Marketing Specialist
Current- Lead content and webpage creation for Desco's client portal, focusing on user experience and organizational needs like HR portals and promotional content.
- Maintain and enhance website functionality and design, collaborating with Groupe Deschênes’ team for continuous web improvements.
- Develop and execute marketing strategies across various platforms, including social media, events, and print materials, to increase brand engagement.
- Analyze marketing effectiveness and website performance, creating reports to guide creative and strategic decisions.
- Coordinate branch-level and corporate events, managing promotional materials, vendor relations, and financial reporting to ensure event success.
- Streamline communication between Marketing and Sales Departments, supporting event planning and execution to achieve common goals.