• Serve on founding team; lead social to highest sales conversion channel at collection launch—1st DTC brand• Overseeing social and digital strategy for Who What Wear US & UK, Marie Claire US & UK• Direct Social team; generate 3.18M Instagram impressions/month; drive 6% conversion/70%+ CTR to on-site sales:• Built 2022 and 20223 social growth models using a multivariable growth model accounting growth and OKRs• Lead US Social to 10M total followers—Facebook/Instagram/TikTok/Twitter through prioritized social strategy• A/B testing organic social to convert to paid social, community management, and new social franchises• Create social franchises for tentpole moments to scale community engagement by 43%+; tactics include leveraging:• Interim Chief of Staff to CMO, preparing CCO/Co-Founder for an annual board meeting to scale budget by $120K• Spearhead strategy for EU market penetration to increase unique views—15%, reflecting scaled footprint for UK media• Produce viral YouTube video reaching 11M views/$12k+ revenue• Managing and leading digital video strategy growing Who What Wear’s YouTube Channel by 63% MoM• Managing and leading digital short-form video strategy exceeding Marie Claire US’s TikTok growth goals by 25% within the 1st month, passing 16k followers in 2 months, and passing 2 million likes• Lead branded content with Media Revenue Team: Past clients, I.E. Macy’s/Athlete/Free People/Bulgari/Balmain/Clinique• Spearhead Who What Wear Collection social-first shoots, resulting in $65k+ savings for DTC budget

The host and co-producer on the LA Comic Con official podcast, The World Needs Nerds

•Liaised with content acquisition /email marketing/marketing/communications/platform marketing/technical team•Developed cross-promotional programs: Tyler Perry/Will Packard/Ms. Pat/TD Jakes•Scaled internal performance—15%: 5.7% social growth via paid social/new franchises, matching industry benchmarks•Teamed with ViacomCBS leaders to create promotional/digital/brand marketing; defined social/digital strategy•Drove deal negotiation while building strategic direction for partner marketing, managing key partnerships such as The Stacks/Daniel Watts/Simon & Schuster/ViacomCBS; collaborated across multiple internal teams, I.E. legal, marketing, corporate responsibility, and corporate brand management, serving as the key point of contact•Managed business-related elements of partnership deals during execution (pitch/production/art direction/sourcing/budget)•Supported VP; created internal reporting trackers/presentations; led campaign: NAACP Image Award nominee, “Bigger”•Built strategic direction for partner marketing through written strategy/content plan; wrote “internal brand bible:”

•Led high performance/volume partnership department; managed 2 direct reports/20 additional team members consisting of:•Integrated marketing/branded content/strategy; worked with clients across media/entertainment/other verticals, I.E. Amazon Studios, NBC Universal, Budweiser, and Skinny Pop•Secured approximately $850K in branded marketing proposals•Secured first Sports Partnership with the NHL for the NHL Playoffs•Drove Betches first licensing deal with Paperless Post•Managed campaign for Amazon Studios; gained press coverage from CNN, Women’s Health and Hollywood Life•Reached year-end sales goal at the end of Q2; generate $1MM+ per/quarter—scaled revenue by more than 20%

•Designed case study analysis template for NBCU Fall Scatter deck; aided executives in “Upfront” presentation•Transitioned YouTube/Fubo/Hulu into NBCU streaming partnership; analyzed competitive advantage research•Managed marketing Telemundo Deportes; oversaw $50M+ sales strategy portfolio•Developed marketing strategy for 2018 FIFA World Cup across all Telemundo Deportes platforms•Built marketing toolkits and decks for the 2018 FIFA World Cup and Telemundo Deportes ad sales team•Aligned pricing/marketing strategies: 2018 FIFA World Cup, 2019 Women's World Cup, and 2019 Copa America

• Grew influencer pipeline; identified minority influencers to help grow brand for Unbound• Identified new business pipeline through minority female influencers, reaching 10,000- 15,000+ potential customers• Drove offline brand activations process from ideation to execution using feedback to inform for future event strategy• Negotiated/secured podcast partnerships, expanding brand awareness—10,000+; featured on local NY Times section cover

• Translated data-based findings into relevant insight to guide film life cycles for projects: Ben Hur, Teenage Mutant Ninja Turtles, Arrival, Fences, and Florence Foster Jenkins• Generated Qualtrics survey distributed in Mexico—50,000+ respondents; gauged release window with $1M invested • Served as an advisor and creator of research startup aimed toward millennial, non-linear based film and television research

• Supported development of creative/advertising across departments; assisted content editors; researched app landscape• Utilized customer insight to create integrated marketing strategy—Harper’s Bazaar app; wrote for digital arm • Conducted independent study of lean operations to streamline operations/publishing cycle; presented to professors at Columbia

• Managed marketing strategies for 25 clients in the US, Africa, Japan, and the Caribbean, to build a communications strategy• Acted as government liaison serving on a board for women’s empowerment• Led NicelyApp project; served in the creation of Nicely branding through logo, press kit, and mission creationo Gained 5-10 new downloads, daily, while keeping marketing campaigns and promotions customer-focusedo Improved SEO/CRM using customer insight data; generated 25-30 unique web visitors dailyo Launched 4 social media platforms, designed content/presented metrics; generated 10-15 new followers dailyo Built operational logistics for 50+ clients around the DC Metro area, supporting 10 artisan vendors in specialized R&D

Implemented and managed press for 250+ national and international media outlets, and organized and ran the hospitality suite for approximately 100 corporate sponsors.

Facilitated the volunteer outreachOrganized 1,500 member Special Teams databaseManaged 500+ Special Teams volunteers for 20 events throughout South Florida, additionally managed 150 rotating volunteers for Dolphins home gamesDeveloped incentive strategies for Special Team volunteers in order to retain volunteer engagement

Photographed, developed, wrote, edited, and published style posts around the University of Miami campus for an internationally popular style blog that was featured in the New York Times.

Oversaw athlete and executive media training for major league and extreme sport clients. Coordinated the development of media operations, marketing schemes, and promotional plans for approximately 10 clients Developed and cold called 500+ media contacts, and confirmed 20 Sponsors for Sports Employment Inc.’s virtual career fair.

Confirmed and managed 50 different national and international media outlets, and fundraised over $500,000 for NFL Hall of Fame member Michael Irvin's Foundation.

Assisted the hosts and production team in scouting locations, developing, shooting, and producing show segments for BET's Black Carpet

Wrote scripts, interview questions, and researched for 106 & Park Live and 106 & Park BET Awards Red Carpet