Mackenzie Waldron Email & Phone Number

Boston, Ma, Us

Art direction and creative lead at EF Academy

Boston, Massachusetts, United States

MetLife Insurance- Pet & Dental Insurance Creative PodsEvenflo, Goodbaby International- Campaign & Promotion

Boston, Massachusetts, United States

Leads creative and art direction for advertising campaigns for purpose-driven brands. Works with clients across many industries including healthcare, education, non-profit, and multiple government agencies. Collaborates with copywriters and teammates to create brands, multi-channel campaigns, apps, websites, AR experiences, social media content, and print materials to achieve client goals. Manages direct reports, mentors junior talent, and leads the team’s continuing education efforts. Directs shoots, assists in production planning, and collaborates with production partners on post-production.Key AccomplishmentsLead the art direction of app that teaches youth social emotional learning, in an engaging and innovative way. The app and it’s classroom-learning program equivalent are being implemented in school systems state-wide.Elevated the state of MA’s tourism product through national multichannel campaigns and significant growth of social media accounts.Clients include: MA Office of Travel & Tourism, MassDOT, City of Boston, MA Department of Public Health, Climate Beacon, MA Office of Problem Gambling, Boston Public MarketIndustries: Government & public sector, tourism, public health, non-profit, healthcare, education

Boston, Massachusetts, United States

As a part of the External Affairs Marketing Department, we advanced the strategic interests of the university by promoting NU’s unique strengths. As the university’s institutional-level creative team, we created and upheld brand standards, produced structurally complex websites, and executed dynamic campaigns.Key AccomplishmentsAwarded the Grand Gold Circle of Excellence Award from the Council for Advancement and Support of Education for the impact made by my team’s COVID-19 Response Marketing Campaign.As Design Lead, created and oversaw the rollout of the website and advertising campaigns for Northeastern’s new London, UK campus.

Strategically designed impactful fundraising materials for a number of non-profits. Developed direct mail campaigns, annual reports, infographics, and digital graphics. Worked in partnership with strategy team to tactfully fundraise and test performance. Clients include: Make a Wish, Feeding America, and Wounded Warrior Project, among many other national non-profits.

Framingham, Massachusetts, United States

Worked with the digital and print teams on various promotional marketing materials. Conceptualized campaign graphics with a team to be used in broadcast, social, e-mail, and in store advertisements. Styled and directed photoshoots to be used in e-mail campaigns.

Develop and execute innovative and imaginative creative designs for a wide variety of print and web accounts. Create illustrious, new designs for packaging, logos and branding, websites, trade show and event collateral, and social media graphics spanning a vast array of mediums. Oversee and deliver social media content and strategy, lead Design Squad team meetings, and provide professional support to team members.Key Accomplishments:Lead the Fancypants Baking Co. rebrand including logo, packaging, and website generating a 50% increase in sales in the first month after launch.Co-led Design Squad meetings to promote team building, skill development, and goal setting.Clients: MSPCA-Angell, Boston Mutual, Woodchuck Cider, Golden Road Brewing, Fancypants Baking Co.Industries: Consumer packaged goods, alcohol (liquor, beer, wine, cider), grocery, non-profit, b2b, real estate, finance

Boston, Massachusetts

Led art direction and production of various advertising campaigns including print, online, social media, and brand development. Photographed, styled, and art directed several shoots for print, social media, and digital campaigns utilizing expert hands-on knowledge of typography, layout, and animation practices.Key Accomplishments:Conceptualized & produced social media campaigns for numerous brands including organic and paid. Integral member the New Business Team facilitating the design of presentation decks and supporting with campaign design and strategy.Clients: Hasbro Brands (Play Doh, Nerf, My Little Pony), Trip Advisor, Mission Foods, OrtholiteIndustries: Toys, tourism & travel, grocery, consumer packaged goods, b2b

Boston, Massachusetts

Partnered with writers to execute creative branding concepts and strategies to support the Bank of America account. Conceptualized and generated social media content including Instagram, Facebook, and Twitter. Led the expansion of the brand’s asset library through shooting lifestyle imagery for future use. Created advertisements for Corporate Social Responsibility sponsorships and provided professional leadership to support college interns.Key Accomplishments:Dramatically increased organic growth of art directed Instagram account from 1K to 13K followers in 6 months.Conceptualized and executed a high-profile Times Square billboard as part of BoA’s annual Small Business Week campaign.Clients: Bank of America

Syracuse, New York

During my time at Telefund, I started as a caller and was later promoted to train and manage callers. As a caller my responsibilities included calling alumni and parents of students who attend Syracuse University to inform them of the university's current events and to persuade them to donate to the Fund for Syracuse. As a manager, I hired, trained, and managed employees, and ran incentive programs to motivate callers and increase donations.

Syracuse, New York Area

Designed promotional materials, newsletters, posters, and advertisements for high-profile University events. Recruited, hired, and provided professional team member support to a staff of eight. Key Accomplishments:Spearheaded the creation of an original brand style guide to facilitate consistent, successful branding across the organization.Founded the first Design Board for University Union to serve as the official entertainment programming board for Syracuse University.Produced illuminating print, social media, and product graphics for five popular, sold-out events each semester.

Providence, Rhode Island Area

Collaborated with Instruction Design and Package Design teams to produce toy instructions and packages for brands including Nerf, Mr. Potato Head, and My Little Pony. Supported package and photo shoots utilizing established brand guidelines. Key Accomplishments:Conceptualized and developed a new Mr. Potato Head product and design line selected by senior management for product production and sale.

Delegated as a member of the marketing team to deliver advertisements for clients published in Boston Magazine, Boston Weddings, and Boston Home. Directly interfaced with clients and colleagues to ensure production guidelines and deadlines were met.Key Accomplishments:Successfully completed rigorous, in-depth internship program demonstrating proficiency in Graphic Design.

Bachelor Of Fine Arts (Bfa), Communications Design

Activities and Societies: Sailing Team, Ski Club, Peer Advisor for the College of Visual and Performing ArtsAwards and Honors Dean’s List.

High School Diploma, Honor Curriculum