Mackenzie Sangster Email & Phone Number

Washington, Dc, Us

Leads blog strategy, working directly with SEO and editorial agencies to develop meaningful and valuable content and optimize articles, leading to a 22% increase in blog traffic and a 124% increase in blog revenue YoY. Directs content distribution across owned channels to communicate key brand points of difference. Mentors cross-functional team members by providing strategic guidance on email messaging, audience targeting, and website optimization to enhance user experience and drive engagement and revenue.Ideates omnichannel lifecycle journeys, determining the timing and content of resources and product education delivered through appropriate channels (e.g., in-app, email, landing pages, etc).Produces, deploys, and manages strategic initiatives (i.e. Nanit’s Sleep Schedule Generator tool), virtual events, and other programs to drive traffic, revenue, new customer adoption, and brand loyalty.

New York, New York, United States

Led product marketing, spearheading cross-functional go-to-market planning and execution, in partnership with Product Managers and marketing teams (eCommerce, retail, social, partnerships, etc.). Briefed and deployed all email, SMS, and in-app messages, leading to a 59% increase in email revenue and a 247% increase in SMS revenue YoY. Produced content for customers across direct channels including support documentation, community announcements and events, email and SMS, blog and in-app messages.Created a cross-channel approach to grow the Nanit Community, disseminate meaningful content, and convert members to customers.Launched, managed, and expanded word-of-mouth ambassador program, which contributed on average 18% of total customer referral revenue monthly in the program’s first year.

New York, United States

Led community management and moderation for the Nanit Community’s Support and Parenting forums. Established processes with the Customer Success team to build a high-quality support experience. Expanded our expert and content programs to provide valuable resources and connections to Nanit Community members. Developed and launched virtual event series including Nanit’s Parent Like a Pro Summit and Registry Real Talk series. Sourced talent and negotiated contracts to bring in keynote speakers with over 3 million collective followers on social media.

I act as a liaison between North Yarmouth Academy's Development Office and the Class of 2016 to promote giving, encourage attendance at events, and maintain alumni involvement with the school.

Arlington, Virginia, United States

Provided strategic insight, thought leadership, and project management services simultaneously for 15+ clients who leveraged Higher Logic’s Online Community and/or Marketing Automation software – a portfolio of $750,000 in ARR.Developed and delivered internal- and external-facing operations materials and training content.Mentored colleagues and delegated level-appropriate tasks to maximize efficiency, meet deadlines, and facilitate their growth and development.

Arlington, Virginia, United States

Easton, Pa

Easton, Pa

The Lafayette Activities Forum is a student programming organization that provides Lafayette College students with educational, recreational, cultural and social events. The Traditions and Community Engagement committee builds on traditions and creates new ones to preserve and enhance the student experience. As committee director, I manage a team of six peers and an annual budget of $40,000 to plan college-wide programs including Fall Festival, Rivalry Week, and multiple other events. This role includes leading committee meetings and presenting to the general board on a weekly basis, contacting vendors, and delegating tasks as necessary. I collaborate with the executive board, advisor, and marketing team to promote events and ensure consistency.As a chair member, I contributed to the committee through brainstorming sessions, research, and day-of event preparation and execution for events such as off-campus trips, the annual Fall Festival, and celebrations for the Lafayette/Lehigh Football Rivalry Week.

Easton, Pennsylvania

Worked with Academic Research Hub to assist student-athletes during Structured Study time and maintain an academic environment during study hours.

Greet and assist patrons, maintaining a professional attitude at all times. Maintain constant surveillance of patrons in the facility as an active guard, respond to emergencies as necessary. Participate in frequent individual and team training sessions to maintain lifeguarding skills and group performance.

Easton, Pennsylvania

Created weekly horseback riding lesson schedule by coordinating the instructor's availability with the class and activity schedules of 15-20 team members, accounting for experience level, transportation to the lesson, and weekly schedule variances.

Yarmouth, Maine

As Social Media Coordinator, I managed the Instagram presence of Lani Toscano Design and Heartwood Essentials, using professional photographs from past events that suited the brand image. I also updated the live Instagram 'stories' during events and reposted content from vendors, partners, and clients when applicable.As Graphic Designer, I brought graphic design in-house and sourced, hired, and collaborated with a professional printer to publish the projects I had created on time. These included day-of menus, escort cards, and table numbers created in Adobe InDesign. Additionally, I assisted in the preparation, execution, and clean-up of weekly weddings, working with the planning team, vendors, clients, and guests as necessary. I organized decorations, floral arrangements, and event rentals prior to each wedding and oversaw vendor set-up.

Raymond, Me

Camp Wawenock for Girls is a full-season residential summer camp on Lake Sebago in Maine which facilitates the development of lifelong leadership and interpersonal skills by creating an intentional environment. Through five camper summers and five years on staff, Wawenock has shaped who I am as a leader and as a person. My work as Media Director, which began in 2014, has driven my passion for marketing and enabled me to develop skills in Lightroom, InDesign, Illustrator, Hootsuite, and more. In addition to taking, editing, and uploading around 1,000 photos per week during the seven-week camp session, I have also managed short-term social media deadlines and long-term yearbook deadlines. From 2016-2019 I also managed a team of photographers and videographers to stay on top of the media output schedule.After two summers as a horseback riding instructor, I became the director of the program. Prior to each season I work with the Camp Directors to interview and hire staff, select 10 horses to lease for the program, and use my past experience as an instructor to compile materials and create an effective staff training program. Once the campers arrive, I support the growth of the riding instructors by leading weekly in-service training sessions and engaging in individual meetings on a regular basis. This position has facilitated the development of my peer-to-peer communication skills in both positive and constructive conversations with staff and campers and enabled me to practice group problem-solving in time-sensitive situations.

Easton, Pa

Polliwogs and Petunias is a growing small business located near my college in Easton, Pennsylvania. In addition to helping customers select and purchase products, I worked with the business owner to develop the online and social media presence of the store. This process involved photographing products to create engaging Instagram and Facebook posts for current and future customers and updating the website regularly. Additionally, we researched and planned the implementation of Instagram's "Shop Now" feature to sell products in the future.

Easton, Pennsylvania

Bachelor'S Degree, International Relations And Affairs

Activities and Societies: Sigma Iota Rho Society for International Studies, Lafayette Activities Forum Leadership, Pi Beta Phi Sorority.

Specialized Semester In Marketing, 4.0

Classes: Consumer Psychology, Introduction to Marketing, Branding New Business Ventures and Making Visual Media. Throughout the semester I.

Education record

Activities and Societies: Class Activities Coordinator, Local Key Club Founding Member, Field Hockey, Lacrosse, Indoor Track, Treble.