Mackenzie John Email and Phone Number

KDP team: Dr Pepper + Canada Dry

Clients include: Opendoor, 3M Portfolio (Post-it®, Command™ Brand, Scotch-Brite®), Affirm

Client: Audi of America

• Spent three months working in a dual role; hired as a client facing sales representative to tackle the post- sale relationship and customize customer communications. Additionally, tackle the companies desire to increase social media presence (specifically Instagram).• Worked under sales lead to manage company reputation post sale; correspond daily with clients through customer relationship management systems. • Increased Instagram followers by 200% in 3 months. • Crafted social media content for promotional video resulting in 120k views and doubling Instagram traffic. • Sales team sold $175,000 as a result of social media campaign capitalizing on the promotional video.

Represented the University of Oregon School of Journalism and Communication to create relationships with alumni and industry professionals to arrange weekly speakers for firm meetings and professional opportunities for students.Researched and tracked public relations profession industry trends; incorporated results to create, plan and lead workshops for weekly firm meetings for over 65 members.Managed $10,000 budget alongside business director and report quarterly expenses using excel.Worked alongside a team of three peers to manage a nationally accredited public relations firm as well as maintain consistent brand image among the clients and all media platforms.

Began as an account executive and was asked to co- lead the healthcare team after 6 months. Managed the account and client communications for Volunteers in Medicine, a non-profit healthcare clinic.Led a team of five peers in executing social media campaigns promoting monthly fundraising events. Resulted in two community partnerships.Created monthly strategic content calendars maintaining the clients voice, while managing posting schedules using Hootsuite. Resulted in increased Facebook traffic by over 40%. Promoted social content from annual gala raising $110,000.

Assist operations manager in daily duties to organize and log faculty human resources database.Managed year-long project to convert confidential human resources database records to digitized documentation system.Assist with campus events ran by the School of Journalism and Communication.Itemize billing statements and other financial records of the SOJC.

Create weekly content (including photos, videos, and interviews for Facebook, Instagram, Twitter, LinkedIn) and other platforms to publicize the student run television channel.Communicate, build relationships, and create promotions with external sponsors to increase community awareness.Led the event planning team, designed graphics, and assisted in the participation of on campus events.

Sold merchandise while working in a collaborative team environmentRepresent the customer facing role of sales associate for an international company Set and acchieved sales goals•Answered phones, scheduled appointments and other clerical duties