Mackenzie Smith is a Business Operations Analyst at Cartwheel.
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Business Operations AnalystCartwheelBoston, Ma, Us -
Strategy AssociateWayfair Jan 2024 - PresentBoston, Massachusetts, United States -
Product And Communications LeadTestbox Apr 2021 - Sep 2021Drove additional 6k views to company site and doubled user conversion rate by conductingcompetitive analysis and launching results in a product comparison guide.Recruited 60 participants to conduct UX survey; analyzed results to provide product designerswith a framework for now-launched UI improvements.Collaborated with venture partners and XFN directors to author copy and design originalgraphics for the initial launch of company website and press release.Launched and managed software-focused, industry expert-written blog to build company credibility and user trust. -
CoachRowamerica Feb 2021 - Jul 2021Rye, New York, United StatesInstructed over 60 athletes on navigating maritime traffic patterns while developing proper rowing technique and lead team workouts designed to support rowers in growing as athletes and as teammates. -
Marketing Strategy And Communications InternSeason Three Oct 2019 - Jan 2021Designed and implemented a consumer preference study with 100 participants; analyzed data todefine target segments, delineate demographic influences, and drive product development.Led 6-person, cross-functional team to analyze financial data on 2,500 outdoor brands and identify 23targets for future horizontal acquisition.Revised UI and UX by implementing new point-of-sale system and synthesizing documents onmaterials, services, and applications to frame Terms of Service and Product Details.Boosted social media reach from 400 users to 4,500+ through original content creation. -
Brand Strategy InternFrank Collective Jun 2019 - Aug 2019New York, United StatesFacilitated brand audits for clients by evaluating market position and conducting 500+ patent screenings in order to identify relevant touch-points for rebranding strategy. Compiled storyboards to outline brands’ visual identity based on company value propositions to target primary customer personas and reframe brand messaging.Implemented organizational systems for brand assets and multimedia content to streamline in-house website relaunch.
Mackenzie Smith Education Details
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Graduated With High Honors In Social Studies (Interdisciplinary: Sociology, Economics, Government) -
Rye High SchoolHigh School Diploma
Frequently Asked Questions about Mackenzie Smith
What company does Mackenzie Smith work for?
Mackenzie Smith works for Cartwheel
What is Mackenzie Smith's role at the current company?
Mackenzie Smith's current role is Business Operations Analyst.
What schools did Mackenzie Smith attend?
Mackenzie Smith attended Harvard University, Rye High School.
Who are Mackenzie Smith's colleagues?
Mackenzie Smith's colleagues are Matthew Gaumont, Nikita Pareek, Emily Fote, Tamika Vick, Jamie Williams, Maura Mcguire-Bruce, Dean Mcinerney.
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Mackenzie Smith
Senior Human Resources Recruiter At Premium Placement RecruitingAtlanta Metropolitan Area
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