Mackenzie Egan Email & Phone Number

Goleta, California, US

Carlsbad, California, US

• Manage three DTC sites using Salesforce Commerce Cloud. Successfully launched Serengeti-eyewear.com and belle.com in the US. Helped French counterparts launch spyoptic.com in EMEA.
• Create all new product listings in Netsuite and SFCC. Work cross-functionally to gather images, copy, marketing assets, etc. to build robust product pages. Update homepage banners, category banners and linking strategy.
• Translate GTM strategy into one tailored for DTC business, specifically one that is mobile-first.
• Co-own promotional calendar with Digital Marketing Manager to drive traffic and demand. Request email, paid ads, and social to support site promotions.

Newport Beach, CA, US

• Collaborate with Demand Planning, Inventory Management and Supply Chain to manage demand sensing and forecasting for all categories, starting 38 weeks before the seasonal product launches.
• Monitor inventory levels, including out-of-stock and weeks of supply in cruising and seasonal skus. Identify strategic opportunities to sell excess & obsolete skus.
• Identify site optimization opportunities and recommend the appropriate updates needed. Assign JIRA tickets to IT support and perform UAT and sign-off before moving the software application to the production environment.
• Track market share and rank performance of specific keywords to ensure Urban Decay’s organic search listings are above the fold and on the first page of Google SERP.
• Manage pre-seeding review-sampling program using BazaarVoice and Influenster.

Seattle, Washington, US

• Collaborate with SEO and Acquisition Marketing teams to leverage organic and paid search, display ads and affiliates to drive traffic, conversion and demand.
• Conduct A/B testing on app with CRM team to decide push notification messaging and landing page for Hautelook flash events. A/B test engagement with content and CTAs of NordstromRack assets.
• Optimize landing pages, product pages and navigation via external search analytics and null search results.
• Work closely with Merchants and Digital Merchandising Manager to determine product selection and assets needed to support online merchandising features, such as Affiliate newsletters, email, home pages and landing.
• Manage live rate for each department to get items live on site, as fast as possible, paying special attention to Marketing featured purchase orders.

Seattle, Washington, US

• Drove 24% revenue growth YoY and exceeded demand plan by 25% in 2018 for Jewelry and Watches departments, a $74M business.
• Analyzed LY email open rate, CTR, RPE and GMV comps by week for future email planning.
• Leveraged website analytics to understand performance of and customer interaction with categories, filters, featured product placements and general online shopping experiences.
• Forecast trends and analyze performance of key items, in addition to closely monitoring inventory sell through and weeks of supply.

Seattle, Washington, US

• Managed catalog and editorial marketing campaigns and publication features (Nylon Magazine, PopSugar, Refinery29), while balancing buying office, creative and production priorities and constraints.
• Maintained ownership of the logistics for 10,000+ merchandise samples needing on-figure and/or product sell-shots, from shipment to receipt, problem-solving as necessary.
• Collaborated with 10+ teams to request samples for timely delivery, coordinating sample sharing between multiple campaigns, ensuring color-integrity in catalog and editorial photos and returning samples to the vendor.

Seattle, Washington, US

• Supported the Accessories and Women’s Specialized Marketing Strategy team in the planning and execution of seasonal marketing campaigns.
• Wrote Q1 briefs for vendors of 2015 campaign results and projections.
• Created 2016 campaign calendars for each hero brand and division with strategy plan and cost.
• Collaborated with multiple teams to create 20+ vendor-facing decks, asking for increased campaign contribution toward APA funding.

Seattle, Washington, US

Successfully sold an average of $2500/day in five different departments. Built a strong appointment based clientele through relationship based selling. Set and achieved personal sales goals, while also supporting the goals of the team.

Seattle, Washington, US

Led a team of 2 other interns focused on building Nordstrom’s current social media base and engaging new followers. Presented ideas to the Management team and won the competition against the other interns. Implemented social media plan immediately to increase social media awareness. Completed the Nordstrom Management Training Program, which included.

Bachelor'S Degree, International Studies & Marketing

Education record