Mackenzie Coopman Trizzino Email & Phone Number

• Planned, directed and managed all company public relations efforts, including press releases, media relations, media training, executive thought leadership content and more.
• Worked directly with parent company's investor relations team to strategically communicate news to shareholders.
• Worked directly with company’s executive leadership team to develop and draft internal communications strategy and messaging amid company M&A.

Greater Chicago Area

• Lead PR strategies for 13-15 national franchise brands
• Build and manage relationships with clients
• Assist in the development and execution of creative integrated campaigns to achieve client objectives
• Spearhead story idea development efforts to creatively tell brand stories

Greater Chicago Area

• Conducted PR outreach at local, national and trade levels
• Built relationships with key media and influencers
• Drafted press releases, content marketing and crisis communications for clients

Chicago, Illinois

• Develop and implement social media strategy for one of Chicago's largest health care networks, managing all aspects of social platforms including content creation, analytics, SEO and SEM best practices
• Conduct media outreach and foster relationships with reporters
• Write and edit pitches, blog posts, client memos, press releases and assist with proposal writing and graphic design
• Design promotional materials, proposals, client reports and infographics using Adobe design… Show more
• Design promotional materials, proposals, client reports and infographics using Adobe design software
• Consistently achieve media placements with national, regional, state and local media Show less

Greater Chicago Area

Iowa City, Iowa Area

• Organized and maintained human resource files
• Updated and renewed licensure for out-of-state provider enrollment
• Developed content and layout for annual report and weekly internal message board
• Claim adjustments and payment posting

Iowa City, Iowa Area

• Contact recent graduates to survey current employment/education status
• Collect placement data to send to Iowa Board of Regents
• Assist in identifying links between academic/extracurricular involvement and career outcomes
• Develop rapport and foster relationships with University of Iowa's newest alumni

Phoenix, Arizona Area

• Assisted in the planning and development of a clinical innovation pilot program aimed at improving patient retention rates
• Received A3 Lean Six Sigma certification
• Collected and measured data to evaluate short and long term project goals
• Initiated the planning and strategizing of two Kaizen improvement events in areas of brand marketing and clinical improvement
• Created and presented final project to key senior hospital leadership staff, including CEO, CFO, CIO, CNO, and… Show more
• Created and presented final project to key senior hospital leadership staff, including CEO, CFO, CIO, CNO, and others. Show less

Greater Chicago Area

• Monitored and tagged multiple social media platforms to create meaningful analytics
• Composed press releases, pitch letters, and research reports for both internal/external communications
• Created and designed a digitally formatted internal corporate newsletter
• Developed strategies and outlines to maximize use of social media profiles and content

Iowa City, Iowa Area

• Planned, coordinated, and marketed educational events for first-year journalism students
• Developed and maintained relationships with field professionals to create network of contacts and resources
• Coordinated resume workshops as well as internship/job fairs
• Promoted UI School of Journalism and Mass Communication as well as the major and served as resource to first-year students
• Worked with SJMC faculty members and alumni to promote as guest speakers and network contacts