Kate Mackenzie Email and Phone Number
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Kate Mackenzie personal email
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Kate Mackenzie phone numbers
Experienced marketing and advertising thought leader with 20 years of experience across multiple industries: travel, consumer electronics, insurance. Experienced in multiple agency and vendor management to achieve aggressive organizational goals.Expertise in:- Paid Media (TV, Radio, Digital, Social, Mobile)- Digital marketing strategy and execution- B2B Marketing- Direct Mail- Sponsorship management- Search Engine Marketing (SEM/PPC)- Display Advertising- Affiliate Networks- Online Lead Generation- Mobile marketing launch and optimization- Creative development (TV, Radio, Digital, Mobile, Out of Home)- Marketing analytics- Landing page testing and optimization (A/B and Multivariate testing)Awards:-Top 10% performer in both 2009 and 2012-Leadership training nominee 2014
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Marketing And Customer Experience DirectorHypotenuse Consulting Feb 2024 - PresentBoston, Ma, Us
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Co-FounderMacbarnes Vacations, Llc Jul 2021 - PresentCo-founder of real estate investment and property management venture.www.mtbakerhideaway.com
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OwnerMackenzie Properties Jun 2014 - PresentOwner of real estate and property management business. www.thecedarsatfishlake.com
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Senior ConsultantForum Solutions Llc Oct 2021 - Feb 2023Seattle, Washington, UsDelivered on project engagements including Marketing, Change Management and Communications, Strategy and Planning, Event Management, and Go-to Market across clients in the professional services, technology, and global health industries. -
Director, Marketing ProgramsKaiser Permanente Washington Aug 2018 - Sep 2020Oakland, California, UsManaged acquisition strategy and execution for Kaiser Permanente of Washington marketing programs across B2B and B2C channels, including large and small group, individual & family and Medicare. -
Director, Special Projects, Go-To-Market StrategySafeco Insurance Aug 2015 - Aug 2018Seattle, Wa, UsDrove development of new go-to-market strategy for over 10,000 independent insurance agents. Developed B2B segmentation, conducted research and directed change management strategies to support new company wide loyalty and rewards program. New program forecasted to drive over $250M in incremental revenue. -
Director, Brand And National AdvertisingSafeco Insurance Aug 2013 - Jul 2014Seattle, Wa, UsBrand manager for Safeco Insurance. Drove all national advertising, including TV advertising, social media, Safeco Field & Olympic sponsorships, PR programs and research. Managed with internal stakeholders and external agencies to support programs to drive awareness of Safeco Insurance.
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Director Of Interactive MarketingLiberty Mutual Insurance Dec 2012 - Aug 2013Boston, Ma, UsManaged digital acquisition team for Personal Insurance, which included search, lead generation, display and affiliate marketing for both desktop and mobile consumers. Worked with external agencies and internal stakeholders to deliver new policyholders. -
Manager Of Interactive MarketingLiberty Mutual Insurance Dec 2009 - Dec 2012Boston, Ma, UsManaged external agencies and internal stakeholders to drive business forward through strategic marketing and analytics. Drove mobile marketing and display marketing as well as managed search and landing page testing.
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Interactive Marketing ConsultantLiberty Mutual Insurance Aug 2007 - Dec 2009Boston, Ma, UsResponsible for all paid search and content campaigns for the company. Continuous optimization included ad copy testing, keyword expansion, and piloting new placements. Managed agencies and vendors. Launched the company's first landing page testing program.
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Product Marketing InternIntel Jun 2006 - Aug 2006Santa Clara, California, UsEstablished branding and naming strategy around cutting edge new wireless platform feature appearing on 12% of Viiv platforms. Worked on customer communications and market research for feature. -
Product Manager, Strategic PlanningExpedia, Inc Apr 2002 - Mar 2005Seattle, Wa, UsManaged air and car offerings by evaluating strategic options and recommending actions. Used tradeoff analyses, competitive analysis and supplier relationship evaluation to optimize Expedia revenue and positioning. -
Revenue Management Pricing AnalystUnited Airlines Jul 2000 - Apr 2002Chicago, Il, UsDeveloped and implemented pricing strategies with the goal of maximizing onboard revenue for 16 non-stop markets and over 1000 one-stop markets. Markets managed generated $750MM in annual revenue. Priced all origin and destination pairs flowing over the Denver hub for two major travel websites. Decisions were made based on market share, targeted demographics, inventory levels, and competitive analysis.
Kate Mackenzie Skills
Kate Mackenzie Education Details
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Georgetown University Mcdonough School Of BusinessMarketing -
Purdue UniversityIndustrial Management
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Uppsala UniversityEconomics And Political Science
Frequently Asked Questions about Kate Mackenzie
What company does Kate Mackenzie work for?
Kate Mackenzie works for Hypotenuse Consulting
What is Kate Mackenzie's role at the current company?
Kate Mackenzie's current role is Marketing Professional & Real Estate Investor.
What is Kate Mackenzie's email address?
Kate Mackenzie's email address is km****@****llc.com
What is Kate Mackenzie's direct phone number?
Kate Mackenzie's direct phone number is +120667*****
What schools did Kate Mackenzie attend?
Kate Mackenzie attended Georgetown University Mcdonough School Of Business, Purdue University, Uppsala University.
What are some of Kate Mackenzie's interests?
Kate Mackenzie has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Poverty Alleviation.
What skills is Kate Mackenzie known for?
Kate Mackenzie has skills like Analytics, Digital Marketing, Marketing Strategy, Competitive Analysis, Online Advertising, Mobile Marketing, Integrated Marketing, Strategy, Sem, Digital Strategy, Product Marketing, Marketing.
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