Mackenzie Kurth Email & Phone Number

Tampa, Florida, United States

- Manage the Instagram, Facebook, TikTok, and Threads accounts for Tires Plus, achieving an annual reach of 90M.- Monitor social comments and engage in meaningful conversations with our online community, leading to a 56% increase in positive sentiment for Tires Plus.- Find unique moments to reward our audience online and foster brand loyalty and trust.- Report on social performance and best practices to the client and internal teams monthly, quarterly, and annually.- Recommend innovative ways for content evolution and social strategy backed by research, analytics, and trends.- Own the ideation, research, design, and publishing of daily Instagram Stories for Tires Plus.- Assist in planning the 2025 owned media strategy based on YoY performance, industry trends, and expertise in the social media field.

Remote

- Write weekend watchlist blog posts for Younify TV’s website reaching nearly 10,000 users.- Create paid media campaigns via Meta Business Suite and Facebook Ad Manager.- Track and analyze revenue data from past PlayOn sales promotions and input them into Excel.- Curate PlayOn’s Most Recorded Weekly email marketing campaigns reaching over 20,000 subscribers. - Audit and update in-app and email marketing campaign content to be fresh, current, and enticing.

Seattle, Washington, United States

- Lead the marketing of the launch of MediaMall's brand new app, Younify, by publishing daily content for Instagram, Facebook, Twitter, & Threads; creating social media ads via Facebook Ads Manager, which resulted in 200+ app installs in four days; & setting up Google AdWords. - Responsible for compiling the data, integrating the watch links, & writing the copy for the Most Recorded Weekly Email via Iterable for PlayOn.

Florida, United States

- Conducted a social media audit of competitors in the food and retail industries.- Created a social media strategy outline for the future social launch.- Recommended social media and content creation best practices based on industry trends and previous experiences.- Researched potential business partners and organized their contact information for the CEO.

Gainesville, Florida, United States

- Ideate creative content for Swamp Records' social channels- Manage the community of passionate local music scene lovers- Capture live content for IG Stories & TikTok at Swamp Records' sponsored events & concerts

Gainesville, Florida, United States

- Hire and onboard media coordinators to The Agency at UF- Resource media coordinators to various client and internal teams- Ensure the team are individually hitting 10 hours of week each week- Serve as a mentor and hype woman to make sure everyone feels welcome and supported- Work other department managers and account supervisors to make sure work is evenly distributed- Host monthly workshops, trainings, and socials to ensure the team is engaged and consistently improving both professionally and personally- Serve as an overall advocate and representative for all media work externally and internally

Gainesville, Florida, United States

- Led The Bartram client team at The Agency and contributed to the overall client’s and The Agency’s success by doubling our SOW for the following year - Maintained client relations consistently and positively- Ensured internal work is done on time and is on strategy- Assisted with social media strategy and content ideation + event management- Hosted internal and client meetings weekly

Gainesville, Florida, United States

- Led the summer recruitment cycle of over 50 applicants (organized the work back timeline, application review, core team, Monday.com integrations, and interviews sign ups)- Handled all onboarding efforts of the summer new hires to ensure they are welcomed and set up for success at The Agency at UF- Represented The Agency externally and encourage a positive work environment internally- Oversaw the Culture, Training, and Events team to ensure employees are being heard and feeling confident through various virtual events, such as munch n learns and open discussions- Oversaw The Bartram, VetMed, and Florida Museum client account teams to assist with any work and serve as a mentor to the account supervisors

Gainesville, Florida, United States

- Researched natively via TikTok and RivalIQ for Disney Advertising to gain insight on the most popular conversations and sentiment surrounding the 2023 Oscars Award Show- Conducted social listening via NetBase Quid for Urban Decay and harnessed insights and sentiment for their brand and products- Worked with the We Are Social creative team to revamp NÜTRL’s social media presence through a 3-month editorial calendar and strategy - Ideated a creative audience engagement campaign with We Are Social for Major League Soccer to get Americans excited about the 2026 World Cup- Managed the online community for The Bartram’s social media (respond to DMs, comments, etc.)- Created the 2022 social media strategy for The Bartram- Ideated a social media campaign to get students to sign up for the UF Media Sales & Account Supervisor Certificate

Gainesville, Florida, United States

- Conducted social listening via Talkwalker for multiple Bliss Skincare campaigns (Clear Genius line, retinol sentiment, Blockstar conversations, etc.)- Compiled a list of potential sponsors for the UF Media Sales & Account Supervisor Certificate- Created content calendars for The Bartram’s social media- Creatively ideated email and print marketing campaigns for The Bartram’s events- Hosted internal workshops and socials for the Culture team

Orlando, Florida, United States

Cashier & Recovery Associate

Gainesville, Florida, United States