Mackenzie Strong Email & Phone Number

Calgary, Ab, Ca

Toronto, Ontario, Canada

As part of the project delivery team for the BMW USA account, I am responsible for leading cross functional teams in the production of new component and template development within the brand's Digital Design Library. From scope and estimate creation, resource planning and coordination, financial tracking and burn down reporting and overseeing deliverable creation with the creative, strategy, copy, technology, content and QA teams, my role is focused on delivering high caliber digital experiences.

Toronto, Canada Area

Working onsite at Unilever Toronto, I'm responsible for content updates across all brand.com's in Canada. Servicing both beauty & personal care and food & beverage, I work closely with brand managers and internal creative teams to publish new innovations and strategic search content for brands such as Dove, St. Ives, AXE, TRESemme, Vaseline, TAZO, Hellmann's, Magnum Ice Cream and more.

Vancouver, Canada Area

Vancouver, Canada Area

Through management of several client accounts in the tech and CPG industries, I have led dynamic digital projects such as multi-channel advertising campaigns, microsites, crowdfunding campaigns, technology composition displays, and product launch campaigns. From project inception to completion, I work directly with clients to align strategic objectives with creative deliverables, and I am responsible for the coordination and review of internal resources. In addition, I work with the copywriting team to develop strong and engaging copy for videos, emails, microsites and printed collateral.

Vancouver, Canada Area

As a junior member on the agency's Account Team, I am responsible for managing project timelines, budgets and processes for Technology clients based in Western US. As a direct contact between our clients and our creative teams, I champion excellent work executed through digital means, including microsites, promotional videos, packaging, event collateral and display ad campaigns. My role also encompasses developing proposals, resource schedules and project estimates to build new business.

Calgary, Canada Area

My love for words and crafting brand-aligned content has found its home at Trout + Taylor. Whether it's editing existing content or developing new copy for an emerging brand, I work closely with the Creative Director and Project Manager to create meaningful content for websites and print collateral.

Calgary, Canada Area

My role as a marketing & communications strategist at The Commons, Calgary's boutique co-working space, encompasses producing both internal and external communications in tune with the company's brand voice. Through web, social media platforms, MailChimp, and other digital mediums, I am responsible for writing and deploying creative advertising concepts that are aligned with the editorial calendar and strategic marketing plans. Community is key at The Commons, and through effective internal and external marketing, my work focuses on both attracting & retaining members through creative communications solutions.

Calgary, Canada

From managing first impressions to providing event support for new issue launches, my role at Branded has been an integral part of building the foundation to my career in marketing. I provide administrative support to the editors, writers and designers of Calgary's lifestyle magazine, and write weekly contributions to its sister company, It's Date Night YYC. Through this content creation, I infuse the heart and soul of It's Date Night's brand into each piece and develop contributions that are timely and relevant to what's up & coming in Calgary.

Calgary, Canada

During my time at Canada's first Nordstrom location, I excelled in handbag sales and developing key relationships to garner repeat business. I set and surpassed personal sales targets while supporting the goals of the Handbag department, and opened over 75 Nordstrom Debut Rewards accounts as a means of building unique relationships with customers of the luxury retail store. Through purchase follow ups, exclusive event invitations and new merchandise suggestions, I was able to act as an expert to the customer and provide outstanding service. Through this position, I was also enrolled in several of Nordstrom's Personal Selling classes to strengthen my unique sales approach.

Calgary, Canada

As part of the company's Sustainability & Communications department, my responsibilities include assisting the planning and execution of high profile company events, digital media, communication & production planning for a wide array of company collateral. I work closely with the brand management team in embedding a new brand across the organization as well as provide support for the company's visual asset library.

Calgary, Canada Area

As an extension of "The Return On Credentials: An Empirical Analysis of Canadian Business Schools' Faculty Credentials", I worked closely with leading scholars in the Marketing Departments of Mount Royal University, University of Calgary & Ohio University to examine and compare academic & professional qualities of faculty members across Social Work & Law Schools in Canada.

As Marketing Communications Coordinator/Account Manager, a role I have coveted since the company's inception, I have fulfilled online content and built profitable relationships with vendors for the wedding management platform. This included producing over 100 quality articles to align with brand values, as well as building and overseeing Bridezilla's digital intranet. Also, I have generated over 50 new deals with industry professionals for our Vendor Listing division and managed these accounts while providing outstanding customer service to all of our valued partners. Through this position, I have honed the ability to build a strong presence on various Social Media outlets and practice Multi-Channel Marketing.

As office manager of the interactive media agency, I am responsible for managing content on select clients' websites,as well as various administrative tasks, such as processing and reporting monthly expenses and maintaining inventory of all company supplies. This position also includes ad-hoc market research and data entry, which has allowed me to refine my analytic skills and Microsoft Office proficiency.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Marketing Society

Human Relations Professional, Human Relations & Leadership Development