Mackenzie Zaruba Email & Phone Number

Lincoln, Nebraska Metropolitan Area

Lincoln, Nebraska Metropolitan Area

Lincoln, Nebraska Metropolitan Area

Lincoln, Nebraska Area

• Brainstorm with local businesses to develop an approach to on-campus advertising• Interact with account managers to design advertisements with quick turn around• Brand and develop print/digital promotional materials for on-campus events

• Led the creative team in developing an interactive experience campaign for Tinder targeted at Generation Z• Determined creative assets, artistic features and all-over style of the campaign based on heavy research• Crafted a deep-dive lookbook into the minds of Generation Z and Tinder• Assisted in crafting digital ads, out-of-home, video, motion graphics, apparel and microsite design for use in the final pitch

Lincoln, Nebraska Area

• Strategize with a team to develop campaigns and manage social accounts for athletic teams• Create branded graphics for use throughout the corresponding season• Live tweet game updates with corresponding graphics and video clips

Lincoln, Nebraska Area

• Assist Hudl Studios with creating innovative graphics for use on social platforms• Develop brand integration mockups for use in media sales and national brand partnerships• Design short time motion graphics through sketches for use on Instagram

Lincoln, Nebraska Area

• Conceptualize stories through visual elements, props, and various compositions• Scout and select locations for executing photoshoots• Direct shoots to the desired composition through visual storytelling techniques• Perform edits, re-touch, and enhancements through Adobe Photoshop and Lightroom

Lincoln, Nebraska, United States

• Worked with the creative team to develop an inspiring B2B campaign for Adobe Experience Could for Advertising.• Crafted digital ads, out-of-home, video, and motion graphics for use in the final pitch.National Student Advertising Competition 2020 - District 9 - Second Place, Best CopyNebraska AAF ADDYS - Silver - Consumer CampaignNebraska AMA Prism Awards - Prism - Digital AdsNebraska AMA Prism Awards - Prism - Animation/Motion GraphicsNebraska AMA Prism Awards - Prism - Short Form VideoNebraska AMA Prism Awards - Sterling - B2B Marketing CampaignNebraska AMA Prism Awards - Sterling - Integrated Public Relations

Lincoln, Nebraska

• Designed print/digital promotional materials for membership campaigns and in-house events• Handled vendor communications for promotional materials

Lincoln, Nebraska Area

• Developed event promotional and new student recruitment materials for the marketing team using the University of Nebraska-Lincoln College of Architecture's brand.

Lincoln, Nebraska Area

• Collaborated with the University of Nebraska-Lincoln's recreation marketing team to create and implement designs drawing attraction to the adventures of the outdoors while also following the University of Nebraska-Lincoln's branding rules and specifications.

Holdrege, Nebraska, United States

• Prepared and created activities for various ages of children in a safe and inclusive environment.

Holdrege, Nebraska, United States

• Assisted the corporate Financial Controller by organizing files, making copies, answering phones, and scanning files into the EQUIP system.

Holdrege, Nebraska, United States

• Worked directly with customers daily taking orders, handling money, preparing food, and serving. while also,• Trained new employees and acclimated them to the working environment.