Mackenzie Patrick Email & Phone Number

Minneapolis, Minnesota, US

- Lead strategy and execution of granola bars business in Club & Limited Assortment channels (e.g., Costco, Sam’s Club, Dollar General), representing ~ $400MM in sales, 35% of total bars business.- Develop business plans and communication content to support customer needs in collaboration with cross functional partners, resulting in 5 incremental rotations.

Minneapolis, Minnesota, US

- Managed $143MM Gold Medal Flour P&L through COVID-19 pandemic and resulting sales volatility by leading team through trade-off decisions resulting in exceeding forecast by 8%.- Launched innovation bringing Gold Medal Flour into the alternative grains growth category, adding $2.5MM in revenue; built pipeline to continue brand expansion, working with an.

Minneapolis, Minnesota, US

• Betty Crocker Desserts innovation.
• Manage $20MM seasonal in & out program, balancing service and waste - reduced by 44%.
• Lead strategy development to amplify display presence in season and execute additional SKU launches on condensed timeline to unlock additional bake center placement with key retailers.
• Altered competitive landscape appraisal to better capture implications to pipeline ideas, consumer feedback, and global analogs, while maintaining traditional data analysis
• Own inbound and outbound licensing across desserts portfolio, advocating for co-branding opportunities that fit internal strategy and contribute to financial targets with partners.

Minneapolis, Minnesota, US

• Established competitive market positioning through customer-first renovation to deliver on health trends, exceeding plan by 6% in first year.
• Led cross-functional optimization of holistic margin management, saving $19M through improvements in efficiency and consistency, without sacrificing quality, in a capacity constrained system.
• Analyze business and competitive performance, partnering with sales team to build strategies to accelerate growth of $180M portfolio through focused marketing plans targeting categories with high profit contribution.

• Developed tactile selling materials for off-cycle presentation, resulting in incremental chain-wide placement at national retailer with projected annual net sales of $250M.
• Interpreted sales data for multiple vendors across six retailers to track in-line programs as well as built proposals to maintain and gain new placement during category reviews.

Raleigh, NC, US

• Instituted commercial sales and training events nationally, growing category sales in markets post-event by 200%, launched to over 500 commercial sales team members, growing sales from $7.5M to $25M in <2 years.
• Built category strategy to double sales trend to $6M by launching commercial program. Negotiated markdown bill of 57% on receipts for industry leading incoming vendor.
• Supported launch of professional paint program by executing information updates, generating over $2M in sales in 100 stores with a plan for $200M over two years.

Raleigh, NC, US

• Managed 24-page retail content project, ensuring advertising deadlines and quality standards were met for 12 merchants crossing 33 vendors, collected $225K in funding on a goal of $200K.
• Liaison for grassroots market activation between vendors, stores and customers; developed documenting process for store-level marketing activities, building foundation to analyze success of various marketing campaigns.

• Administered cognitive skills assessments to individuals with neurological disorders, expanding repertoire of motivational tools to promote engagement with difficult tasks.

Master Of Business Administration - Mba, Marketing

Ba, Psychology

General Studies

Education record