Mackenzie Young Email & Phone Number

Austin, TX, US

Boston, Massachusetts, US

New York City, New York, US

• Curate Social Media Strategies to align with client business goals and obtain desired outcomes. Work with internal teams (Search, SEO/SEM, Organic Social) to align strategies across all digital efforts for the client.
• Led and managed global paid social initiatives for a client by collaborating with 12 countries across four continents, and customized reporting templates to cater to diverse goals.
• Interacted with the SEO team to execute a comprehensive digital strategy valued at $150K for the introduction of a new product.
• Implemented pre-launch awareness campaign, executed lead generation campaign to capture leads, and conducted A/B testing of creatives to gather insights into target audience behavior as part of the overall strategy.
• Designed and executed a paid social strategy utilizing a $100K budget to amplify the organic reach of content and improve channel performance.
• Executed a comprehensive strategy involving 12 campaigns across three platforms with distinct objectives to engage consumers at various stages of the marketing journey.

Boston, Massachusetts, US

• While working over here, I had the privilege of liaising cross-functionally with internal teams to translate clients' visions into effective social media strategies. I have extensive experience building campaigns with.
• Managed and monitored campaign budgets exceeding $650K and topping millions annually, utilizing data from DCM and tracking expenses in PRISMA.
• Conducted an official A/B test on Facebook and Instagram with a budget of $20K to gather crucial insights on creative performance and audience engagement.
• Developed seven targeted audiences for the next season's media plans, collaborating with internal and external stakeholders to ensure alignment.

Annapolis Junction, MD, US

• Create/monitor monthly giveaways on social media. Actively engage with clients and potential clients on a daily basis.
• Familiar generating Google Tag Manager and Facebook ads.

Focusing on getting into Graduate School (MBA).

Sandy Springs, Georgia, US

• In this job role, I played a critical role in expanding brand awareness and advancing revenue through social media marketing efforts. On a daily basis, I facilitated 10-30 social media conversations, engaging with.
• Developed and executed organic social media plans for a portfolio of 15-20 clients, ensuring timely project completion while maintaining precise daily updates of Salesforce records.
• Updated and maintained Salesforce records with accuracy and precision on a daily basis.

Partnered with UVM Communication Consulting course students to strategically resolve problems to achieve client marketing needs. Conducted 10 interviews with individuals on the autism spectrum requiring versatile communication. Constructed 3 stories detailing the personal journey of individuals to help convey the work done by Champlain Community Services.

Supported branding, marketing, and business operations and completed market research for informational interview purposes.

Supported fundraising efforts for nonprofit events including soliciting food, prizes, and donors. Utilized strong technical proficiencies to create visually appealing fundraiser advertisements and record applicant records for on campus houses.

Drafted donation letters for sponsors and designed fundraising brochures. Provided weekly updates to the board regarding event progress. Researched potential venues and performers for non-profit event.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Dual Degree In Public Communication And Community Entrepreneurship.