Mackenzie Light Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

-Responsible for increasing quantity and quality of organic traffic to site through SEO best practices-Responsible for growing quantity and quality of organic leads through CRO best practices-Analyzes performance of digital environment ecosystem using a suite of tools to provide data-backed recommendations for improvement.

Greater Atlanta Area

-Continually optimizes to remain competitive in terms of SERP Ranking-Continually optimizes to generate organic leads and drive conversions-Collaborates with internal and external teams to enhance design, user experience, content and conversion points for website-Remains current with industry trends to uncover new opportunities for SEO / CRO

Greater Atlanta Area

-Created optimized, in-app Salesforce training-Worked as Sales Development Representative to call on end users in order to increase sales and build relationships-Completed website audit to better enable eCommerce capability

Greater Atlanta Area

Athens, Georgia Area

-Worked to communicate the value of the sustainability certificate program to University of Georgia Colleges, resulting in increased enrollment-Communicated with development officers to devise communications plans specific to each college, resulting in increased enrollment

Athens, Georgia Area

-Created a framework to establish relationships with community & corporate partners-Created a five year marketing plan containing SEO & SEM strategies-Managed UGA Office of Sustainability Linkedin page-Conducted undergraduate research on consumer behavior and behavior change-Trained to become a certified focus group moderator -Created media to be published.

Kennesaw, Georgia

-Conducted website audit reviewing product specifications, branding and content; provided a list of corrections and updates and began work on implementing these changes with an international web development team-Employed Google Analytics certification to create SEO strategies in order to increase web traffic and generate profit-Employed Adwords.

Athens, Georgia Area

-Created and presented weekly reports to business owner that monitored daily frequency and reach-Created engaging media for Facebook and Instagram accounts resulting in 26% increase in followers

Athens, Georgia Area

-Aided in recruitment process by marketing our organization to potential new members.

Georgia

-educated customers on specific products-aided in customer service department-organized merchandise into floor ready material

Milledgeville, Georgia

-Attending training in order to become a certified instructor-Lead classes of up to 25 people -Managed MindBody software

Milledgeville, Georgia

-Attended training to become a certified instructor-Lead classes of up to 75 people-managed MindBody software