intended viewing quality.Co-delivered 'Shoutoutz' a studio-based one-hour music programme with live requests and chats via facebook; a first of it's kind in Malaysia.

Key accomplishments;Co-created and co-produced 'Blast off' season 1 - Astro first ever battle of the bands show. The show generated buzz among local Youths which piqued interest in F&B advertiser to come in as sponsor for Season 2.Localised, tweaked and produced kids game show; 'Gerak Geri Gasing' from an International Kids Show format. Created a character “Mat Kacau” to infuse more local feel to the format. The character subsequently became an icon for the channel and was turned into an animated mini series.With the success of 'Gerak Geri Gasing' in Malaysia the format was later produced in Indonesia.Links:http://www.sun2surf.com/articlePrint.cfm?id=38424

Improved work process for Floor Manager Department which led to recognition among key production team and better efficiency despite reduction of FM team size.Conducted on-going training for junior staff to increase work safety awareness and improve work processes in dealing with single and multiple camera setups.The improvement in work efficiency and knowledge within the department has led to recognition of Floor Manager Department as key in management of live as well as studio recorded shows.Successfully managed and coordinated studio and live telecast shows.Key shows managed, among others, include;Akademi Fantasia; Season 1-3Roda Impian; Season 1-6Astro Talent Quest (Chinese Talent Show)Vaanavil Talent Quest (Indian Talent Show)Malam Seribu Impian (Live Telecast of Roda Impian 1000th Episode)Anugerah Era; 2003 (Live Telecast) Konsert Suria Merdeka (Live Telecast)Thousand Arms Thousand Eyes (Live Telecast of International Chinese Musical Show)Konsert Reunion Akademi Fantasia; 2003 (Live Telecast)F1 Concert; 2005 -featuring International Artistes; Status Quo, Tata Young, Shanti (Live Telecast)Konsert Gala Famili Penyayang-Prime Minister (Pak Lah) Project (Live Telecast)

Scheduling of LIVE telecasts of EPL and World Cup 98.

Talent scouting & casting for Astro local shows.Was part of the team working on MTV Lip Service, a high energy game show and one of MTV key programmes then.