Mackenzie Feldman Email & Phone Number

- Drive customer retention and business expansion by ensuring that each customer derives the most value possible from the platform.- Demonstrate the ability to comprehend and articulate customers' requirements, as well as translate the same into an end-to-end solution to business challenges.- Match customer needs to specific Sprinklr use cases, product features, benefits, and value propositions.- Accelerate customer contract consumption, product adoption, and revenue generation through up-/cross-selling.- Serve as the day-to-day contact for brand stakeholders, agency representatives, and system administrators.- Contribute insights that support world's leading brands and their agencies in building seamless social media campaigns and process-flows mapped to their business needs.- Pinpoint platform gaps and optimization opportunities; configure the appropriate solutions to ensure the fulfillment of client expectations regarding platform use-cases and functionalities.- Capitalize upon opportunities to improve operational efficiencies and select suitable entities who could potentially benefit from utilizing AI to drive greater ROI.- Cultivate senior-level relationships with a focus on trust; develop client champions and identify key stakeholders.- Identify development areas for product improvement and partner with product managers and engineering to integrate necessary corrective actions.- Demonstrate advanced knowledge of the native channel's products package.-Provide oversight and mentoring to Ads Managed Services team, communication of employee performance, risks and issues with utilization.-Manage the effort to implement standards and process across the Ads Managed Services team.

Orange County, California, United States

Huntington Beach, California

- Formulated strategies for paid social and affiliate marketing, as well as campaign enhancements to meet ROAS goals.- Attended and participated in high-level meetings with senior leadership and stakeholders, explaining proposed actions and justifications to obtain buy-in.- Supervised the fulfillment of creative direction needs for paid social advertising channels; offer insights and modify future creative requests.- Allocated monthly budgets for all digital channels based on performance and revenue goals.- Prioritized and delegated tasks to team members in support of day-to-day demands and special projects. - Reviewed relevant data through Rockerbox, a multi-touch attribution platform, to acquire an advanced understanding of campaign effectiveness, consumers’ path to conversion, new vs. existing customer purchases, and products purchased from paid social campaigns.- Liaised with the executive team on a monthly basis to report paid social and affiliate performance and assess progress towards monthly and yearly goals.- Capitalized upon opportunities for channel optimizations by analyzing data in Ads Manager, Google Analytics, and Rockerbox.- Completed regular professional development and travel to industry conferences to sustain current knowledge of technological advancements and best practices.

Costa Mesa, California

- Orchestrated digital prospecting and retargeting paid campaigns across Facebook, Google Display, AdWords, Streaming Audio, and Connected TV.- Achieved outcomes including revenue growth, brand awareness, or customer base expansion. - Produced strategy test plans to advise future creative development.- Performed keyword and audience research to expertly craft campaign strategy and meet client KPIs.- Contributed optimizations for clients’ websites to support conversion tracking through tagging via DialogTech, Google Analytics, Facebook, AdWords, Bing, and Google Tag Manager.- Bridged communications with the analytics team regarding weekly and quarterly reports to recommend performance improvements. - Demonstrated up-to-date knowledge of market conditions, including competitors, trends, and consumer preferences.

Newport Beach, California

- Conceptualized and implemented social media strategies spanning across paid digital platforms.- Interfaced with client representatives to comprehensively define their needs and goals, manage expectations, and present performance reports.- Tracked performance to drive the achievement of clients’ business goals and campaign objectives.- Coordinated and updated client’s social content calendars; liaised with internal stakeholders to inform the creation, support, and execution of campaign initiatives across key digital channels.- Conducted post-hoc follow-ups to assess client satisfaction and identify gaps/opportunities for improvement. - Maintained oversight of 5 subdivisions of United Healthcare’s brand paid social accounts, including KPI establishment, paid performance monitoring, and content optimization based on results.- Compiled and synthesized data to derive insights for clients on a weekly, monthly, and quarterly basis.- Streamlined editorial workflows and created deliverables using strong project management skills; enforced adherence to project scope, deadlines, and budgets.- Authored 1-2 blogs each editorial calendar for the AARP Medicare Supplement lifestyle blog.

Los Angeles, California

- Spearheaded the development and execution of a social campaign for Relax the Back with the aim to engage current fans and reach new audiences through paid media efforts.- Oversaw the editing and publication of blog posts for the Interior Collective and Primrose Schools using WordPress.- Adjusted content to ensure alignment with brand aesthetics/values and customer/audience preferences. - Evaluated social media influence metrics and presented bi-weekly updates to the team and client on the success of (and challenges facing) all social media efforts. - Partnered with paid media team to integrate optimizations to social content supported by paid media.- Generated monthly social reports to clients on KPIs and specific metrics (e.g., traffic, conversion).

Los Angeles, California

- Continuously monitored social channels such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube to ensure the success for clients and provide customer service- Organized and published social content for all clients on their social profiles - Tracked social media influence measurements and provided bi-weekly updates to the team and client on the success of (and challenges facing) all of our social media efforts- Provided monthly social reports to clients on KPIs and specific metrics - Engaged online community and proactively respond to brand related conversations to build personal relationships with community members- Identified opportunities to increase engagement and follower growth across all social platforms

Bachelor Of Arts (B.A.), Communication

Activities and Societies: Chi Omega Fraternity, American Advertising Federation, Lambda Pi Eta Communication Honorary, Muralcles, UA PINK.

Education record