Mackenzie Bates Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Created paid digital ad campaigns across social media and programmatic platforms, delivering successful campaigns with a total budget of $700k• Developed and implemented a new Salesforce Workflow guide that enhanced team productivity and reduced onboarding time for new hires • Collaborated with Account Managers to employ data-driven decision-making techniques to optimize campaigns, while adhering to the client’s budget and target selections• Onboarded onto 4 digital ad management platforms within the first 8 months, demonstrating a fast learning curve and adaptability to new technologies • Acquired extensive expertise in Salesforce as a subject matter expert, leading training sessions and developing training materials to improve team proficiency

Atlanta, Georgia, Us

• Authored global audio guided runs that were shared on the Nike Running Club app• Curated weekly featured orders in NRC to present the popular runs to be completed for the week • Authored Nike app threads, Nike.com product pages, in-wall images, and push+inbox notifications for the Nike App• Utilized the Nike CMS system to manage all aspects of content publishing execution on multiple Direct Digital Channels

Bellevue, Wa, Us

• Program managed an introductory course designed for senior leaders who want to expand their business acumen and learn how forward-thinking CIOs are using facts and transparency to change their conversations with the business.• Assisted in re-branding a community event series that have the intended purpose of defining and promoting Technology Business Management (TBM) strategies for specific challenges, roles within the TBM office, and vertical industries.• Assisted in the preparation and follow-up of a monthly webinar series featuring executive speakers in which the unique sessions provide a unique opportunity for technology and finance leaders to connect with global CxOs and TBM practitioners by discussing how they leverage TBM to drive business successes. Created reports to be included in recap emails sent to sales reps and field marketers. • Created an upload schedule and copy for social media posts based on an attendee, speaker, and sponsor recruitment milestone checklist for the TBM Conference 2021.• Took point on tracking, approving, and creating the discount code requests for Conference passes.• Drafted the copy for the first recruitment email to be sent to Apptio customers, prospects, and partners to register for the TBM Conference 2021.• Integrated members from the parent Salesforce campaign into the virtual community page where members can engage with one another.

Portland, Oregon, Us

Consumer Behavior • Examined the internal mental processes and external factors that shape consumers’ responses to marketing strategies, purchase decisions, and product usage behavior • Conducted industry research on three Portland taquerias to analyze consumer behavior in the marketplace and used our findings to advise marketers on branding and other marketing issues• Compared internal strengths and weaknesses with external threats and opportunities to each retail establishment Digital Marketing• Created two mock Google Ad campaigns for the Oregon Humane Society concerning adoption and donation; utilized keywords, demographics, bidding strategies • Examined how to create a lead nurturing conversion strategy through email marketing, pay-per-click, call-to-action, sales funnels, and SEO• Semester final project created a sales funnel report for SoulCycle containing email strategy, potential display ads to act as a call-to-action, identified a target consumer, competitorsBrand Promotions Management • Examined the key factors of integrated brand promotion strategies• Created a brand audit for a local North Portland bar containing current advertising and promotion strategies, brand story, as well as short, mid, and long-term recommendations for the bar

• Conducted industry research for a re-emerging budoir photographer moving into a new demographic• Planned out a course of action for how to best approach advertising via Facebook Ads• Researched how to best advertise to a demographic within a limited budget

Beaverton, Or, Us

• Back of house associate. • Fulfilled point of sale pulls to send over to company store each hour. • Performed customer product shipping duties and ensuring product reached final destination. • Efficiently completed daily tasks appointed by managers

New York, Us

• Assisted students in purchasing and renting textbooks as well as • Regulated transactions of merchandise. • Given the responsibility of dressing the mannequins based on the season, as well as regulated inventory orders

Seattle, Washington, Us

• Set and achieved sales goals while supporting goals of my team in two departments. • Built relationships with customers by conducting follow-throughs. • Regulated financial transactions with customers. • Periodically rearranged displays depending on new product or changes in seasons

New York, Ny, Us

• Collaborated with team members to develop innovative solutions to store needs. • Contributed to achieve hourly/daily goals of store. • Regulated financial transactions with customers.• Flowed Inventory back onto main floor, performed shipping and receiving duties

New York, Ny, Us

• Collaborated with team members to develop innovative solutions to store needs. • Contributed to achieve hourly/daily goals of store. • Regulated financial transactions with customers.• Flowed Inventory back onto main floor, performed shipping and receiving duties

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba, Marketing

High School Diploma