Mackenzie O'Brien Email & Phone Number

Lakewood, New Jersey, United States

New York, Us

- Develop Go-to-Market (GTM) strategies, leveraging market research, consumer insights, and program differentiators to attract and enroll students in online graduate programs.- Design and implement a seamless onboarding and discovery process for new clients, achieving a 95% client satisfaction score in terms of effectiveness, value, and trust.- Established comprehensive launch processes, playbooks, and change management plans pivotal to startup operations.

New York, Us

- Collaborated with cross-functional teams to develop timely, impactful marketing strategies and tactical plans- Provided comprehensive analysis on performance metrics for insights to determine optimizations for marketing campaigns- Tested and optimized specific parts of the user journey that will drive enrollments- Identified, developed, and implemented process improvements to help team scale

New York, Us

- Developed and implemented marketing strategies to grow online master's degree programs at top universities.- Led cross functional teams, including paid media, marketing communications, web development, and SEO, to market online higher education programs.

Philadelphia, Pennsylvania, Us

- Developed and implemented integrated marketing strategies, including content marketing, SEO, emailmarketing, and paid media, to meet clients' goals and objectives.- Managed marketing initiatives, advertising budget, and workflows to ensure projects and effectively and efficiently executed.- Planned content strategy, create editorial calendars and write for blog articles, email campaigns, and socialmedia posts.- Conducted industry research, competitive analysis, and target audience interviews to develop brand strategy, personas, and digital marketing launch plan.- Generated monthly reports on marketing performance using Google Analytics.- Led cross-functional team, including paid media specialists, copywriters, web developers, and designers.

Easton, Pa, Us

- Created marketing personas and product fact sheets that were distributed to the Sales team- Identified new points of distribution and developed strategic tactics to enter these markets-- Developed experiential marketing platform and presented findings to Crayola Executive Board- Wrote copy for new product packaging and consumer insights newsletters

- Provided B2C and B2B fundraising assistance to non-profit organizations dedicated to increasing donor support - Trained new hires on direct marketing, upsell techniques, rapport-building skills and other consumer and buyer behaviors

New York, Ny, Us

- Developed strategic plan and budget to effectively communicate brand's positioning- Identified and partnered with brands and A-list talent in sports, entertainment, and lifestyle - Analyzed data and presented daily, monthly, tactical and year-end recaps to client- Implemented new reporting standards to measure quantitative and qualitative results of press placements

- Compiled media lists using VOCUS to determine the best possible outlets to showcase our clients’ consumer products- Calculated media impressions by measuring clippings, verifying media kits, and computing relevant formulae to conclude success of our media coverage- Managed client-based events to ensure the brand image was communicated to prospective customers- Provided support for the daily functions of five-person Public Relations team

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science, Marketing