Mackenzie Patrick Email & Phone Number

Minneapolis, Minnesota, Us

- Lead strategy and execution of granola bars business in Club & Limited Assortment channels (e.g., Costco, Sam’s Club, Dollar General), representing ~ $400MM in sales, 35% of total bars business.- Develop business plans and communication content to support customer needs in collaboration with cross functional partners, resulting in 5 incremental rotations and +20% distribution.- Partner with sales teams on innovation ideas to meet brand consumer and unique club customer needs converting an all-channel launch of three items to a single offer, exclusive to Club delivering $1.5MM incremental sales.- Build plans using performance data and buyer commentary to expand Kid Grain into everyday placement at Sam's Club, growing business by $1.5MM while opening rotation opportunities for other product lines.- Managed Summer Intern in completion of ten-week project in hybrid work environment, resulting in a full-time offer.

Minneapolis, Minnesota, Us

- Managed $143MM Gold Medal Flour P&L through COVID-19 pandemic and resulting sales volatility by leading team through trade-off decisions resulting in exceeding forecast by 8%.- Launched innovation bringing Gold Medal Flour into the alternative grains growth category, adding $2.5MM in revenue; built pipeline to continue brand expansion, working with an incremental channel (N&O) to seed first to market offering.- Developed pricing strategy ahead of projected 18% wheat inflation to deliver $5.6MM in incremental profit.- Unlocked $17MM in holistic margin management across the Dry Baking business while advancing initiatives for future year by managing 50 cross functional team projects to achieve $23.4MM cost savings.

Minneapolis, Minnesota, Us

Betty Crocker Desserts innovation. • Manage $20MM seasonal in & out program, balancing service and waste - reduced by 44%. • Lead strategy development to amplify display presence in season and execute additional SKU launches on condensed timeline to unlock additional bake center placement with key retailers. • Altered competitive landscape appraisal to better capture implications to pipeline ideas, consumer feedback, and global analogs, while maintaining traditional data analysis • Own inbound and outbound licensing across desserts portfolio, advocating for co-branding opportunities that fit internal strategy and contribute to financial targets with partners.

Minneapolis, Minnesota, Us

• Established competitive market positioning through customer-first renovation to deliver on health trends, exceeding plan by 6% in first year.• Led cross-functional optimization of holistic margin management, saving $19M through improvements in efficiency and consistency, without sacrificing quality, in a capacity constrained system.• Analyze business and competitive performance, partnering with sales team to build strategies to accelerate growth of $180M portfolio through focused marketing plans targeting categories with high profit contribution.

• Developed tactile selling materials for off-cycle presentation, resulting in incremental chain-wide placement at national retailer with projected annual net sales of $250M.• Interpreted sales data for multiple vendors across six retailers to track in-line programs as well as built proposals to maintain and gain new placement during category reviews.

Raleigh, Nc, Us

• Instituted commercial sales and training events nationally, growing category sales in markets post-event by 200%, launched to over 500 commercial sales team members, growing sales from $7.5M to $25M in <2 years.• Built category strategy to double sales trend to $6M by launching commercial program. Negotiated markdown bill of 57% on receipts for industry leading incoming vendor.• Supported launch of professional paint program by executing information updates, generating over $2M in sales in 100 stores with a plan for $200M over two years.

Raleigh, Nc, Us

• Managed 24-page retail content project, ensuring advertising deadlines and quality standards were met for 12 merchants crossing 33 vendors, collected $225K in funding on a goal of $200K.• Liaison for grassroots market activation between vendors, stores and customers; developed documenting process for store-level marketing activities, building foundation to analyze success of various marketing campaigns.

• Administered cognitive skills assessments to individuals with neurological disorders, expanding repertoire of motivational tools to promote engagement with difficult tasks.

Master Of Business Administration - Mba, Marketing

Ba, Psychology

General Studies

Education record