Business Development Manager of Creator Partnerships of The Cohort; a place for creators to come together and discuss the realities of being a creator in the modern world. through our exclusive curated experiences, industry mixers, and a private discussion forum for likeminded individuals, we're building a community of creators for the next digital age.

marketing for humans with big ideasPlan and execute promotional marketing events to increase brand awareness in local markets. Implementation includes identifying and executing event marketing strategies (digital + guerilla marketing tactics), building and maintaining relationships and partnerships with local businesses and influencers, and execution of all promotional and event details.Develop and implement email, SMS and Instagram strategy for both day-to-day marketing tactics and monthly launch campaigns. Manage nose to tail email + SMS campaigns including all strategy, copywriting, scheduling, analyzing campaign performance, and strategically adjusting outreach language based on performance Develop and implement strategic Instagram posting across multiple different influencer and brand accounts

-Develop, launch and run affiliate campaigns using strategic commission optimizations, running GAP, SimilarWeb and SERP analyses, and utilizing promotional opportunities to drive traffic-Grow and maintain affiliate + influencer relationships-Oversee day-to-day operations of affiliate programs through various tracking platforms (Impact Radius, LinkShare, AvantLink and ShareASale)-Generate detailed reporting and analyze publisher performance to provide strategic optimizations and recommendations to client that supports revenue and acquisition growth to meet client's milestones-Develop and present weekly, monthly and quarterly reports to analyze campaign performance-Lead weekly performance meetings, strategy meetings, and quarterly business reviews with executive level contacts-Serve as point-of-contact for questions relating to client’s marketing initiatives & program structure

MARC USA has merged with BFG and blr | further to form 9Rooftops - a bold new agency built for brands who need results now. Our data-fueled strategies help brands rise above the competition with culturally relevant high-performance creative solutions that generate energy, action and revenue.

MARKETING STRATEGY + MANAGEMENT-Assisted in the strategy, execution and launch of multi-media campaigns, including the use of print, out-of-home, paid rich, native and display digital media, organic and paid social media, website, CRM, TV, CTV, and cinema.-Brainstormed and implemented creative, social and web strategy components for various clients based on budget, timing and advertising goals.-Managed a variety of web, design, development, UX, and digital projects for a multitude of clients.-Strategized, pitched, executed, and oversaw interactive web and social content projects, as well as web components such as basic website edits, new web pages, new websites, optimized website navigations, and more.-Pulled, analyzed, and reported on bi-weekly media reports, google analytics website data, CRM campaigns on a weekly, bi-weekly, monthly, and yearly basis. This data was used to create EOY campaign recap reports + recommendations.INFLUENCER + PR:-Vetted influencers for multiple client campaigns based on factors such as engagement rate, price, audience demographic + engagement, etc.-Utilized tools such as InfluencerDB and Phlanx to locate social influencers prominent to client campaigns.-Directly recruited influencers using social tactics, agents, and 3rd party platforms based on the client's campaign needs-Negotiated influencer rates and contracts, oversaw and approved influencer brand content, and performed general social reporting

Establish and maintain relationship with recruited City RepsHold one community meeting per month with all CRs to report on task assignments, events, and general updatesPlan and execute events Identify key partners, venues, people, events, press opportunities, etc. Localize monthly task menus for CRsCollaborate with Regional Manager on localizations and editsAct as liaison between CRs and Regional Manager and/or the CompanyAssist CRs in compiling all monthly task reports + proof and submitting their payment requests by the last day of each monthCompile city breakdowns and city social calendars. Social calendar to be updated ongoing. Submit weekly updates to Regional Manager using the provided weekly update template Attend bi-monthly standing calls with manager & Market Lead and, among other things, propose event ideas and partnerships during calls and provide recaps on concluded events/partnershipsActively update all tracking documents provided through the program

• Writing articles • Networking • Website page building and design• Formatting

Write health, nutrition and fitness articles for online and print magazine

Executive Director of Social Media for the Backdrop Magazine Marketing Team

Intern

Receive pre-recorded interviews to script into a profile for the website of United Way of Allegheny County. • Noted important information • Wrote, edited and finalized all profiles, • Scripted headlines for all profiles • Highlighted sound bytes for the each profile.

• Assist with any and all special projects through Office Services • Deal with and organize all paper files in firm• Network within firm as well as with other companies