Drove additional 6k views to company site and doubled user conversion rate by conductingcompetitive analysis and launching results in a product comparison guide.Recruited 60 participants to conduct UX survey; analyzed results to provide product designerswith a framework for now-launched UI improvements.Collaborated with venture partners and XFN directors to author copy and design originalgraphics for the initial launch of company website and press release.Launched and managed software-focused, industry expert-written blog to build company credibility and user trust.

Instructed over 60 athletes on navigating maritime traffic patterns while developing proper rowing technique and lead team workouts designed to support rowers in growing as athletes and as teammates.

Designed and implemented a consumer preference study with 100 participants; analyzed data todefine target segments, delineate demographic influences, and drive product development.Led 6-person, cross-functional team to analyze financial data on 2,500 outdoor brands and identify 23targets for future horizontal acquisition.Revised UI and UX by implementing new point-of-sale system and synthesizing documents onmaterials, services, and applications to frame Terms of Service and Product Details.Boosted social media reach from 400 users to 4,500+ through original content creation.

Facilitated brand audits for clients by evaluating market position and conducting 500+ patent screenings in order to identify relevant touch-points for rebranding strategy. Compiled storyboards to outline brands’ visual identity based on company value propositions to target primary customer personas and reframe brand messaging.Implemented organizational systems for brand assets and multimedia content to streamline in-house website relaunch.