Mackenzie Childs Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

- Identify potential new business leads by conducting market research and analyzing trends within the influencer marketing industry.- Utilize CRM tools to manage sales activities, track leads, and monitor client interactions, ensuring accurate record-keeping and data analysis to support strategic sales decisions.- Support the creation of sales collateral, including presentations and case studies, to effectively communicate BGD's mission and the impact of influencer partnerships on brand visibility and engagement.

-Cultivated relationships with a $2 million+ portfolio of clients, ensuring high levels of satisfaction by leading client calls and having consistent communication throughout campaign rollout.- Provided data reporting on key performance metrics delivering each project on time, and within budget, with an average of 150% over-delivery on content performance.- Managed internal teams ensuring deadlines were met and mitigating potential risks that may hinder campaign success.- Analyzed campaign results to identify and highlight improvements, enhancing future project successes and maintaining a 100% client retention rate.

- Managed 2 social media advertising campaigns for client, including budget allocation, targeting, ad creation, and performance monitoring, to maximize ROI.- Lead 3 client calls throughout campaign to effectively communicate to internal members client priorities and needs.- Analyzed key performance metrics through Facebook and Google Ads to evaluate the effectiveness and results of digital marketing efforts.- Conducted market research on competitors to evaluate effectiveness of their strategies and communicated findings to internal teams.- Certifications: Google Analytics, Google Search Ads, Apple Search Ads

Los Angeles, California, United States

- Grew social following by 50% by curating an interactive feed with shopping links to over 120K+ followers to drive sales.- Generated 20 million impressions over various social platforms which increased brand awareness and increased site traffic by 15%.- Planned and executed booking major talent for 3 activations and collaborations with an overall reach of over 3.2 Million.- Managed all day-to-day communications and interactions via email and Instagram DM’s with influencer networks to build long-term relationships.

Los Angeles, California, United States

- Curated best practices curriculum to be shared with over 2,000+ Managed Creators through various webinars to educate on account growth and engagement.- Analyzed partner relations and progress by creating 40+ Creator Case Studies to be shared internally and with onboarding partners to highlight creator successes- Planned and hosted wellness webinars and weekly live Q&A sessions to provide creators with adequate resources to combat creator burnout– a key initiative TikTok was pushing in 2021.

Los Angeles, California, United States

- Led a team of 10+ members, fostering a collaborative work environment that improved team productivity by 50% and reduced turnover by 15%.- Orchestrated and executed over 12 events annually, ranging from workshops to virtual town halls and business fairs consistently receiving high attendee satisfaction ratings.- Oversaw recruitment, training, and integration of new team members, ensuring a smooth assimilation into the organizatation and work processes.- Resolved conflicts within the team using a mediation approach that promoted mutual respect and open communication, maintaining a positive work environment.

Los Angeles, California, United States

-Free peer learning offered to more than 4,000 historically underrepresented students that build on premise of critical thinking and intellectual independence in courses from Humanities and Social Sciences-Led personalized sessions throughout the week with over 10 students that aim to place students at the center of learning-Designed a worksheet every week that allows students to interpret material, question concepts and test ideas encountered in class-Organized meetings with the professor more than four times in a quarter to maximize student collaboration with course

Los Angeles, California, United States

-Developed and implemented comprehensive social media strategies to enhance brand visibility, engagement, and conversion across various platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.- Monitored social media channels for trends, conversations, and opportunities, and proactively engage with followers to build community and drive meaningful interactions.- Analyzed social media performance metrics using tools such as Google Analytics and Facebook Insights to track key performance indicators and optimize content strategies for maximum impact.

-Coordinated 30+ mentorship connections between current FSPH students and AlumniManaged office operations, including answering phones, greeting visitors, and handling incoming and outgoing correspondence.- Prepared and distributed documents, reports, and presentations for internal and external meetings.- Performed excellent organization skills, using Microsoft Office to keep track of and manage weekly projects, events, and meetings for the Office of Alumni Affairs- Provided administrative support to various departments, including HR, finance, and marketing.