Mac Caspersen Email & Phone Number

Atlanta, Ga

Atlanta, Georgia, United States

Haleiwa, Hawaii

• Founded a business that was profitable since opening day through careful planning and analysis, including quantifying the revenue potential of various site locations; performing cost, pricing, and breakeven analyses; developing and focus-group testing menus; and managing the 6-month project of setting up a well-branded food truck• Identified and implemented a profit-optimizing strategy through (a) 40% improvement of average ticket price achieved by enhancement of marketing and sales efforts, (b) elimination of high-cost menu items, (c) introduction of new premium products, (d) optimization of pricing, and (e) tracking key performance metrics and setting targets• Hired and managed six employees to run the business without direct supervision by (a) empowering employees to engage customers in a way that makes them feel special, (b) monetarily incentivizing employees to drive sales through product samples and up-sales, and (c) creating documented training and SOPs on all business operations

Greater Atlanta Area

Promotions: Associate (Jun 2016 – Apr 2017) > Consultant (May 2017 – Apr 2018) > Manager (May 2018 – Aug 2018)• Performed customer-facing consulting work as a solo consultant or in small consulting teams. Networked to create deep relationships with executive-level clients.• Engaged with and listened to clients to identify and qualify their additional consulting needs. Upsold clients to secure additional contracts for Jabian Consulting valued over $250k and developed multiple proposals for new engagements• Contributed to internal Jabian operations by creating go-to-market strategies and marketing materials for 3 Jabian service offerings, interviewing 5 candidates to work at Jabian, and reporting billable hours for 6+ project teams• Created a strategic investment plan and roadmap focused on improving revenues for a worldwide hospitality client o Analyzed data for thousands of hospitality sites to identify key performance drivers for the brand o Prioritized several strategic recommendations by creating data-driven revenue forecasts o Determined effective plans and tactics within the industry through interviewing company experts• Provided technical system ownership and business analysis expertise for an automotive industry client to build an integrated technical solution managing vehicular titles for several million transactions annually o Quickly ramped up on customer technical architecture, pain points, and solution opportunities o Performed interviews to identify key customer needs and requirements. Facilitated solutioning sessions to bring twelve technology teams to consensus on implementation o Pioneered an extensive technical re-architecture to better meet business needs, correct hundreds of defects, and implement dozens of large enhancements o Worked across agile and non-agile teams, requiring use of JIRA, Splunk, and other work management tools

Atlanta, Georgia

• Developed a recommendation for a Customer Relationship Management solution to consolidate, organize, and present health information with the purpose of increasing organizational transparency and efficiency as well as improving customer satisfaction• Improved training efficiency and effectiveness for an organization of over 14,000 employees by developing an online training course to replace a traditional classroom setting• Improved the efficiency of the client’s service desk by automating the ticket creation process• Worked closely with clients to define scope, deliverables, timeline, and budget, and prepared concise PowerPoints to present to senior management• Awarded Intern of the Year award